Director of Marketing

📌 Core Information

🔹 Job Title: Director of Marketing

🔹 Company: Total Life, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategy across digital, audio, and traditional channels
• Optimizing paid media strategy and ad budget
• Collaborating cross-functionally to drive high-intent leads
• Monitoring KPIs and optimizing for cost per acquisition
• Building and executing traditional campaigns

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and data-driven decision making. The ideal candidate will have experience in both digital and traditional marketing and be comfortable working in a fast-paced, growing environment.

📋 Key Responsibilities

✅ Own and optimize paid media strategy (Meta, Google, YouTube, Display, Retargeting, etc.)

✅ Build and execute traditional campaigns across TV, radio, podcast, and print

✅ Lead SEO, landing page strategy, and conversion optimization

✅ Develop and execute marketing presentations and strategic storytelling to support partnerships and funding

✅ Monitor all KPIs, especially Cost Per Acquisition (CPA), CAC:LTV, ROAS, and lead velocity

✅ Collaborate closely with sales, clinical ops, and leadership to align growth targets

✅ Manage external vendors, agencies, and freelancers as needed

✅ Get hands-on and stay scrappy – we’re growing fast and need a builder mindset

ASSUMPTION: This role requires a high level of autonomy and ownership. The ideal candidate will be comfortable working independently and making data-driven decisions to optimize marketing efforts and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing, with a strong focus on digital and traditional channels

Required Skills:

• Proven experience in digital performance marketing, traditional media, and brand strategy
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to work cross-functionally and collaborate with various teams
• Familiarity with marketing tools and platforms (e.g., Google Analytics, Facebook Ads, etc.)

Preferred Skills:

• Experience in the mental health or healthcare industry
• Familiarity with Medicare and Medicare Advantage plans
• Passion for health, longevity, or mission-driven work

ASSUMPTION: The ideal candidate will have a strong background in marketing, with a proven track record of driving growth and optimizing campaigns. Experience in the mental health or healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year (USD)

Benefits:

• Equity + Performance-Based Bonus
• Early leadership opportunity with a direct line to the CEO
• Fast-moving, low-ego, high-performance team
• A brand you’ll be proud to scale

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 5-10 years of experience. The actual salary may vary depending on factors such as the candidate's experience and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 11-50 employees (Privately Held)

Founded: 2021

Company Description:

• Total Life is a leader in Medicare-covered online therapy, dedicated to improving the mental health and well-being of older adults.
• They provide accessible, affordable teletherapy for issues like anxiety, depression, and cognitive decline, ensuring high-quality care from the comfort of home.
• Beyond therapy, Total Life offers wellness programs designed to enhance physical, mental, and emotional well-being.

Company Specialties:

• Therapy
• Mental Health
• Decluttering
• Group Therapy
• Depression
• Anxiety
• Stress
• Loneliness
• Isolation
• Happiness
• Friendships
• Behavioral Health
• Baby Boomers
• Aging in place
• Senior Care
• Healthcare
• Healtech
• CBT
• Support Groups
• Retirement
• Medicare
• Aging
• Health Insurance
• Retirees
• Retirement Planning
• Coaching
• Support
• Friendship
• and Together

Company Website: http://www.totallife.com

ASSUMPTION: Total Life is a growing company with a strong focus on improving the mental health and well-being of older adults. They offer a unique value proposition by providing accessible, affordable teletherapy and wellness programs tailored to this demographic.

📊 Role Analysis

Career Level: Mid-Senior level (Director)

Reporting Structure: This role reports directly to the CEO and will have the opportunity to build and lead a marketing team as the company grows.

Work Arrangement: Remote (US only) with the opportunity for in-person collaboration as needed.

