Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Riviera Golf & Tennis, Inc.

🔹 Location: Pacific Palisades, CA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Maintaining and enhancing the prestigious brand of The Riviera Country Club
• Focusing on member engagement, internal communications, and event marketing
• Overseeing branding and communications for non-profit initiatives and high-profile sporting events
• Managing a team and working closely with various departments to ensure a unified and consistent experience for members

ASSUMPTION: This role requires a strategic and detail-oriented marketing professional with a deep understanding of luxury branding, exclusivity, and high-profile event marketing. The ideal candidate will have experience in luxury hospitality, brand management, and event marketing, and be able to thrive in an environment that values exclusivity over exposure.

📋 Key Responsibilities

✅ Maintain and refine the Club’s brand identity, ensuring all messaging and materials reflect the elegance, discretion, and exclusivity of the club.

✅ Oversee the creation of high-quality, members-only marketing materials, including newsletters, event invitations, print collateral, and digital communications.

✅ Ensure all communications align with the Club’s tradition, prestige, and private nature, avoiding external promotion or public-facing marketing.

✅ Collaborate with Club leadership to ensure messaging remains consistent with the Club’s history, values, and member expectations.

✅ Develop and execute strategies to enhance member engagement, satisfaction, and participation in Club activities and traditions.

✅ Oversee the production of a private member magazine, website, and app content, ensuring all materials are tailored exclusively for members.

✅ Manage internal communications, ensuring members are informed about Club events, updates, and special experiences in a discreet and refined manner.

✅ Work closely with key departments, including Membership, Events, and Operations, to craft personalized and meaningful experiences for members.

✅ Develop and implement marketing and branding strategies for the Club’s non-profit outreach, ensuring alignment with the Club’s mission and values.

✅ Craft messaging and outreach strategies that maintain the Club’s discretion while effectively engaging supporters and stakeholders.

✅ Manage partnerships with select charities and community organizations, ensuring consistent branding and communication strategies.

✅ Lead the Club’s strategic marketing efforts for internationally and nationally recognized sporting events.

✅ Collaborate with event organizers, media teams, and corporate partners to ensure the Club’s involvement is positioned with discretion and prestige.

✅ Oversee the development of event-specific branding materials, ensuring alignment with both the Club’s image and the global significance of the event.

✅ Manage internal and external communications regarding these events, ensuring members are well-informed while maintaining the Club’s privacy standards.

✅ Develop VIP and guest experience marketing strategies for high-profile events hosted at the Club.

✅ Develop and oversee the annual marketing budget, ensuring all expenditures align with the Club’s financial goals and brand standards.

✅ Source, negotiate, and manage relationships with design agencies, printers, photographers, videographers, and other marketing vendors.

✅ Direct the creation and curation of digital and print content, ensuring all materials align with the Club’s exclusivity and luxury brand positioning.

✅ Analyze marketing performance metrics, member engagement data, and event participation to refine strategies and improve communication effectiveness.

✅ Maintain a comprehensive marketing calendar to coordinate branding efforts, Club events, sporting events, and non-profit initiatives.

✅ Ensure all marketing activities comply with legal and Club-specific branding guidelines, protecting the integrity of the Club’s image.

✅ Work closely with Membership, Events, Operations, and Finance teams to ensure a unified and consistent experience for members.

✅ Regularly report on marketing strategies, campaign effectiveness, and member engagement trends to Club leadership.

✅ Develop and maintain crisis communication plans to protect the Club’s reputation in the event of unforeseen challenges.

✅ Be involved in Food & Beverage along with Club events when deemed necessary.

✅ All other duties assigned by the Chief Operating Officer and Chief Executive Officer that reasonably fall within the scope of the position.

ASSUMPTION: This role requires a high level of discretion and confidentiality, as the Club’s members and events are often high-profile. The ideal candidate will be able to navigate sensitive situations with professionalism and tact.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Hospitality, or a related field

Experience: 5+ years of marketing experience in a luxury, hospitality, or private club environment

Required Skills:

• Proven track record of developing and executing successful marketing campaigns
• Strong understanding of luxury branding, high-end clientele, and exclusive experiences
• Experience with digital marketing, social media, and content creation
• Excellent communication, leadership, and project management skills
• Proficiency in marketing analytics, CRM systems, and design software (e.g., Adobe Creative Suite, HubSpot)
• Expertise in internal communications, high-end print and digital content creation, and brand storytelling
• Proficiency in design oversight, editorial direction, and member engagement strategies
• Ability to manage multiple stakeholders and maintain a refined, polished communication style
• Exceptional attention to detail, ensuring all materials align with the club’s prestige and legacy

Preferred Skills:

• Experience in crisis communication management
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have experience working with high-net-worth individuals and a strong understanding of the luxury market.

💰 Compensation & Benefits

Salary Range: $90,000 - $95,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on club services and amenities
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for a marketing director role in the hospitality industry, with consideration for the experience level and location of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 51-200 employees

Founded: 1927

Company Description:

• The Riviera Country Club is a prestigious private club located in Pacific Palisades, California, offering a championship golf course, tennis facilities, and elegant dining options.
• Founded in 1927, the Club has a rich history and is known for its sophisticated elegance and exceptional service.
• The Club’s mission is to create memorable moments by providing genuine hospitality and personalized service, with a focus on the “Riviera Lifestyle” which includes the philosophies of Respect Life; Healthy for Life; and Enjoy Life.

