Director Of Marketing - Elevate

📌 Core Information

🔹 Job Title: Director of Marketing - Elevate

🔹 Company: HOLCIM Group

🔹 Location: Nashville, TN, USA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for multiple brands
• Leading a high-performing marketing team
• Collaborating with cross-functional teams to drive growth and brand leadership
• Managing marketing budgets and optimizing program investments

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing within the building materials industry.

📋 Key Responsibilities

✅ Develop and execute marketing strategies aligned with business objectives, customer needs, and competitive dynamics

✅ Lead annual marketing planning, including focus areas, KPIs, budget development, and integrated campaign roadmaps

✅ Oversee brand management and evolution for multiple brands to grow unaided awareness and brand preference

✅ Guide content planning, sales enablement, and thought leadership initiatives that support the customer journey and sales process

✅ Lead execution across the full marketing mix, including campaigns, media, customer promotions, customer communications, and events/trade shows

✅ Track marketing impact, provide executive reporting, and apply insights to optimize programs and investment decisions

✅ Lead, coach, and develop a high-performing team of marketers and agency partners

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong leadership skills to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field; Master's degree preferred

Experience: 10+ years of progressive marketing experience, including team leadership and budget ownership

Required Skills:

• Proven success in B2B marketing within the building materials or commercial construction industries
• Experience launching new products and brands with measurable business results
• Deep understanding of brand strategy, go-to-market planning, and customer segmentation
• Strong project management and leadership skills
• Excellent communication and executive presentation skills
• Financial and analytical acumen to assess performance and drive marketing ROI
• Marketing technology experience (CRM, campaign automation, performance dashboards)

Preferred Skills:

• Experience operating within a matrixed organization
• Familiarity with commercial roofing and the contractor/distributor value chain
• Trade show and industry partnership strategy experience
• Spanish language skills

ASSUMPTION: Candidates with a strong background in B2B marketing within the building materials industry and a proven track record of driving marketing success will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Based on industry standards for a Director of Marketing role with 10+ years of experience in the building materials industry)

Benefits:

• Competitive Compensation
• Retirement Savings
• Medical, Dental, Disability and Life Insurance Coverage
• Holistic Health & Well-Being Programs
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Vision and other Voluntary Benefits and Discounts
• Paid Time Off and Holidays
• Paid Parental Leave
• Educational Assistance Program

Working Hours: Full-time, typically 40 hours per week, with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with the required experience level. The actual salary may vary based on factors such as candidate qualifications, company performance, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: HOLCIM Group operates in the wholesale building materials industry, focusing on cement, aggregates, concrete, and other innovative solutions. The company is a global leader in sustainable building materials and solutions, with a strong commitment to innovation and sustainability.

Company Size: HOLCIM Group is a large organization with over 10,000 employees worldwide. As a large company, applicants can expect a well-established infrastructure, diverse opportunities for growth and development, and a structured approach to career progression.

Founded: HOLCIM Group was founded in 1874 and has since grown into a global leader in the building materials industry, with a strong presence in Europe, North America, and other regions worldwide.

Company Description:

• HOLCIM Group is committed to building progress for people and the planet, focusing on sustainable solutions and innovation
• The company offers a wide range of building materials and solutions, including cement, aggregates, concrete, and innovative products such as green concrete and sustainable aggregates
• HOLCIM Group is dedicated to reducing its environmental footprint and contributing to a more sustainable future through its products and operations

Company Specialties:

• Cement
• Aggregates
• Concrete
• Building materials
• Construction materials
• Innovative solutions
• Ready-mix concrete
• Precast concrete
• Infrastructure solutions
• Affordable housing solutions

Company Website: https://www.holcim.com/

ASSUMPTION: Applicants should be prepared to discuss their understanding of HOLCIM Group's commitment to sustainability and innovation, as well as their familiarity with the company's products and solutions.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Vice President of Marketing. The Director of Marketing is responsible for developing and executing marketing strategies for multiple brands and leading a high-performing marketing team.

Reporting Structure: The Director of Marketing will report directly to the Vice President of Marketing and will oversee a team of marketing professionals, including brand managers, content specialists, and campaign managers.

Work Arrangement: This role is on-site, with a full-time work arrangement. Occasional remote work or overtime may be required to meet project deadlines or attend off-site events.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career progression within the marketing function or into other senior leadership roles within the organization
• Applicants should be prepared to discuss their long-term career goals and how this role fits into their overall career development plan
• HOLCIM Group offers a range of professional development opportunities, including training programs, mentorships, and rotational assignments

ASSUMPTION: Applicants should be prepared to discuss their long-term career goals and how this role fits into their overall career development plan. They should also be prepared to discuss their approach to professional development and their interest in the growth opportunities available at HOLCIM Group.

🌍 Location & Work Environment

Office Type: HOLCIM Group's Nashville office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): Nashville, TN, USA

Geographic Context:

• Nashville is a vibrant, growing city with a strong economy and a diverse range of industries
• The city is known for its music scene, cultural attractions, and high quality of life
• Nashville has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. Occasional overtime or remote work may be required to meet project deadlines or attend off-site events.

