🔹 Job Title: Director of Marketing
🔹 Company: PACS
🔹 Location: Cooper River Post Acute, Mount Pleasant, SC
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker who understands both marketing and compassionate care, with a strong background in healthcare marketing, admissions, or business development.
✅ Develop and execute marketing strategies to increase referrals and admissions
✅ Build relationships with hospitals, physicians, and the community to drive awareness
✅ Manage digital marketing, social media, and traditional advertising efforts
✅ Enhance the facility's reputation as a trusted, high-quality care provider
✅ Track and analyze marketing performance to optimize results
✅ Maintain a current listing of all resident care employee phone numbers
✅ Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities
✅ Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility
✅ Assist department directors in the development and use of marketing and public relations policies and procedures
✅ Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary
✅ Assist in the development, implementation, and tracking of customer satisfaction surveys
✅ Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc.
✅ Ensure that public information is accurate and fully descriptive
✅ Organize and implement continuing internal communications
✅ Schedule and participate in departmental meetings concerning marketing and public relations programs and activities
✅ Provide creative support for activity and social services departments in developing resident programs, publications, etc.
✅ Maintain an adequate liaison with families, residents, and community and civic leaders
✅ Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility
✅ Contact the news media when new programs, promotions, etc., are implemented within the facility
✅ Keep the Administrator informed of newspaper, radio, and television accounts of noteworthy items of general interest that may have an impact on the facility or the regulations that govern the facility
✅ During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of established policies governing the release of information during emergency conditions
✅ Assist department directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training, and orientation programs concerning the facility’s marketing and public relations programs and activities
✅ Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility
✅ Follow established ergonomics policies and procedures
✅ Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility
✅ Serve on various committees of the facility as directed by the Administrator
✅ Maintain the confidentiality of all resident care information including protected health information
✅ Report known or suspected incidents of unauthorized disclosure of such information
✅ Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate
ASSUMPTION: This role requires strong leadership skills, with the ability to work independently and manage a team. It also requires a strategic mindset to develop and execute marketing strategies that drive results.
Education: A Bachelor’s Degree from an accredited college/university, or equivalent (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Experience: 5-10 years of experience in marketing, admissions, or business development, with a focus on healthcare or senior care.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in healthcare marketing, admissions, or business development, along with proven leadership experience, will be best suited for this role.
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Marketing in healthcare with 5-10 years of experience in Mount Pleasant, SC)
Benefits:
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for evening and weekend events as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing in healthcare with 5-10 years of experience in Mount Pleasant, SC. The actual salary may vary based on the candidate's experience and qualifications.
Industry: PACS is a leading provider of IT services and IT consulting, with a focus on healthcare technology solutions.
Company Size: PACS has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and advancement.
Founded: PACS was founded in 2000, with a strong commitment to innovation and customer satisfaction.
Company Description:
Company Specialties:
Company Website: http://pacs.co.in
ASSUMPTION: PACS is a well-established company with a strong commitment to its employees and the communities it serves. The company's size and focus on healthcare technology solutions provide a unique opportunity for growth and advancement in the marketing field.
Career Level: This role is a mid-level management position, with the opportunity for growth and advancement within the company.
Reporting Structure: The Director of Marketing will report directly to the Administrator of Cooper River Post Acute and will oversee a team of marketing and public relations professionals.
Work Arrangement: This is an on-site position, with the opportunity for flexible work arrangements, such as telecommuting, on an as-needed basis.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential for advancement and expansion of responsibilities within the company.
Office Type: Cooper River Post Acute is a 176-bed skilled nursing facility located in Mount Pleasant, SC.
Office Location(s): 1234 Cooper River Road, Mount Pleasant, SC 29464
Geographic Context:
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for evening and weekend events as needed)
ASSUMPTION: The work environment at Cooper River Post Acute is collaborative and supportive, with a strong focus on teamwork and customer service. The facility's location in Mount Pleasant, SC, provides a pleasant and enjoyable work environment, with easy access to the area's many attractions and amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Healthcare Marketing, Admissions, Business Development, Relationship Building, Strategic Thinking, Leadership, Compassionate Care, Digital Marketing, Social Media, Advertising, Public Relations, Customer Satisfaction, Communication, Team Management, Community Engagement, Crisis Management, Marketing Strategy, Marketing Plan, Marketing Campaign, Marketing Metrics, Marketing Analytics, Marketing Research, Marketing Data, Marketing Insights, Marketing Performance, Marketing Results, Marketing Success
ASSUMPTION: The application process for this role is competitive, with a strong focus on marketing and public relations experience and expertise. Applicants should be prepared to demonstrate their strategic thinking and planning abilities, as well as their leadership and team management skills.
ASSUMPTION: Candidates should have proficiency in Microsoft Suite products and be familiar with CRM software and marketing automation tools. Experience with graphic design tools and social media management tools is a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be a strong cultural fit for PACS, with a commitment to compassionate care and customer service, as well as a collaborative and adaptable work style. They should also be results-driven and focused on continuous improvement, with a strong commitment to exceptional customer service.
ASSUMPTION: The challenges associated with this role are significant, but the rewards are equally substantial. Applicants should be prepared to develop and execute marketing strategies that drive results in a competitive market, with a strong focus on relationship-building and a deep understanding of the senior care market.
ASSUMPTION: This role is unique in its focus on the senior care market and the unique challenges and opportunities it presents. Applicants should have a strong understanding of the senior care market and be prepared to develop and execute marketing strategies that drive results in a competitive market.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, with a focus on marketing strategy, relationship-building, and digital marketing expertise.
ASSUMPTION: These key questions are designed to help applicants better understand the role and the company, with a focus on marketing strategy, relationship-building, and performance metrics.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.