📌 Core Information
🔹 Job Title: Director of Marketing - Healthcare IT & Value-Based Care
🔹 Company: SpectraMedix
🔹 Location: East Windsor, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive marketing plan focused on lead generation and brand awareness in the healthcare IT sector
- Collaborating with executive leaders to align marketing strategies with growth and organizational strategies and goals
- Managing the marketing budget and implementing marketing efficacy metrics and ROI
- Strengthening and managing the SpectraMedix brand to ensure consistency and visibility across all channels
- Overseeing digital marketing initiatives, content development, market research, sales enablement, event management, and partnership building
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare IT and value-based care landscape to drive marketing efforts effectively.
📋 Key Responsibilities
✅ Strategic Planning and Execution: Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach. Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence. Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals. Define and manage marketing budget and implement and manage marketing efficacy metrics and ROI.
✅ Brand Management: Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels. Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.
✅ Digital Marketing: Lead digital marketing initiatives including SEO, SEM, and other digital channels. Utilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.
✅ Content Development: Create and manage high-quality content that showcases our expertise in healthcare analytics and value-based care. Develop case studies, white papers, webinars, and other thought leadership materials. Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.
✅ Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and product development.
✅ Sales Enablement: Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes. Provide training and guidance to ensure consistent messaging and effective use of marketing materials.
✅ Event Management: Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events. Coordinate with partners and stakeholders to maximize event impact.
✅ Partnership and Collaboration: Build and maintain relationships with industry partners, media, and other external stakeholders. Form partnerships with industry associations and other technology providers to expand reach and credibility.
✅ Performance Analytics: Continuously monitor and analyze the performance of marketing campaigns using analytics tools. Adjust strategies based on data insights to improve lead generation and conversion rates.
✅ Customer Success: Highlight successful client achievements and develop content showcasing these achievements.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to drive marketing success in a dynamic healthcare IT environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Experience: Minimum of 10 years of marketing experience, with at least 3 years in a leadership role within the healthcare or technology sectors.
Required Skills:
- Proven track record of developing and implementing successful account-based marketing strategies with demonstrable results
- Strong understanding of value-based care and healthcare analytics
- Proficient in digital marketing tools and platforms, including Google Analytics, SEO/SEM, CRM systems, and marketing automation tools
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
- Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing performance
- Experience managing budgets and leading a team of marketing professionals
Preferred Skills:
- Expertise in healthcare analytics, value-based care, and population health management
- Knowledge of regulatory and compliance requirements in the healthcare industry
- Experience in market research and competitive analysis
ASSUMPTION: Given the specialized nature of this role, candidates with a strong background in healthcare IT and value-based care marketing are highly preferred.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $150,000 - $180,000 per year. This estimate is subject to change based on the company's final decision.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required to support events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final salary offer may vary based on the company's assessment of the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: SpectraMedix operates in the Software Development industry, focusing on population health management, value-based payment, and value-based care. The company specializes in providing healthcare organizations with actionable insights to drive value-based care, improve patient outcomes, and enhance operational efficiency.
Company Size: SpectraMedix is a mid-sized company with 51-200 employees. This size allows for a more agile and collaborative work environment, where employees can have a significant impact on the company's growth and success.
Founded: SpectraMedix was founded in 2009 and has since grown to become a leading provider of healthcare analytics solutions. The company has experienced steady growth and has established itself as a trusted partner for healthcare organizations seeking to improve their performance in value-based care programs.
Company Description:
- SpectraMedix leverages cutting-edge analytics and technology to provide healthcare organizations with actionable insights that drive value-based care
- The company's solutions help clients achieve their goals of improving patient outcomes, reducing costs, and enhancing operational efficiency
- SpectraMedix prides itself on its collaborative, innovative environment that thrives on data-driven decision-making and real-time analytics
Company Specialties:
- Population Health Management
- Value-Based Payment
- Value-Based Care
- Healthcare Information Management
- Health Plans
- Quality Improvement
- Financial Analytics
- Value-Based Contracting
- Health Systems
- CMS
- Social Determinants of Health
- Clinical Quality Improvement
- Medicaid Reform
Company Website: https://www.SpectraMedix.com
ASSUMPTION: SpectraMedix's focus on value-based care and population health management positions it as a key player in the evolving healthcare landscape, making it an attractive employer for marketing professionals seeking to make an impact in the industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of experience and expertise in marketing, with a focus on healthcare IT and value-based care.
Reporting Structure: The Director of Marketing will report directly to the Chief Executive Officer (CEO) and will be responsible for leading the marketing team and collaborating with other departments to achieve business objectives.
Work Arrangement: This is an on-site position, requiring the incumbent to work from SpectraMedix's headquarters in East Windsor, New Jersey. However, the company may consider flexible work arrangements for the right candidate.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or the organization as a whole
- The company's growth and expansion may present new opportunities for the Director of Marketing to take on additional responsibilities or lead new initiatives
- SpectraMedix's commitment to professional development provides employees with opportunities to grow their skills and advance their careers
ASSUMPTION: Given the company's growth trajectory and commitment to employee development, this role presents an excellent opportunity for a marketing professional to grow both personally and professionally.
🌍 Location & Work Environment
Office Type: SpectraMedix's headquarters is a modern, collaborative workspace designed to foster innovation and productivity. The office features open-concept workspaces, meeting rooms, and breakout areas for employees to use as needed.
