Director of Marketing - Healthcare IT

📌 Core Information

🔹 Job Title: Director of Marketing - Healthcare IT

🔹 Company: SpectraMedix

🔹 Location: East Windsor, New Jersey, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach.
• Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels.
• Overseeing digital marketing initiatives including SEO, SEM, and other digital channels to maximize online presence and engagement.
• Creating and managing high-quality content that showcases SpectraMedix's expertise in healthcare analytics and value-based care.
• Collaborating with the sales team to develop tools and resources that support joint sales-marketing processes and enhance marketing effectiveness.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare IT industry to drive marketing initiatives that support business growth and enhance SpectraMedix's market position.

📋 Key Responsibilities

✅ Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach. Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence. Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals. Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI.

✅ Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels. Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.

✅ Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels to maximize online presence and engagement. Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.

✅ Content Development: Create and manage high-quality content that showcases SpectraMedix's expertise in healthcare analytics and value-based care. Develop case studies, white papers, webinars, and other thought leadership materials. Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.

✅ Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and product development.

✅ Sales Enablement: Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes. Provide training and guidance to ensure consistent messaging and effective use of marketing materials.

✅ Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events. Coordinate with partners and stakeholders to maximize event impact.

✅ Partnership and Collaboration: Build and maintain relationships with industry partners, media, and other external stakeholders. Form partnerships with industry associations and other technology providers to expand reach and credibility.

✅ Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools. Adjust strategies based on data insights to improve lead generation and conversion rates.

✅ Customer Success: Highlight successful client achievements and develop content showcasing these achievements.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision-making to drive marketing success and support business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Experience: Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.

Required Skills:

• Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results.
• Strong understanding of value-based care and healthcare analytics.
• Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance.
• Experience managing budgets and leading a team of marketing professionals.

Preferred Skills:

• Expertise in healthcare analytics, value-based care, and population health management.
• Knowledge of regulatory and compliance requirements in the healthcare industry.
• Experience in market research and competitive analysis.

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in healthcare IT marketing and a deep understanding of value-based care are likely to be the most successful.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director of Marketing role in the healthcare IT sector, with 10+ years of experience, the estimated salary range is $140,000 - $180,000 per year. This range may vary depending on the candidate's experience, skills, and the company's performance.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required to support events or projects.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's performance. Benefits are subject to change and may be adjusted based on the company's policies and the employee's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: SpectraMedix operates in the Software Development industry, focusing on population health management, value-based payment, and value-based care solutions for healthcare organizations.

Company Size: SpectraMedix has 51-200 employees, which means it is a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and opportunities of a larger organization.

Founded: SpectraMedix was founded in 2009, making it a well-established player in the healthcare IT industry with a proven track record of success.

Company Description:

• SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care.
• The company helps clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency through real-time analytics and data-driven decision-making.
• SpectraMedix prides itself on its collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics.

Company Specialties:

• Population Health Management
• Value Based Payment
• Value-Based Care
• Healthcare information management
• Health Plans
• Quality Improvement
• Financial Analytics
• Value-Based Contracting
• Health Systems
• CMS
• Social Determinants of Health
• Clinical Quality Improvement
• and Medicaid Reform

Company Website: https://www.SpectraMedix.com

ASSUMPTION: SpectraMedix's focus on data-driven decision-making and real-time analytics creates an environment where candidates with strong analytical skills and a passion for data will thrive.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of strategic thinking, leadership, and expertise in healthcare IT marketing.

Reporting Structure: The Director of Marketing will report directly to the CEO and work closely with other executive leaders to align marketing strategies with business objectives.

Work Arrangement: This is an on-site position, requiring the candidate to work from SpectraMedix's headquarters in East Windsor, New Jersey. However, there may be opportunities for remote work or flexible scheduling, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As a senior-level position, this role offers opportunities for career advancement within the marketing department or other areas of the organization as SpectraMedix continues to grow and expand.
• The company's focus on innovation and data-driven decision-making creates an environment where candidates can develop new skills and take on additional responsibilities.
• SpectraMedix's commitment to professional development provides opportunities for employees to attend industry conferences, workshops, and training programs to enhance their skills and knowledge.

ASSUMPTION: Given SpectraMedix's focus on growth and innovation, candidates who are eager to take on new challenges and contribute to the company's success are likely to find ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: SpectraMedix's headquarters is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-concept workspaces, meeting rooms, and breakout areas for employees to relax and recharge.

Office Location(s): 50 Millstone Road, Building 400, Suite 110, East Windsor, NJ 08520, US

Geographic Context:

• East Windsor, New Jersey, is located in Mercer County, approximately 30 miles northeast of Philadelphia, Pennsylvania, and 50 miles southwest of New York City.
• The area offers a mix of urban and suburban living, with easy access to major highways, public transportation, and cultural attractions.
• East Windsor is home to a diverse population and a strong sense of community, with numerous parks, restaurants, and recreational facilities.

