📌 Core Information
🔹 Job Title: Director of Marketing
🔹 Company: Nomad Internet
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and leading Nomad Internet’s full-funnel marketing strategy
- Overseeing and optimizing performance marketing channels
- Managing the marketing team and external agencies
- Guiding messaging and positioning for new products and promotions
- Ensuring brand consistency across all touchpoints
- Collaborating with executive leadership to report on performance and refine growth priorities
- Identifying new opportunities to reach underserved audiences
ASSUMPTION: This role requires a strategic thinker who can balance high-level planning with hands-on execution. The ideal candidate will have a strong background in digital marketing, brand strategy, and team management.
📋 Key Responsibilities
✅ Develop and lead Nomad Internet’s full-funnel marketing strategy (awareness, acquisition, activation, retention)
✅ Oversee and optimize performance marketing channels: paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns
✅ Manage the marketing team (internal staff and external agencies/contractors), ensuring alignment on KPIs, timelines, and executional quality
✅ Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization
✅ Guide messaging and positioning for new products, promotions, and partnerships
✅ Ensure brand consistency across all touchpoints—from emails and ads to packaging and post-sale experiences
✅ Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities
✅ Identify new opportunities to reach underserved audiences—especially in rural and mobile environments
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's growth and changing needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in marketing, with at least 3 years in a senior or director-level role
Required Skills:
- Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy
- Strong grasp of data analysis, attribution modeling, and full-funnel optimization
- Exceptional communication skills—you can pitch a vision and lead a team
- Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus
- Comfortable managing agencies, freelancers, and cross-functional internal teams
- Hands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platforms
Preferred Skills:
- Experience in the wireless internet or telecom industry
- Fluency in Spanish or other languages spoken by Nomad Internet's target audience
ASSUMPTION: While not explicitly stated, experience in the wireless internet or telecom industry and fluency in additional languages may provide a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Marketing role with 7+ years of experience, the estimated salary range is $120,000 - $160,000 per year. This range may vary depending on the candidate's experience and performance.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Remote work equipment allowance
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement. The role may require occasional work outside of standard business hours to accommodate team meetings and deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance. Nomad Internet offers a comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Nomad Internet operates in the wireless internet service provider (WISP) industry, focusing on rural communities, RV travelers, and off-grid households underserved by traditional providers.
Company Size: Nomad Internet has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Nomad Internet was founded in 2017, making it a relatively young company with ample growth opportunities.
Company Description:
- Nomad Internet is the nation’s leading wireless internet provider for rural communities, RV travelers, off-grid households, and those underserved by traditional providers.
- The company offers high-speed, low-latency broadband internet with up to unlimited data plans.
- Nomad Internet is committed to providing fast, simple, and accessible internet access wherever life takes you.
Company Specialties:
- Travel internet
- Internet service
- Rural internet
- Cellular internet
- Connectivity
- RV and VanLife
- Boondocking
- Remote work and distance learning
- Streaming video and online business
- Campgrounds and reliability
Company Website: nomadinternet.com
ASSUMPTION: Nomad Internet's focus on underserved markets and commitment to providing reliable internet access positions it as a unique and impactful player in the wireless internet industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another executive leader within the company.
Reporting Structure: The Director of Marketing will oversee the marketing team, including internal staff and external agencies, and collaborate closely with executive leadership, design, product, and sales teams.
Work Arrangement: This is a remote, full-time position with flexibility for occasional work outside of standard business hours.
Growth Opportunities:
- As Nomad Internet continues to grow, there will be opportunities for the Director of Marketing to expand their team and take on additional responsibilities.
- The company's focus on innovation and continuous improvement creates an environment where high-performing employees can advance their careers.
- Nomad Internet's commitment to employee development provides opportunities for professional growth and skill-building.
ASSUMPTION: The Director of Marketing role at Nomad Internet offers significant growth potential, as the company continues to expand its customer base and enter new markets.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office location required.
Office Location(s): N/A (remote work)
Geographic Context:
- Nomad Internet serves customers across the United States, with a focus on rural and underserved markets.
- The company's remote work policy allows employees to live and work from anywhere in the United States.
- Nomad Internet's target audience includes RV travelers, off-grid households, and those living in remote or rural areas.
Work Schedule: Full-time (40 hours per week), with flexibility for a remote work arrangement. The role may require occasional work outside of standard business hours to accommodate team meetings and deadlines.
ASSUMPTION: Nomad Internet's remote work policy enables employees to maintain a healthy work-life balance while still being able to effectively collaborate with the team and achieve their goals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the hiring manager (CMO or another executive leader)
- Case study or project presentation (if applicable)
- Final interview with the executive team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Digital advertising and optimization
- Brand positioning and messaging
- Team management and leadership
- Data analysis and attribution modeling
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, digital advertising skills, and brand strategy expertise.