ASSUMPTION: Applicants should be prepared to discuss their familiarity with the Nashville area and their ability to commute to the office as needed. They should also be prepared to discuss their availability for occasional overtime or remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• First-round interview with the hiring manager (Vice President of Marketing)
• Second-round interview with a panel of stakeholders, including members of the marketing team and other senior leaders
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Communication and presentation skills
• Financial and analytical acumen
• Cultural fit and alignment with HOLCIM Group's values

Application Tips:

• Highlight your relevant experience and achievements in B2B marketing within the building materials industry
• Tailor your resume and cover letter to emphasize your qualifications for this specific role
• Prepare for behavioral interview questions that assess your leadership, communication, and problem-solving skills
• Research HOLCIM Group's commitment to sustainability and innovation, and be prepared to discuss how your background and skills align with these priorities

ATS Keywords: Marketing strategy, brand management, content planning, product commercialization, customer engagement, integrated campaigns, project management, leadership, communication, analytical skills, marketing technology, B2B marketing, market expansion

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and achievements in B2B marketing within the building materials industry. They should also be prepared to demonstrate their strategic thinking, leadership, and communication skills throughout the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Performance dashboards (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Applicants should be familiar with industry-standard marketing technologies and be prepared to discuss their experience with CRM software, marketing automation platforms, performance dashboards, project management tools, and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Sustainability: Committed to building progress for people and the planet through sustainable solutions and innovation
• Integrity: Act with honesty, transparency, and fairness in all aspects of our work
• Collaboration: Work together to achieve common goals and drive success
• Excellence: Strive for the highest standards in all that we do
• Innovation: Embrace change and continuously seek new ways to improve and grow

Work Style:

• Collaborative: Work closely with cross-functional teams to drive marketing success
• Strategic: Develop and execute marketing strategies that align with business objectives and customer needs
• Data-driven: Use data and analytics to inform marketing decisions and optimize program performance
• Adaptable: Embrace change and adapt to new challenges and opportunities as they arise

Self-Assessment Questions:

• How do you align with HOLCIM Group's commitment to sustainability and innovation?
• How do you approach collaboration and teamwork in a cross-functional environment?
• How do you stay up-to-date with industry trends and best practices in marketing?
• How do you balance strategic thinking with hands-on execution to drive marketing success?

ASSUMPTION: Applicants should be prepared to discuss their alignment with HOLCIM Group's values and their approach to collaboration, strategic thinking, and data-driven decision-making in a marketing context.

⚠️ Potential Challenges

• Managing a team of marketing professionals with diverse skills and backgrounds
• Balancing strategic thinking with hands-on execution to drive marketing success
• Navigating a matrixed organization with multiple stakeholders and competing priorities
• Adapting to changes in the market and competitive landscape
• Meeting aggressive growth targets and performance metrics

ASSUMPTION: Applicants should be prepared to discuss their approach to overcoming these challenges and their relevant experience in managing teams, balancing strategic thinking with execution, navigating matrixed organizations, and adapting to change.

📈 Similar Roles Comparison

• This role is similar to other Director of Marketing roles in the building materials industry, but with a focus on multiple brands and a commitment to sustainability and innovation
• Applicants should be prepared to discuss their relevant experience in marketing roles within the building materials industry and their understanding of the unique aspects of this role at HOLCIM Group
• This role offers opportunities for career progression within the marketing function or into other senior leadership roles within the organization

ASSUMPTION: Applicants should be prepared to discuss their relevant experience in marketing roles within the building materials industry and their understanding of the unique aspects of this role at HOLCIM Group. They should also be prepared to discuss their long-term career goals and how this role fits into their overall career development plan.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including brand positioning, messaging framework, and integrated campaign roadmap
• Conducting market research and customer segmentation analysis to inform marketing strategy and optimize program performance
• Leading a team of marketing professionals to develop and execute a customer engagement program, including customer communications, promotions, and events

ASSUMPTION: Applicants should be prepared to discuss their relevant experience in developing and executing marketing strategies, conducting market research, and leading teams to drive marketing success.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for HOLCIM Group and its brands?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other functions, such as sales, product management, and commercial leadership?
• What are the key growth opportunities for this role and the marketing function at HOLCIM Group?
• How does HOLCIM Group support the professional development and career growth of its marketing team members?

ASSUMPTION: Applicants should be prepared to ask thoughtful questions that demonstrate their understanding of the role, the company, and the industry, as well as their interest in the growth opportunities available at HOLCIM Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.holcimgroup.com/holcim_building_envelope/job/Nashville-Director-Of-Marketing-Elevate-TN-37214/819457102/
• Tailor your resume and cover letter to emphasize your qualifications for this specific role, highlighting your relevant experience and achievements in B2B marketing within the building materials industry
• Prepare for behavioral interview questions that assess your leadership, communication, and problem-solving skills
• Research HOLCIM Group's commitment to sustainability and innovation, and be prepared to discuss how your background and skills align with these priorities
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.