Director of Marketing & Ecommerce

📌 Core Information

🔹 Job Title: Director of Marketing & Ecommerce

🔹 Company: Rocky Talkie

🔹 Location: United States (Remote, with a strong preference for candidates located in the Front Range of Colorado, ideally near Denver)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Ecommerce

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 8+ years of experience, including leadership roles in DTC brands

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Setting the vision for growth across performance marketing, retention, site experience, and content strategy with a hands-on approach.
• Guiding and scaling the marketing and ecommerce function with an entrepreneurial mindset, balancing big-picture thinking with day-to-day implementation.
• Collaborating cross-functionally across product, operations, and customer experience to drive the entire DTC funnel, from traffic to conversion to retention.
• Elevating the Rocky Talkie brand as the company grows and expands into new customer segments and geographic markets.

ASSUMPTION: This role requires a strategic leader who can wear multiple hats and thrive in a fast-paced, resource-constrained environment. The ideal candidate will have a deep understanding of the DTC landscape and a passion for the outdoors.

📋 Key Responsibilities

✅ Own and drive the entire DTC funnel, from traffic to conversion to retention.

✅ Lead brand growth with innovative, cross-channel marketing strategies that elevate visibility and engagement.

✅ Steward and evolve the Rocky Talkie brand as the company grows and expands into new customer segments and geographic markets.

✅ Guide strategy and execution across performance and retention marketing, lifecycle, user experience, content, and storytelling.

✅ Oversee the ecommerce roadmap, managing Shopify and the integrated tech stack.

✅ Build, mentor, and scale a nimble team while collaborating cross-functionally across product, operations, and customer experience.

✅ Translate data into insights, and insights into action.

ASSUMPTION: The successful candidate will have a proven track record in driving growth and will be comfortable working in a dynamic, startup-like environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 8+ years of experience in marketing and ecommerce, with at least 3 years in a leadership role at a DTC brand.

Required Skills:

• Proven expertise in growth marketing, retention, and ecommerce operations.
• Strong analytical, creative, and customer-obsessed mindset.
• Ability to set vision and execute, from building strategy decks to writing briefs to QA'ing a campaign launch.
• Experience working in fast-paced, resource-constrained environments.
• Passion for the outdoors and a deep understanding of the backcountry community.

Preferred Skills:

• Experience with Shopify and related ecommerce platforms.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of the outdoor industry and its trends.

ASSUMPTION: While a specific degree is not always required, the ideal candidate will have a strong foundation in marketing principles and a demonstrated ability to apply them in real-world situations.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Marketing & Ecommerce role with 8+ years of experience in a DTC brand)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Sick Leave
• Paid Holidays
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Remote work

Working Hours: Full-time (40 hours per week), with flexibility to work outside of standard business hours as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Outdoor recreation and adventure sports industry

Company Size: Small, rapidly growing startup with a passionate customer base

Founded: 2019

Company Description:

• Rocky Talkie launched in 2019 with its signature product, a backcountry radio made for climbers and skiers.
• The company has since launched multiple best-in-class products in the adventure sports industry.
• Rocky Talkie is committed to making easy-to-use, high-performance products for the backcountry.

Company Specialties:

• Backcountry communication devices
• Adventure sports equipment
• Durable, high-performance products

Company Website: rockytalkie.com

ASSUMPTION: Rocky Talkie is a mission-driven company focused on improving communication in the backcountry to save lives. This mission is reflected in their products and company culture.

📊 Role Analysis

Career Level: Executive (Director-level)

Reporting Structure: This role reports directly to the CEO and will have oversight of the marketing and ecommerce teams.

Work Arrangement: Remote (Solely), with a strong preference for candidates located in the Front Range of Colorado, ideally near Denver.

Growth Opportunities:

• As Rocky Talkie continues to grow, there will be opportunities for the Director of Marketing & Ecommerce to expand their team and take on additional responsibilities.
• This role offers the chance to shape the future of an authentic backcountry brand and make a significant impact on its growth and success.

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and will be able to adapt to changing priorities and demands.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A

Geographic Context:

• The Front Range of Colorado is a popular region for outdoor enthusiasts, with easy access to hiking, climbing, skiing, and other adventure sports.
• Rocky Talkie's customer base is primarily located in the United States and Canada.

