Director of Marketing

📌 Core Information 🔹 Job Title: Director of Marketing 🔹 Company: The Flex Company 🔹 Location: Los Angeles, California 🔹 Job Type: Full-Time, On-Site 🔹 Category: Marketing 🔹 Date Posted: July 2, 2025 🚀 Job Overview Key aspects of this role include: 1. Strategic Leadership: Develop and execute integrated marketing strategies to drive brand awareness and consumer relevance. 2. Cross-Functional Collaboration: Work closely with Product, Sales, Operations, and Finance teams to bring new products to market and enhance Flex's presence in key B2B communities. 3. Brand Management: Serve as the brand lead throughout the Stage-Gate process, from ideation to launch, aligning stakeholders on go-to-market plans, timelines, and budgets. 4. Performance Tracking: Own marketing budget and performance, leading annual and quarterly planning, forecasting, and optimization, and collaborating with Finance to align spend with priorities and identify efficiencies. 5. Team Development: Inspire, mentor, and develop talent, fostering a collaborative, high-performing culture rooted in curiosity, excellence, and accountability. 📋 Key Responsibilities 🔹 Lead Integrated Marketing Strategy & Execution - Develop annual brand plans and 360° campaigns across paid, owned, earned, and shared channels. - Build integrated briefs to align internal teams and agency partners around creative direction and objectives. - Oversee campaign execution, ensuring consistency and quality across media, content, PR, and social channels. 🔹 Scale Strategic Partnerships & Community Engagement - Identify and manage partnerships with mission-aligned brands, influencers, and organizations. - Integrate partnerships into omnichannel marketing plans to drive brand equity and business results. - Develop systems to evaluate partnership ROI and scalability. - Build community programs that deepen affinity and expand reach both online and on the ground. 🔹 Drive Grassroots & Experiential Marketing - Design field marketing activations, pop-ups, and guerrilla campaigns in priority markets. - Collaborate with partners or field teams to amplify local presence and engagement. - Use cultural insights to create relevant consumer touchpoints and measure impact. 🔹 Translate Insights into Breakthrough Creative - Partner with research teams to mine data for key motivators, barriers, and tension points. - Apply insights to shape positioning, messaging, and creative strategy. - Test and validate concepts through iterative learning loops. 🔹 Commercialize New Products - Serve as brand lead throughout the Stage-Gate process, from ideation to launch. - Align stakeholders on go-to-market plans, timelines, and budgets. - Develop launch strategies, packaging input, and demand creation plans to ensure readiness. 🔹 Own Marketing Budget & Performance - Lead annual and quarterly marketing budget planning, forecasting, and optimization. - Collaborate with Finance to align spend with priorities and identify efficiencies. - Build business cases for high-impact investments. 🔹 Elevate Brand Storytelling & Relevance - Champion brand positioning and narrative development across all channels. - Guide the evolution of voice, identity, and category leadership. - Advocate for consistent, mission-driven storytelling to fuel advocacy and earned media. 🔹 Inspire, Mentor, and Develop Talent - Manage and coach the Associate Brand Manager, providing clear feedback and growth plans. - Foster a collaborative, high-performing culture rooted in curiosity, excellence, and accountability. - Model cross-functional leadership and set clear expectations for success. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 8-12 years of experience in brand marketing, ideally spanning consumer and B2B channels. - Proven track record of developing integrated campaigns that drive awareness and business growth. - Experience engaging healthcare professionals (OBGYNs, NPs) through B2B initiatives. - Background in grassroots, experiential, and partnership marketing. - Expertise launching new products and leading cross-functional collaboration. - Strong financial acumen and budget ownership experience. - Exceptional leadership, communication, and strategic thinking skills. - Passion for menstrual health and building brands with cultural impact. Preferred Skills: - Experience with period care products or related industries. - Familiarity with the healthcare industry and regulatory requirements. - Proficiency in Spanish or another relevant language. 💰 Compensation & Benefits Salary Range: $145,000 - $160,000 per year, commensurate with experience and equity stock options. Benefits: - Medical, dental, and vision health insurance. - 401k with company match. - Paid parental leave. - Open PTO. - Annual learning credit of $1,000. - Equity stock options. Working Hours: Full-time, on-site position with a standard 40-hour workweek. 