Growth Opportunities:

• Early leadership opportunity with a direct line to the CEO
• Chance to build something that matters and own your impact
• Potential to grow into a more senior role as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate. As Total Life continues to grow, there will be ample opportunities for the Director of Marketing to build a team and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (remote work only)

Geographic Context:

• The United States has a diverse population of older adults who can benefit from Total Life's teletherapy and wellness programs.
• The remote work arrangement allows for flexibility and the ability to work from anywhere in the US.
• The company has multiple office locations across the US, which may provide opportunities for in-person collaboration as needed.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement provides flexibility and the ability to work from anywhere in the US. However, the ideal candidate will be comfortable working independently and managing their time effectively to meet the demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR team
• In-depth interview with the CEO
• Final interview with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and execution
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant marketing experience and achievements in your resume and cover letter.
• Be prepared to discuss your marketing strategy and how you would approach optimizing campaigns for Total Life.
• Demonstrate your ability to work cross-functionally and collaborate with various teams.
• Showcase your passion for health, longevity, or mission-driven work, if applicable.

ATS Keywords: Marketing Strategy, Paid Media, Traditional Campaigns, SEO, KPI Monitoring, Cross-Functional Collaboration, Vendor Management, Strategic Storytelling, Data Analysis, Growth Strategy, Hands-On Execution, Scrappy Mindset, Health Passion, Longevity

ASSUMPTION: The application process for this role is likely to be competitive, as Total Life is a growing company with a unique value proposition. Applicants should highlight their relevant marketing experience and demonstrate their ability to drive growth and optimize campaigns.

🛠️ Tools & Technologies

• Marketing tools and platforms (e.g., Google Analytics, Facebook Ads, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The ideal candidate will have experience with marketing tools and platforms, as well as project management and communication tools. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Helping older adults live happier, more fulfilling lives
• Together

Work Style:

• Fast-moving and low-ego
• High-performance and results-driven
• Collaborative and cross-functional

Self-Assessment Questions:

• Do you have a passion for helping older adults improve their mental health and well-being?
• Are you comfortable working in a fast-paced, growing environment?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Total Life is a mission-driven company with a strong focus on improving the mental health and well-being of older adults. The ideal candidate will be passionate about this mission and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing a large ad budget and optimizing for cost per acquisition
• Collaborating cross-functionally with various teams to align growth targets
• Staying scrappy and hands-on in a fast-growing environment
• Managing external vendors, agencies, and freelancers

ASSUMPTION: This role presents several challenges, including managing a large ad budget, collaborating cross-functionally, and staying hands-on in a fast-growing environment. The ideal candidate will be comfortable taking on these challenges and driving growth in a dynamic, evolving company.

📈 Similar Roles Comparison

• This role is unique in its focus on the mental health and well-being of older adults, providing accessible, affordable teletherapy and wellness programs.
• While there may be similar roles in the marketing industry, this role offers a unique opportunity to make a significant impact on the mental health and well-being of an underserved population.
• Career paths in this role may include growing into a more senior leadership position as the company expands.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the mental health and well-being of an underserved population. While there may be similar roles in the marketing industry, this role is unique in its focus on older adults and the accessibility of its services.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new wellness program
• Optimizing paid media strategy to reduce cost per acquisition and improve lead velocity
• Collaborating with the clinical ops team to create marketing materials that highlight the benefits of teletherapy for older adults

ASSUMPTION: These sample projects are designed to highlight the key responsibilities of the Director of Marketing role and demonstrate the impact that the ideal candidate can make in this position.

❓ Key Questions to Ask During Interview

• How does Total Life plan to scale its marketing efforts in the coming years?
• What are the key priorities for the Director of Marketing in the first 90 days?
• How does Total Life support work-life balance for its employees?
• What are the growth opportunities for this role as the company expands?
• How does Total Life measure the success of its marketing campaigns, and what are the key KPIs?

ASSUMPTION: These key questions are designed to help the applicant better understand the role, the company, and the growth opportunities available. They also demonstrate the applicant's interest in the role and their ability to think critically about the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant marketing experience and achievements.
• Prepare for your interview by researching Total Life and developing a marketing strategy tailored to their unique value proposition.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.