Work Schedule: Full-time (40 hours per week), with flexibility to work outside of standard business hours as needed to accommodate cross-functional collaboration and time zone differences.

ASSUMPTION: While the ideal candidate is located in the Front Range of Colorado, Rocky Talkie is open to considering candidates from other locations who are willing to work within the company's time zone and collaborate effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the CEO
• Case study or project presentation
• Final interview with the leadership team

Key Assessment Areas:

• Strategic thinking and vision
• Marketing and ecommerce expertise
• Leadership and team-building skills
• Adaptability and problem-solving
• Alignment with Rocky Talkie's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and ecommerce experience, as well as your passion for the outdoors.
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and adaptability skills.
• Be ready to discuss your ideas for growing the Rocky Talkie brand and driving DTC revenue.

ATS Keywords: Marketing, Ecommerce, Growth Marketing, Retention, Brand Strategy, Digital Experience, Data Analysis, Team Building, Cross-Functional Collaboration, Customer Experience, Content Strategy, Storytelling, Performance Marketing, User Experience, Entrepreneurial Mindset, Analytical Skills

ASSUMPTION: Rocky Talkie uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being contacted for an interview.

🛠️ Tools & Technologies

• Shopify (Ecommerce platform)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with relevant marketing and ecommerce tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: We are committed to improving communication in the backcountry to save lives.
• Customer-obsessed: We prioritize the needs and preferences of our customers in every decision we make.
• Innovative: We continuously seek new ways to improve our products and processes.
• Collaborative: We work together to achieve our goals and support each other's success.

Work Style:

• Entrepreneurial: We are self-starters who take initiative and thrive in a fast-paced environment.
• Adaptable: We are comfortable with change and can pivot quickly when needed.
• Data-driven: We use data to inform our decisions and measure our progress.

Self-Assessment Questions:

• How do you align with Rocky Talkie's mission to improve communication in the backcountry?
• How do you stay organized and prioritize your work in a fast-paced, dynamic environment?
• How do you approach collaboration and cross-functional teamwork?

ASSUMPTION: Rocky Talkie values candidates who are passionate about their mission, customer-focused, innovative, collaborative, entrepreneurial, adaptable, and data-driven.

⚠️ Potential Challenges

• Working in a fast-paced, resource-constrained environment may require long hours and quick decision-making.
• The ideal candidate will be comfortable with ambiguity and able to adapt to changing priorities and demands.
• As a small, rapidly growing company, Rocky Talkie may not have the same level of resources or infrastructure as larger organizations.
• The outdoor industry can be seasonal, which may impact sales and marketing strategies throughout the year.

ASSUMPTION: The successful candidate will be able to thrive in a dynamic, startup-like environment and be comfortable with the challenges and opportunities that come with working at a growing company.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on ecommerce and driving DTC revenue.
• In the outdoor industry, understanding the target audience and their unique needs is crucial for success.
• As a Director-level role, this position offers significant growth opportunities and the chance to shape the future of the company.

ASSUMPTION: While this role shares some similarities with other marketing and ecommerce positions, it is unique in its focus on the outdoor industry and the opportunity to drive growth at a rapidly expanding company.

📝 Sample Projects

• Developing and executing a cross-channel marketing campaign to launch a new product
• Analyzing customer data to identify trends and opportunities for retention and upselling
• Collaborating with the product team to improve the user experience on the Rocky Talkie website

ASSUMPTION: The successful candidate will have experience with similar projects and be able to hit the ground running in this role.

❓ Key Questions to Ask During Interview

• How does Rocky Talkie plan to expand its customer base and enter new geographic markets?
• What are the biggest challenges facing the marketing and ecommerce teams in the next year?
• How does Rocky Talkie support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Rocky Talkie approach collaboration and cross-functional teamwork?

ASSUMPTION: Asking thoughtful questions during the interview process can help you better understand the role, the company, and the team, and demonstrate your interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and ecommerce experience, as well as your passion for the outdoors.
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and adaptability skills.
• Be ready to discuss your ideas for growing the Rocky Talkie brand and driving DTC revenue.
• Follow up with the Rocky Talkie team within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.