Director of Marketing
Financeit
Full-time
Remote
Worldwide
🌐 Digital Marketing
📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Financeit
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
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📌 Essential Job Details
🚀 Job Overview
The Director of Marketing will play a critical role in driving Financeit's marketing strategy and execution. Reporting to the VP, this experienced marketer will be responsible for leading the marketing team, developing and managing global marketing campaigns, and leveraging data and insights to drive customer acquisition and retention. The successful candidate will have a proven track record in integrated campaign management, digital marketing, and strategic planning within the financial services or payments industry.
ASSUMPTION: Based on the job description, this is a senior-level marketing leadership role that requires extensive experience in the field.
---
📋 Key Responsibilities
✅ Contribute to the overall strategic direction of the marketing department, including setting annual objectives, budgeting, and planning
✅ Manage and grow the daily activities of the marketing and in-house creative teams
✅ Conceptualize, direct, and execute integrated marketing campaigns for acquisition, growth, engagement, and retention
✅ Create innovative multi-channel lead generation and nurture programs to drive pipeline and revenue growth
✅ Develop market and customer insights to inform customer experience strategies and product planning
✅ Lead the event strategy, including the dealer incentive trip program
✅ Conduct market research and define ideal target customers across multiple sales verticals
✅ Partner with internal teams to create compelling content and offerings mapped to customer profiles
✅ Ensure the sales team has all required tools and materials to drive pipeline to close
✅ Build point-of-sale support materials and resource center for merchant partners
✅ Develop, manage, track, and report on marketing program metrics and success criteria
ASSUMPTION: The role requires significant cross-functional collaboration and the ability to lead a marketing team in executing a comprehensive strategy.
---
🎯 Required Qualifications
Education: Bachelor's degree or master's in marketing or a related field
Experience: 10+ years of extensive marketing experience, with a minimum of 3-5 years in a senior management position
Skills: Exceptional writing and communication skills, deep experience in customer segmentation and content generation, solid understanding of marketing tools and technologies (e.g., CRM, marketing automation, SEM, social media), expertise in designing marketing programs for a retail environment
ASSUMPTION: The role requires a well-rounded marketing professional with extensive experience in both strategic planning and hands-on execution.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive pay, performance-based bonus, comprehensive medical/dental/vision coverage, RRSP matching, parental leave top-up, in-office wellness amenities, and career development programs
Industry Comparison: Based on market data for Director of Marketing roles in the Toronto area, the expected salary range is likely between $100,000 - $150,000 per year, plus benefits.
ASSUMPTION: The compensation and benefits are likely competitive for a senior marketing role in the financial technology industry in Toronto.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Financeit is a leading point-of-sale financing provider serving major home improvement, retail, and automotive organizations in Canada.
Company Size: Financeit is a growing company, large enough to have a significant market presence but still small enough for employees to make an impact.
Company Stage: Financeit is an established and expanding company, not an early-stage startup.
ASSUMPTION: Financeit is a well-established, successful financial technology company operating in the Canadian market.
---
📊 Role Analysis
Career Level: This is a senior-level marketing leadership role, requiring significant experience and expertise.
Reporting Structure: The Director of Marketing reports directly to the VP, with responsibility for managing a team of marketing and creative professionals.
Team Size/Composition: The size and composition of the marketing team is not explicitly stated, but it is likely a mid-sized, cross-functional team.
Growth Opportunities: The Director of Marketing role offers opportunities for career advancement within the company's growing marketing department and broader business.
ASSUMPTION: This is a senior-level position with direct management responsibilities and potential for further career growth.
---
🌍 Location & Work Environment
Office Type: The job description mentions a requirement to work from the office 3 days per week, indicating a hybrid work environment.
Geographic Context: Toronto is a major business and technology hub in Canada, with a diverse, highly skilled talent pool and a high cost of living.
Work Schedule: The role likely follows a standard full-time work schedule, with flexibility around the 3 days per week in the office.
Regional Considerations: Toronto is a multicultural city with a strong financial services and technology industry presence, providing a suitable environment for this marketing role.
ASSUMPTION: The hybrid work model and Toronto location suggest a professional, fast-paced work environment with access to a diverse talent pool.
---
💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, in-person interviews with the hiring team, and possibly case studies or presentations to assess marketing skills.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic planning abilities, hands-on marketing expertise, team leadership skills, and cultural fit.