Work Schedule: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required to support events or projects.

ASSUMPTION: SpectraMedix's modern, collaborative work environment and convenient location in East Windsor, New Jersey, create an ideal setting for candidates who value a professional yet casual work environment and easy access to urban and suburban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screening with the HR department
• In-depth phone or video interview with the hiring manager
• On-site or virtual interview with executive leadership
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Brand management and development
• Digital marketing expertise
• Content creation and management
• Leadership and team management skills
• Industry knowledge and market research

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the healthcare IT industry, and your understanding of value-based care.
• Be prepared to discuss your experience with account-based marketing strategies and your ability to drive measurable results.
• Demonstrate your proficiency in digital marketing tools and platforms, and be ready to share examples of your work.
• Showcase your analytical mindset and ability to leverage data to drive decision-making and optimize marketing performance.

ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, SEO, SEM, Content Development, Market Research, Sales Enablement, Event Management, Partnership Development, Performance Analytics, Customer Success, Budget Management, Healthcare IT, Value-Based Care, Healthcare Analytics

ASSUMPTION: Given the specific requirements of this role, candidates with a strong background in healthcare IT marketing and a deep understanding of value-based care are likely to be the most successful in the interview process.

🛠️ Tools & Technologies

• Google Analytics
• SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
• CRM systems (e.g., Salesforce, HubSpot, Marketo)
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Candidates with experience using these tools and technologies are likely to be the most successful in this role, as they will be able to hit the ground running and contribute to SpectraMedix's marketing efforts more quickly.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Collaboration and innovation
• Customer focus
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven and analytical mindset
• Results-oriented and goal-focused
• Strong leadership and communication skills

Self-Assessment Questions:

• How do you align marketing strategies with business objectives and growth opportunities?
• Can you provide an example of a successful account-based marketing campaign you've developed and executed?
• How do you stay up-to-date with industry trends and best practices in digital marketing?
• How do you measure and optimize the performance of marketing campaigns using analytics tools?
• How do you collaborate with cross-functional teams to develop and implement marketing strategies that drive business growth?

ASSUMPTION: Candidates who are a strong cultural fit for SpectraMedix will demonstrate a passion for data-driven decision-making, collaboration, and continuous learning and improvement. They will also be able to articulate how their work style and values align with the company's mission and culture.

⚠️ Potential Challenges

• Managing a marketing budget and demonstrating ROI for marketing initiatives
• Keeping up with the fast-paced and dynamic nature of the healthcare IT industry
• Balancing the demands of multiple stakeholders, including executive leadership, sales teams, and external partners
• Navigating the complexities of the healthcare industry, including regulatory requirements and compliance issues

ASSUMPTION: Candidates who are aware of these potential challenges and have a plan for addressing them are likely to be more successful in this role, as they will be better equipped to navigate the complexities of the healthcare IT industry and SpectraMedix's unique work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles in the healthcare IT industry, this position requires a deeper understanding of value-based care and healthcare analytics, as well as more experience in a leadership role.
• SpectraMedix's focus on data-driven decision-making and real-time analytics creates an environment where candidates with strong analytical skills and a passion for data will thrive.
• Career advancement opportunities may be more limited in this role compared to larger organizations, but SpectraMedix's commitment to professional development provides opportunities for employees to enhance their skills and knowledge.

ASSUMPTION: Candidates who are aware of the unique requirements and opportunities of this role are likely to be more successful in the application process and in their long-term career development.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach
• Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels
• Overseeing digital marketing initiatives including SEO, SEM, and other digital channels to maximize online presence and engagement

ASSUMPTION: Candidates who can provide specific examples of their experience with these types of projects are likely to be more successful in the interview process, as they will be able to demonstrate their ability to drive marketing success and support business growth.

❓ Key Questions to Ask During Interview

• How does SpectraMedix measure the success of its marketing initiatives, and how can I contribute to improving marketing performance?
• What are the key priorities for the first 90 days in this role, and how can I ensure a smooth transition into the team?
• How does SpectraMedix support the professional development and career advancement of its marketing team members?
• What are the key challenges facing the healthcare IT industry, and how can I contribute to SpectraMedix's continued success in this dynamic and competitive landscape?
• How does SpectraMedix foster a culture of collaboration and innovation, and how can I contribute to this environment as a new team member?

ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process are likely to make a strong impression on hiring managers and demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the healthcare IT industry, and your understanding of value-based care.
• Prepare examples of your work, including marketing campaigns, content, and other relevant materials, to showcase your skills and accomplishments.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.