📌 Applicant Insights 🔍 Company Context Industry: The Flex Company operates in the manufacturing sector, specifically focusing on feminine hygiene, e-commerce, women's health, consumer products, and medical devices. Company Size: With 11-50 employees, The Flex Company offers a mid-sized work environment where applicants can expect to have a significant impact on the company's growth and success. Founded: The company was established in 2015 and is headquartered in Venice, California. Company Description: The Flex Company is the top-selling sustainable period care brand known for creating a more comfortable period for everyone. Their product portfolio, including Flex Disc™, Flex Cup™, Flex Reusable Disc™, Softdisc®, and Softcup®, is sold in over 30,000 retailers in the United States. Based in Venice, California, The Flex Company is FDA-registered and is the sole designer of its products which are manufactured in the United States and Canada. Company Specialties: - Feminine hygiene - E-commerce - Women's health - Consumer products - Medical device Company Website: The Flex Company Website 📊 Role Analysis Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven track record in brand marketing. Reporting Structure: The Director of Marketing reports directly to the SVP of Marketing and oversees the Associate Brand Manager. Work Arrangement: This is an on-site, full-time position with a standard 40-hour workweek. The role may require occasional travel for conferences, events, or meetings. Growth Opportunities: - As the company continues to grow, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities. - The role offers the chance to work closely with the SVP of Marketing, providing ample opportunities for professional development and mentorship. - With the company's focus on innovation and expansion, there are ample opportunities for career growth within the organization. 🌍 Location & Work Environment Office Type: The Flex Company's office is a modern, creative workspace designed to foster collaboration and innovation. Office Location: The company's headquarters is located in Venice, California, with a vibrant and diverse community. Geographic Context: - Venice, California, is a coastal neighborhood known for its eclectic mix of art, culture, and beach lifestyle. - The area offers a variety of dining, entertainment, and recreational options, making it an attractive place to live and work. - The office is conveniently located near the beach, providing easy access to outdoor activities and scenic views. Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. The role may require occasional flexibility to accommodate meetings or deadlines. 💼 Interview & Application Insights Typical Process: 1. Applicants will first submit their resume and cover letter through the provided link. 2. If selected, they will be invited for an initial phone or video screening with the hiring manager. 3. Candidates who advance will be invited for on-site interviews, which may include meetings with the SVP of Marketing, the Associate Brand Manager, and other relevant team members. 4. Finalists may be asked to complete a marketing challenge or case study as part of the interview process. Key Assessment Areas: 1. Strategic thinking and marketing expertise. 2. Leadership and communication skills. 3. Cultural fit and alignment with The Flex Company's mission and values. 4. Problem-solving and analytical skills. 5. Ability to work collaboratively in a cross-functional team environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing experience and accomplishments. 2. Research The Flex Company and the menstrual health industry to demonstrate your understanding and enthusiasm for the role. 3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills. 4. Be ready to discuss your approach to marketing strategy, campaign development, and budget management. 5. Practice your presentation skills, as you may be asked to present a marketing plan or case study during the interview process. ATS Keywords: Brand Marketing, Integrated Campaigns, B2B Marketing, Grassroots Marketing, Experiential Marketing, Partnership Marketing, Product Launch, Cross-Functional Collaboration, Financial Acumen, Leadership, Communication, Strategic Thinking, Consumer Insights, Community Engagement, Retail Marketing, Performance Tracking 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, HubSpot) - CRM software (e.g., Salesforce, HubSpot CRM) - Social media management tools (e.g., Hootsuite, Buffer) - SEO and analytics tools (e.g., Google Analytics, SEMrush) - Project management software (e.g., Asana, Trello) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Google Docs, Sheets, Slides) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) 👔 Cultural Fit Considerations Company Values: - Lead with Intention: Leaders are made not born. Leadership is a practice of intention. - Embrace Accountability: We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning both at the individual and the team level. - Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs. - Be You: We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well. Work Style: - The Flex Company values a collaborative, high-performing culture rooted in curiosity, excellence, and accountability. - The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and tight deadlines. - Strong communication and interpersonal skills are essential for success in this role, as the Director of Marketing will work closely with various teams and stakeholders. Self-Assessment Questions: 1. How do you align your personal values with The Flex Company's mission and values? 