- Be prepared to discuss your approach to full-funnel marketing, performance marketing channels, and CRO strategy.
- Demonstrate your ability to manage teams and collaborate effectively with cross-functional stakeholders.
- Showcase your understanding of Nomad Internet's target audience and the unique challenges of providing wireless internet access in rural and underserved markets.
ATS Keywords: Marketing strategy, digital advertising, brand positioning, customer retention, data analysis, attribution modeling, communication skills, team management, performance marketing, CRO strategy, messaging, collaboration, segmentation, lifecycle marketing, post-sale nurturing
ASSUMPTION: Nomad Internet's hiring process is designed to assess candidates' strategic thinking, hands-on execution, and cultural fit within the organization.
🛠️ Tools & Technologies
- Klaviyo (email marketing)
- Google Ads (paid search)
- Meta Ads (paid social)
- Shopify (e-commerce platform)
- Recapture (abandoned cart recovery)
- Web analytics platforms (e.g., Google Analytics)
ASSUMPTION: Nomad Internet's use of industry-standard marketing tools enables the Director of Marketing to effectively manage campaigns, analyze performance data, and optimize results.
👔 Cultural Fit Considerations
Company Values:
- Reliability: Providing consistent, high-quality internet access to customers, regardless of their location.
- Innovation: Continuously improving and expanding our services to meet the evolving needs of our customers.
- Simplicity: Making it easy for customers to connect and stay connected, with straightforward plans and hassle-free service.
- Accessibility: Ensuring that everyone, regardless of their location or circumstances, has access to the internet and the opportunities it provides.
Work Style:
- Self-starter: The ideal candidate is proactive, motivated, and able to work independently with minimal supervision.
- Collaborative: Nomad Internet values a team-oriented approach, with regular communication and coordination among departments.
- Adaptable: The company's fast-paced environment requires employees to be flexible and able to pivot quickly as priorities change.
- Customer-focused: Nomad Internet prioritizes the needs and preferences of its customers, ensuring that its products and services meet their unique requirements.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple priorities and deadlines?
- Are you passionate about providing reliable internet access to underserved markets and communities?
- Do you possess strong communication skills and the ability to collaborate effectively with cross-functional teams?
- Are you comfortable managing external agencies and freelancers, and do you have experience overseeing a team of marketing professionals?
ASSUMPTION: Nomad Internet's company values and work style preferences create a culture that prioritizes innovation, collaboration, and customer focus, with a strong emphasis on reliability and accessibility.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent communication and collaboration across time zones.
- Balancing the need for data-driven decision-making with the requirement to move quickly and adapt to changing market conditions.
- Navigating the unique challenges of providing wireless internet access in rural and underserved markets, including limited infrastructure and varying customer needs.
- Managing a diverse portfolio of marketing channels and ensuring consistent branding and messaging across all touchpoints.
ASSUMPTION: The Director of Marketing role at Nomad Internet presents a unique set of challenges, requiring a strategic and adaptable approach to marketing strategy, execution, and team management.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Director of Marketing at Nomad Internet must be comfortable working in a remote, distributed team environment.
- The role requires a strong understanding of rural and underserved markets, as well as the unique challenges and opportunities presented by providing wireless internet access in these areas.
- Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, or moving into a more senior leadership position within the company.
ASSUMPTION: The Director of Marketing role at Nomad Internet is distinct from similar marketing positions in other industries, requiring a unique blend of skills and experience to succeed in this fast-paced, innovative environment.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to reach underserved rural communities, with a focus on increasing brand awareness and driving customer acquisition.
- Optimizing the customer onboarding process to improve activation rates and reduce churn, with a particular focus on the post-sale customer experience.
- Collaborating with the product team to launch a new internet service plan, including developing positioning and messaging, creating marketing materials, and executing a go-to-market strategy.
ASSUMPTION: The Director of Marketing at Nomad Internet will have the opportunity to work on a diverse range of projects, each presenting unique challenges and opportunities for growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to remote work, and how the team collaborates and communicates effectively across time zones?
- How does Nomad Internet measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- Can you provide an example of a marketing challenge the company has faced in the past, and how the team worked together to overcome it?
- How does Nomad Internet support the professional development and growth of its employees, particularly in the marketing department?
- Can you describe the company's long-term vision for growth and expansion, and how this role fits into that plan?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute meaningfully to Nomad Internet's continued success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, digital advertising skills, and brand strategy expertise.
- Prepare a case study or project presentation (if applicable) that demonstrates your approach to full-funnel marketing, performance marketing channels, and CRO strategy.
- Follow up with the hiring manager (CMO or another executive leader) one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
