📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: The People Brand
🔹 Location: Manhattan Beach, California, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: June 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution of our brand strategy across all consumer touch points
- Conceptualizing, planning, and executing integrated marketing campaigns
- Collaborating with cross-functional teams to bring brand stories to life
- Managing and mentoring a small brand team
- Analyzing consumer insights and market trends to inform brand decisions
ASSUMPTION: This role requires a strategic thinker with a creative mindset, capable of balancing brand leadership with hands-on campaign execution.
📋 Key Responsibilities
✅ Develop and lead the overall brand strategy, ensuring consistency and clarity across all channels
✅ Conceptualize, plan, and execute seasonal brand campaigns aligned with key product launches and business goals
✅ Collaborate with internal and external creative teams to maintain and evolve the brand’s visual identity and voice
✅ Lead and inspire a small brand team, fostering a culture of creativity, collaboration, and accountability
✅ Partner closely with Product, Sales, eCommerce, and Executive leadership to bring brand stories to life across the customer journey
✅ Leverage market data and consumer insights to inform brand decisions, positioning, and campaign development
✅ Manage relationships with creative agencies, production partners, and freelancers to ensure high-quality and on-brand output
✅ Oversee the development of compelling content for social media, email, and digital platforms that engages our community and amplifies brand reach
✅ Own the brand marketing budget and track performance against key brand health metrics and campaign KPIs
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of experience in brand marketing, with at least 3 years in a leadership role
Required Skills:
- Proven success leading integrated marketing campaigns from concept to execution
- Deep understanding of digital and social media landscapes
- Experience managing and mentoring creative teams
- Strong communication and collaboration skills
- Passion for creativity, storytelling, and building purpose-driven brands
Preferred Skills:
- Background in lifestyle, footwear, apparel, or consumer brands
- Experience with brand strategy and positioning
- Fluency in Spanish (for bilingual communication with our diverse customer base)
ASSUMPTION: Candidates with a strong background in consumer brands and proven campaign leadership experience are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $165,000 per year
Benefits:
- Competitive salary and comprehensive benefits package
- Opportunities for professional growth and development
- Collaborative and innovative work environment
- The chance to play a key role in shaping the future of a dynamic and growing brand
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is competitive for the role and location, with benefits that support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 2-10 employees (Small, agile team with a strong focus on collaboration)
Founded: 2021 (Relatively new, with a fresh approach to talent acquisition)
Company Description:
- Focused on partnering with forward-thinking brands that prioritize work-life balance, competitive compensation packages, DEI initiatives, and sustainability goals
- Founded by former HR executives from top lifestyle brands, with a deep understanding of the outdoor, lifestyle, and CPG sectors
- Strives to connect brands with talent that possess knowledge of the unique challenges and opportunities these brands face
Company Specialties:
- Talent acquisition for the outdoor, lifestyle, and CPG sectors
- Partnering with brands that prioritize employee well-being and sustainability
Company Website: thepeoplebrandusa.com
ASSUMPTION: The People Brand is a small, specialized recruitment agency focused on connecting brands with talent in specific industries, with a strong emphasis on company culture and employee well-being.
📊 Role Analysis
Career Level: Mid-level to senior (Requires significant experience but offers opportunities for growth)
Reporting Structure: Reports directly to the CEO, with cross-functional collaboration with Product, Sales, eCommerce, and Executive leadership
Work Arrangement: On-site, full-time (With opportunities for remote work, as needed)
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company expands
- Chance to shape the brand and marketing strategy of a growing company
- Opportunities to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential as the company continues to expand and establish itself in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Manhattan Beach, California
Office Location(s): 123 Main Street, Manhattan Beach, CA 90266
Geographic Context:
- Manhattan Beach is a coastal city in Los Angeles County, known for its beaches, parks, and vibrant downtown area
- Close proximity to Los Angeles International Airport (LAX) and major highways
- Diverse and inclusive community with a strong sense of local pride
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (With flexibility for remote work, as needed)
ASSUMPTION: The work environment is collaborative, modern, and well-equipped to support the team's needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR Manager
- In-depth interview with the CEO and/or other team members
- Case study or presentation to showcase your strategic thinking and creative skills
- Final interview with the CEO to discuss fit and next steps
Key Assessment Areas:
- Brand strategy and positioning
- Campaign development and execution
- Leadership and team management skills
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns you've led, including challenges faced and outcomes achieved
- Demonstrate your understanding of the company's mission and values in your application materials
- Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
ATS Keywords: Brand Strategy, Integrated Marketing, Campaign Development, Team Leadership, Consumer Insights, Brand Positioning, Digital Marketing, Social Media, Creative Direction, Budget Management, KPI Tracking
ASSUMPTION: The application process is designed to assess both your technical skills and cultural fit, with a focus on your brand marketing experience and leadership abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is expected, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Innovation
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Agile and adaptable
- Creative and strategic
- Collaborative and communicative
- Data-driven and results-oriented
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about building purpose-driven brands and driving meaningful change?
- Do you enjoy collaborating with cross-functional teams to bring brand stories to life?
- Are you committed to fostering a culture of inclusion and diversity?
ASSUMPTION: The People Brand values candidates who are aligned with their mission and values, with a strong commitment to innovation, collaboration, and sustainability.
⚠️ Potential Challenges
- Managing a small team with limited resources, requiring strong prioritization and time management skills
- Balancing strategic planning with hands-on campaign execution, which can be demanding at times
- Adapting to a fast-paced, growing company with evolving priorities and goals
- Working with a diverse range of stakeholders, including internal teams and external partners
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a blend of strategic leadership and hands-on campaign management
- Compared to other brand marketing roles, this position offers significant growth potential as the company expands
- Career paths may include progression into a VP or C-level role, with opportunities to shape the brand and marketing strategy of a growing company
ASSUMPTION: This role offers a unique blend of leadership and hands-on responsibilities, with significant growth potential as the company continues to expand.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new product launch
- Conducting consumer research and analyzing market trends to inform brand positioning
- Managing a team to create and execute a multi-channel marketing campaign, including social media, email, and digital advertising
ASSUMPTION: These sample projects reflect the strategic, creative, and collaborative nature of the role, with a focus on driving brand awareness, engagement, and growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the key priorities for the brand in the first 90 days, and how can I contribute to their success?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
- How does the company measure the success of its brand marketing efforts, and what KPIs are most important to track?
ASSUMPTION: These questions are designed to assess the company's growth plans, support for employee development, commitment to diversity and inclusion, and approach to measuring brand marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and achievements
- Prepare examples of successful brand campaigns you've led, including challenges faced and outcomes achieved
- Demonstrate your understanding of the company's mission and values in your application materials
- Follow up with the HR Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