Application Tips: Applicants should highlight their relevant experience in managing marketing teams, developing integrated campaigns, and driving measurable growth outcomes.
ATS Keywords: Relevant keywords to include in applications may include "marketing strategy," "campaign management," "digital marketing," "customer insights," "financial services," and "retail."
ASSUMPTION: The interview process and assessment criteria are based on standard practices for senior-level marketing roles.
---
🛠️ Tools & Technologies
The role likely requires proficiency with marketing automation platforms, CRM systems (e.g., Salesforce, Pardot), SEM and SEO tools, social media management platforms, and data analytics tools.
ASSUMPTION: Familiarity with common marketing technology and tools is expected for this senior-level position.
---
👔 Cultural Fit Considerations
Company Values: Financeit's culture is described as collaborative, inclusive, fair, and respectful, with a dynamic and growth-oriented environment.
Work Style: The role requires a balance of strategic thinking and hands-on implementation, with a positive, high-energy attitude and a team-player mindset.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, metrics-driven marketing environment and can effectively lead and develop a marketing team.
ASSUMPTION: Financeit's culture values collaboration, agility, and a passion for driving business growth.
---
⚠️ Potential Challenges
The Director of Marketing role may face challenges in managing a significant workload, balancing strategic planning with day-to-day execution, and aligning cross-functional teams to achieve marketing objectives. Successful candidates will need to demonstrate strong prioritization, communication, and leadership skills to navigate these potential hurdles.
ASSUMPTION: Senior-level marketing roles often involve a high degree of responsibility and the need to balance strategic and operational tasks.
---
📈 Similar Roles Comparison
The Director of Marketing role at Financeit is comparable to other senior marketing leadership positions in the financial technology or fintech industry, such as Head of Marketing or Chief Marketing Officer. These roles typically involve developing and executing integrated marketing strategies, leading marketing teams, and driving measurable growth outcomes. However, the Financeit role may have a stronger focus on retail and point-of-sale marketing compared to more general fintech marketing roles.
ASSUMPTION: The Director of Marketing role at Financeit is a standard senior-level marketing leadership position within the fintech industry.
---
📝 Sample Projects
As the Director of Marketing at Financeit, some potential projects and responsibilities may include:
- Developing a comprehensive annual marketing plan and budget to support the company's growth objectives
- Launching a new multi-channel lead generation campaign to increase qualified pipeline for the sales team
- Implementing a marketing automation platform to streamline lead nurturing and customer engagement
- Conducting market research to identify new target customer segments and optimize product positioning
- Collaborating with the creative team to refresh the company's brand assets and point-of-sale materials
- Analyzing marketing performance data to identify opportunities for improvement and better allocation of resources
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. What are the top priorities and key performance indicators for the marketing team over the next 12-18 months?
2. How does the marketing department work with other teams (e.g., sales, product, customer success) to achieve company-wide goals?
3. What are the biggest marketing-related challenges Financeit has faced in the past year, and how were they addressed?
4. Can you describe the company's approach to marketing technology investments and data-driven decision-making?
5. What opportunities do you see for the Director of Marketing to make a significant impact on the business?
6. How does Financeit foster a culture of continuous learning and professional development for the marketing team?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, and the expected level of collaboration and impact.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To apply for the Director of Marketing role at Financeit, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant marketing leadership experience, achievements, and skills.
3. Prepare thoughtful questions to ask during the interview process to demonstrate their strategic thinking and interest in the role.
4. Research Financeit's company, industry, and competitors to understand the broader context and challenges the Director of Marketing may face.
5. Be ready to discuss their vision for driving marketing innovation and growth at Financeit.
6. Submit their application through the provided channels and follow up promptly if selected for further consideration.
Optimizing for Applicant Tracking Systems (ATS):
To improve the chances of passing ATS screening, applicants should:
- Incorporate relevant keywords from the job description, such as "marketing strategy," "campaign management," and "financial services"
- Use clear, concise language and formatting to ensure their resume can be easily parsed by ATS software
- Quantify their achievements and responsibilities where possible to demonstrate their impact
- Align their application materials closely with the required qualifications and preferred skills
🔹 Job Title: Director of Marketing
🔹 Company: Financeit
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
---
📌 Essential Job Details
🚀 Job Overview
The Director of Marketing will play a critical role in driving Financeit's marketing strategy and execution. Reporting to the VP, this experienced marketer will be responsible for leading the marketing team, developing and managing global marketing campaigns, and leveraging data and insights to drive customer acquisition and retention. The successful candidate will have a proven track record in integrated campaign management, digital marketing, and strategic planning within the financial services or payments industry.