2. Describe a time when you had to adapt to a significant change in priorities or projects. How did you handle it, and what was the outcome? 3. How do you approach building and maintaining strong relationships with cross-functional teams and stakeholders? 4. Can you provide an example of a successful marketing campaign you led, and how you measured its impact and ROI? 5. How do you ensure that your marketing strategies and tactics are inclusive and considerate of diverse audiences? 🚨 Potential Challenges 1. Industry-specific challenges: The menstrual health industry is still relatively taboo and under-researched, which can present unique challenges in marketing and brand awareness. 2. Regulatory requirements: The role requires a strong understanding of regulatory requirements and product standards specific to the menstrual health industry. 3. Cross-functional collaboration: The Director of Marketing must be able to work effectively with various teams, including Product, Sales, Operations, and Finance, to ensure alignment and successful execution of marketing initiatives. 4. Budget management: The role requires strong financial acumen and the ability to manage and optimize marketing budgets effectively. 5. Team management: The Director of Marketing will be responsible for managing and coaching the Associate Brand Manager, requiring strong leadership and mentoring skills. 📈 Similar Roles Comparison 1. Marketing Director vs. Marketing Manager: The Director of Marketing role is at a higher level than a Marketing Manager, with more strategic responsibilities and a broader scope of influence. The Director of Marketing is expected to develop and execute marketing strategies, while a Marketing Manager is more focused on tactical execution and day-to-day operations. 2. Brand Manager vs. Product Manager: While both roles involve managing brands, the Director of Marketing focuses on the overall brand strategy and marketing mix, while a Product Manager is responsible for the development, launch, and lifecycle management of specific products within the brand portfolio. 3. Agency Account Director vs. In-House Marketing Director: An Agency Account Director typically manages client relationships and oversees the execution of marketing campaigns for multiple clients, while an In-House Marketing Director focuses on developing and executing marketing strategies for a single brand or organization. The In-House Marketing Director role may involve managing agency relationships, but the primary focus is on internal brand management. 📝 Sample Projects 1. Product Launch: Develop and execute a comprehensive marketing plan for the launch of a new menstrual cup product, including market research, positioning, messaging, pricing, and promotional strategies. 2. Partnership Activation: Identify and activate a strategic partnership with a major retailer to increase brand visibility and drive in-store sales for Flex's period care products. 3. Campaign Optimization: Analyze the performance of an existing marketing campaign and implement data-driven optimizations to improve ROI and drive better results. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the key responsibilities of the Director of Marketing role and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Marketing Strategy: What is the current marketing strategy for The Flex Company, and how does this role fit into its execution? 4. Brand Positioning: How does The Flex Company differentiate itself in the menstrual health market, and what are the key aspects of its brand positioning? 5. Growth Opportunities: What are the primary growth opportunities for The Flex Company in the next 1-3 years, and how can this role contribute to driving that growth? 6. Marketing Budget: What is the current marketing budget for The Flex Company, and how is it allocated across different channels and initiatives? 7. Team Dynamics: How would you describe the team dynamics within the marketing department, and what is the company culture like overall? 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: Flex Company Job Application 2. Tailor your resume and cover letter to highlight relevant marketing experience and accomplishments. 3. Prepare for phone or video screening interviews with the hiring manager and other relevant team members. 4. Be ready to discuss your approach to marketing strategy, campaign development, and budget management. 5. Practice your presentation skills, as you may be asked to present a marketing plan or case study during the interview process. 6. Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about next steps in the process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.