Office Location(s):
- 50 Millstone Road, Building 400, Suite 110, East Windsor, NJ 08520, US
- Plot no 149 Sector 44, 2nd Floor, Gurgaion, Haryana 122003, IN
- 1-11-250/2/2, Gurmurthy Colony Road, Begumpet, Hyderabad, Telangana 500016, IN
Geographic Context:
- East Windsor, New Jersey, is a suburban community located approximately 45 minutes from New York City, offering a mix of urban and rural amenities
- The area is home to a diverse range of industries, including healthcare, technology, and finance, providing ample networking and professional development opportunities
- New Jersey's strategic location on the East Coast makes it an ideal base for a healthcare IT company serving clients across the United States
Work Schedule: The standard work schedule for this position is Monday through Friday, 9:00 AM to 5:00 PM. However, the nature of the role may require occasional evening or weekend work to support events or campaigns.
ASSUMPTION: SpectraMedix's modern, collaborative work environment and convenient location make it an attractive place to work for marketing professionals seeking a dynamic and engaging workplace.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department to assess qualifications and cultural fit
- In-depth behavioral interview with the hiring manager to discuss experience, skills, and career goals
- Final interview with key stakeholders, including the CEO, to assess the candidate's strategic thinking and leadership potential
- Background check and reference check for the final candidate
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and positioning
- Digital marketing and content development
- Leadership and team management
- Budget management and ROI optimization
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on healthcare IT and value-based care marketing
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result)
- Research SpectraMedix's company culture and values to demonstrate your fit with the organization and alignment with its mission
ATS Keywords: Marketing Strategy, Healthcare IT, Value-Based Care, Digital Marketing, Brand Management, Leadership, Team Management, Budget Management, ROI Optimization, Industry Trends
ASSUMPTION: SpectraMedix's interview process is designed to assess candidates' strategic thinking, leadership potential, and cultural fit, with a focus on their ability to drive marketing success in the healthcare IT and value-based care landscape.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Eventbrite, Cvent)
ASSUMPTION: The specific tools and technologies required for this role may vary based on SpectraMedix's current tech stack and the candidate's expertise and recommendations.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SpectraMedix values creativity, continuous learning, and a commitment to staying at the forefront of healthcare analytics and technology
- Collaboration: The company fosters a collaborative work environment that encourages teamwork, open communication, and shared success
- Integrity: SpectraMedix is committed to maintaining the highest ethical standards in all aspects of its business operations
- Excellence: The company strives for excellence in all that it does, from the quality of its products and services to the caliber of its employees
- Customer Focus: SpectraMedix is dedicated to understanding and meeting the unique needs of its clients, ensuring their success in value-based care initiatives
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making and optimize performance
- Collaborative and team-oriented, with a commitment to supporting the success of colleagues and the organization as a whole
- Adaptable and flexible, with a willingness to take on new challenges and pivot as needed to achieve business objectives
Self-Assessment Questions:
- How do your personal values align with SpectraMedix's company values, and how do you exemplify these values in your professional life?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this challenge, and what was the outcome?
- Can you provide an example of a time when you used data to inform a strategic decision or improve a process? What was the result?
ASSUMPTION: SpectraMedix's company culture is characterized by innovation, collaboration, and a strong commitment to excellence. Candidates who share these values and demonstrate a strong work ethic, analytical mindset, and adaptability are likely to thrive in this environment.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require candidates to manage multiple priorities and tight deadlines
- The competitive landscape of the healthcare IT and value-based care market may present challenges in differentiating SpectraMedix's offerings and achieving market penetration
- The need to balance strategic planning and execution may require candidates to wear multiple hats and adapt their approach based on changing priorities
- The on-site work arrangement may present challenges for candidates who prefer a more flexible or remote work environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for candidates to demonstrate their resilience, adaptability, and strategic thinking in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of healthcare IT and value-based care, as well as a strong background in digital marketing and content development
- In comparison to other marketing roles in the healthcare industry, this position offers a unique opportunity to drive marketing success in a specialized and high-growth market segment
- Career progression in this role may lead to opportunities in healthcare IT, value-based care, or marketing leadership, depending on the candidate's interests and skills
ASSUMPTION: Given the specialized nature of this role and the unique demands of the healthcare IT and value-based care market, candidates with relevant experience and expertise are likely to find this position particularly appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to support the launch of a new value-based care product or service, including market research, competitive analysis, and targeted campaigns
- Creating and managing a content marketing strategy that showcases SpectraMedix's expertise in healthcare analytics and value-based care, with a focus on thought leadership and educational resources
- Collaborating with the sales team to develop and implement a successful account-based marketing strategy, targeting key health plan and health system accounts to expand brand awareness and market presence
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Director of Marketing role at SpectraMedix, requiring candidates to leverage their marketing expertise and industry knowledge to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the value-based care market, and how this role contributes to that vision?
- How does SpectraMedix support the professional development and career growth of its marketing team members?
- What is the company's approach to fostering a collaborative and inclusive work environment, and how does this role contribute to that culture?
- How does SpectraMedix measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for the Director of Marketing to innovate and drive change within the company's marketing strategies and tactics?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in SpectraMedix's long-term success, commitment to professional development, and understanding of the role's strategic importance within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on healthcare IT and value-based care marketing
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result)
- Research SpectraMedix's company culture and values to demonstrate your fit with the organization and alignment with its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