ASSUMPTION: Based on the job description, this is a senior-level marketing leadership role that requires extensive experience in the field.
---
📋 Key Responsibilities
✅ Contribute to the overall strategic direction of the marketing department, including setting annual objectives, budgeting, and planning
✅ Manage and grow the daily activities of the marketing and in-house creative teams
✅ Conceptualize, direct, and execute integrated marketing campaigns for acquisition, growth, engagement, and retention
✅ Create innovative multi-channel lead generation and nurture programs to drive pipeline and revenue growth
✅ Develop market and customer insights to inform customer experience strategies and product planning
✅ Lead the event strategy, including the dealer incentive trip program
✅ Conduct market research and define ideal target customers across multiple sales verticals
✅ Partner with internal teams to create compelling content and offerings mapped to customer profiles
✅ Ensure the sales team has all required tools and materials to drive pipeline to close
✅ Build point-of-sale support materials and resource center for merchant partners
✅ Develop, manage, track, and report on marketing program metrics and success criteria
ASSUMPTION: The role requires significant cross-functional collaboration and the ability to lead a marketing team in executing a comprehensive strategy.
---
🎯 Required Qualifications
Education: Bachelor's degree or master's in marketing or a related field
Experience: 10+ years of extensive marketing experience, with a minimum of 3-5 years in a senior management position
Skills: Exceptional writing and communication skills, deep experience in customer segmentation and content generation, solid understanding of marketing tools and technologies (e.g., CRM, marketing automation, SEM, social media), expertise in designing marketing programs for a retail environment
ASSUMPTION: The role requires a well-rounded marketing professional with extensive experience in both strategic planning and hands-on execution.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive pay, performance-based bonus, comprehensive medical/dental/vision coverage, RRSP matching, parental leave top-up, in-office wellness amenities, and career development programs
Industry Comparison: Based on market data for Director of Marketing roles in the Toronto area, the expected salary range is likely between $100,000 - $150,000 per year, plus benefits.
ASSUMPTION: The compensation and benefits are likely competitive for a senior marketing role in the financial technology industry in Toronto.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Financeit is a leading point-of-sale financing provider serving major home improvement, retail, and automotive organizations in Canada.
Company Size: Financeit is a growing company, large enough to have a significant market presence but still small enough for employees to make an impact.
Company Stage: Financeit is an established and expanding company, not an early-stage startup.
ASSUMPTION: Financeit is a well-established, successful financial technology company operating in the Canadian market.
---
📊 Role Analysis
Career Level: This is a senior-level marketing leadership role, requiring significant experience and expertise.
Reporting Structure: The Director of Marketing reports directly to the VP, with responsibility for managing a team of marketing and creative professionals.
Team Size/Composition: The size and composition of the marketing team is not explicitly stated, but it is likely a mid-sized, cross-functional team.
Growth Opportunities: The Director of Marketing role offers opportunities for career advancement within the company's growing marketing department and broader business.
ASSUMPTION: This is a senior-level position with direct management responsibilities and potential for further career growth.
---
🌍 Location & Work Environment
Office Type: The job description mentions a requirement to work from the office 3 days per week, indicating a hybrid work environment.
Geographic Context: Toronto is a major business and technology hub in Canada, with a diverse, highly skilled talent pool and a high cost of living.
Work Schedule: The role likely follows a standard full-time work schedule, with flexibility around the 3 days per week in the office.
Regional Considerations: Toronto is a multicultural city with a strong financial services and technology industry presence, providing a suitable environment for this marketing role.
ASSUMPTION: The hybrid work model and Toronto location suggest a professional, fast-paced work environment with access to a diverse talent pool.
---
💼 Interview & Application Insights
Typical Process: The interview process may include phone/video screens, in-person interviews with the hiring team, and possibly case studies or presentations to assess marketing skills.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic planning abilities, hands-on marketing expertise, team leadership skills, and cultural fit.