Company Specialties:

• Luxury hospitality and private club management
• High-end event planning and execution
• Member engagement and retention strategies

Company Website: therivieracountryclub.com

ASSUMPTION: The Riviera Country Club is a well-established and highly regarded private club, known for its exceptional service and luxurious amenities. The ideal candidate will be familiar with the Club’s reputation and understand the importance of maintaining its high standards.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports directly to the Chief Operating Officer (COO) and indirectly to the Chief Executive Officer (CEO)

Work Arrangement: On-site, full-time, with occasional remote work for meetings or events

Growth Opportunities:

• Potential advancement to a senior leadership role within the marketing department or the club
• Opportunities to expand marketing efforts and increase the Club’s visibility within the luxury market
• Chances to develop and implement innovative marketing strategies to enhance member engagement and satisfaction

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the Club’s marketing efforts and member experience.

🌍 Location & Work Environment

Office Type: Upscale private club setting

Office Location(s): 1250 Capri Drive, Pacific Palisades, CA 90272

Geographic Context:

• Pacific Palisades is an affluent coastal community in Los Angeles, California, known for its beautiful homes, excellent schools, and proximity to beaches and outdoor recreation
• The Club is located near the Pacific Palisades Country Club and the Getty Villa
• The area is served by Los Angeles International Airport (LAX), which is approximately 20 miles away

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with occasional evenings and weekends as needed

ASSUMPTION: The ideal candidate will be comfortable working in a high-end, private club environment and be able to maintain a professional demeanor at all times.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess qualifications and cultural fit
• In-person interview with the COO and potentially other members of the leadership team
• Final interview with the CEO, followed by a job offer for the successful candidate

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Understanding of luxury branding and high-end clientele
• Communication skills and ability to manage multiple stakeholders
• Attention to detail and commitment to maintaining the Club’s high standards

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your understanding of luxury branding and high-end clientele, as well as your ability to maintain discretion and confidentiality
• Research the Club’s history, values, and member expectations to demonstrate your cultural fit

ATS Keywords: Luxury branding, event marketing, member engagement, internal communications, brand management, content creation, project management, marketing analytics, digital marketing, communication skills, leadership, attention to detail, stakeholder management, crisis communication, design oversight, editorial direction

ASSUMPTION: The ideal candidate will have a strong understanding of the luxury market and be able to navigate the unique challenges and opportunities that come with working in a high-end, private club environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• HubSpot (CRM, marketing automation, and analytics)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The ideal candidate will be proficient in the use of industry-standard marketing tools and technologies, as well as have experience with CRM systems and marketing analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Respect Life: Treat all members, guests, and employees with kindness, courtesy, and respect
• Healthy for Life: Promote a healthy lifestyle through fitness, nutrition, and wellness programs
• Enjoy Life: Create memorable moments and experiences for members, guests, and employees

Work Style:

• Collaborative and team-oriented, with a focus on open communication and mutual respect
• Attention to detail and commitment to maintaining the Club’s high standards
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have experience working with high-net-worth individuals and a strong understanding of the luxury market?
• Are you comfortable working in a high-end, private club environment and maintaining a professional demeanor at all times?
• Do you have a refined communication style and the ability to manage multiple stakeholders effectively?

ASSUMPTION: The ideal candidate will be a strong cultural fit for the Club, with a deep understanding of its values and commitment to maintaining its high standards.

⚠️ Potential Challenges

• The Club’s members are often high-profile and expect a high level of discretion and confidentiality
• The role requires a strong understanding of luxury branding and the ability to maintain the Club’s exclusive image while also enhancing member engagement and satisfaction
• The Club’s non-profit initiatives and high-profile sporting events require careful coordination and strategic marketing efforts
• The role may require occasional evenings and weekends, as well as travel for events and meetings

ASSUMPTION: The ideal candidate will be able to navigate these challenges with professionalism, tact, and a commitment to maintaining the Club’s high standards.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Brand Manager position in a luxury hospitality or private club setting, with a focus on member engagement, internal communications, and event marketing
• However, this role is unique in its focus on maintaining the Club’s exclusive image while also enhancing member experiences and increasing member satisfaction
• Career progression in this role may lead to senior leadership positions within the marketing department or the Club

ASSUMPTION: The ideal candidate will have experience in a similar role and be familiar with the unique challenges and opportunities that come with working in a high-end, private club environment.

📝 Sample Projects

• Developing and executing a marketing campaign to enhance member engagement and satisfaction, with a focus on luxury content creation and personalized experiences
• Managing the Club’s non-profit initiatives and high-profile sporting events, including branding, messaging, and outreach strategies
• Crafting a crisis communication plan to protect the Club’s reputation in the event of unforeseen challenges, such as negative media attention or member dissatisfaction

ASSUMPTION: These sample projects are intended to illustrate the types of marketing initiatives and strategic thinking required for this role, rather than being an exhaustive list of potential responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the Club’s member demographics and how the marketing strategy caters to their unique preferences and expectations?
• How does the Club balance maintaining its exclusive image while also enhancing member engagement and satisfaction?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the Club’s overall marketing goals?
• How does the Club support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a high-end, private club environment, and how can I best prepare to navigate these challenges?

ASSUMPTION: These interview questions are intended to help the ideal candidate better understand the unique aspects of this role and the Club’s marketing strategy, as well as to assess their cultural fit and commitment to maintaining the Club’s high standards.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on luxury branding, event marketing, and member engagement
• Prepare a portfolio or examples of your marketing work, with an emphasis on luxury content creation, brand management, and event marketing
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.