Application Tips: Applicants should highlight their relevant experience in managing marketing teams, developing integrated campaigns, and driving measurable growth outcomes.
ATS Keywords: Relevant keywords to include in applications may include "marketing strategy," "campaign management," "digital marketing," "customer insights," "financial services," and "retail."
ASSUMPTION: The interview process and assessment criteria are based on standard practices for senior-level marketing roles.
---
🛠️ Tools & Technologies
The role likely requires proficiency with marketing automation platforms, CRM systems (e.g., Salesforce, Pardot), SEM and SEO tools, social media management platforms, and data analytics tools.
ASSUMPTION: Familiarity with common marketing technology and tools is expected for this senior-level position.
---
👔 Cultural Fit Considerations
Company Values: Financeit's culture is described as collaborative, inclusive, fair, and respectful, with a dynamic and growth-oriented environment.
Work Style: The role requires a balance of strategic thinking and hands-on implementation, with a positive, high-energy attitude and a team-player mindset.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, metrics-driven marketing environment and can effectively lead and develop a marketing team.
ASSUMPTION: Financeit's culture values collaboration, agility, and a passion for driving business growth.
---
⚠️ Potential Challenges
The Director of Marketing role may face challenges in managing a significant workload, balancing strategic planning with day-to-day execution, and aligning cross-functional teams to achieve marketing objectives. Successful candidates will need to demonstrate strong prioritization, communication, and leadership skills to navigate these potential hurdles.
ASSUMPTION: Senior-level marketing roles often involve a high degree of responsibility and the need to balance strategic and operational tasks.
---
📈 Similar Roles Comparison
The Director of Marketing role at Financeit is comparable to other senior marketing leadership positions in the financial technology or fintech industry, such as Head of Marketing or Chief Marketing Officer. These roles typically involve developing and executing integrated marketing strategies, leading marketing teams, and driving measurable growth outcomes. However, the Financeit role may have a stronger focus on retail and point-of-sale marketing compared to more general fintech marketing roles.
ASSUMPTION: The Director of Marketing role at Financeit is a standard senior-level marketing leadership position within the fintech industry.
---
📝 Sample Projects
As the Director of Marketing at Financeit, some potential projects and responsibilities may include:
- Developing a comprehensive annual marketing plan and budget to support the company's growth objectives
- Launching a new multi-channel lead generation campaign to increase qualified pipeline for the sales team
- Implementing a marketing automation platform to streamline lead nurturing and customer engagement
- Conducting market research to identify new target customer segments and optimize product positioning
- Collaborating with the creative team to refresh the company's brand assets and point-of-sale materials
- Analyzing marketing performance data to identify opportunities for improvement and better allocation of resources
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. What are the top priorities and key performance indicators for the marketing team over the next 12-18 months?
2. How does the marketing department work with other teams (e.g., sales, product, customer success) to achieve company-wide goals?
3. What are the biggest marketing-related challenges Financeit has faced in the past year, and how were they addressed?
4. Can you describe the company's approach to marketing technology investments and data-driven decision-making?
5. What opportunities do you see for the Director of Marketing to make a significant impact on the business?
6. How does Financeit foster a culture of continuous learning and professional development for the marketing team?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company's priorities, and the expected level of collaboration and impact.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To apply for the Director of Marketing role at Financeit, applicants should:
1. Carefully review the job description and required qualifications to ensure a strong fit.
2. Tailor their resume and cover letter to highlight relevant marketing leadership experience, achievements, and skills.
3. Prepare thoughtful questions to ask during the interview process to demonstrate their strategic thinking and interest in the role.
4. Research Financeit's company, industry, and competitors to understand the broader context and challenges the Director of Marketing may face.
5. Be ready to discuss their vision for driving marketing innovation and growth at Financeit.
6. Submit their application through the provided channels and follow up promptly if selected for further consideration.
Optimizing for Applicant Tracking Systems (ATS):
To improve the chances of passing ATS screening, applicants should:
- Incorporate relevant keywords from the job description, such as "marketing strategy," "campaign management," and "financial services"
- Use clear, concise language and formatting to ensure their resume can be easily parsed by ATS software
- Quantify their achievements and responsibilities where possible to demonstrate their impact
- Align their application materials closely with the required qualifications and preferred skills