📌 Core Information
🔹 Job Title: Director of Marketing - Hybrid role!
🔹 Company: Unitek Learning
🔹 Location: Tempe, Arizona, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Tempe, AZ) Tuesday-Thursday, one day remote
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing initiatives across multiple colleges
- Overseeing lead generation and branding efforts to drive student growth and retention
- Managing internal teams and external resources to execute projects
- Collaborating with senior leadership and cross-functional teams to align marketing strategies with business goals
- Analyzing performance and reporting on marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience managing marketing budgets and teams.
📋 Key Responsibilities
✅ Work closely with senior leadership to align marketing strategies with business goals and objectives
✅ Manage lead generation goals and budgets to achieve new student start goals by campus and program
✅ Oversee paid media agencies to execute marketing campaigns and achieve goals
✅ Act as primary liaison to campuses for marketing-related projects and ensure brand consistency
✅ Collaborate with organic social media team to grow content pipeline and follower growth
✅ Manage external website and development agency for design and content requests
✅ Work with various internal stakeholders to communicate updates and support collateral needs
✅ Coordinate photo and video shoots and post-production updates
✅ Develop student lifecycle communication strategy and execution through email and SMS
✅ Conduct market research, evaluate competitors, and identify trends to maximize marketing effectiveness
✅ Analyze day-to-day reporting, complete month-end reporting, and maintain budgets
✅ Perform miscellaneous job-related duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing (preferred)
Experience: 8+ years of marketing experience
Required Skills:
- Proven experience managing and optimizing growth marketing budgets
- Strong analytical approach to customer acquisition and retention
- Ability to lead groups and make decisive decisions
- Highly organized with excellent analytical and project management skills
- Deep understanding of performance marketing channels (paid social, SEO/SEM, affiliate, OTT, etc.)
- Innovative and creative mindset to attract customers and succeed over competition
- Experience with marketing automation and CRM tools
- Excellent communication skills, both written and oral
- Expert knowledge of Microsoft suite of products
Preferred Skills:
- Experience in higher education or related industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in higher education marketing or a related industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 per year (AI-estimated based on job title, experience level, and location)
Benefits:
- Medical, Dental, and Vision insurance starting the 1st of the month following 30 days of employment
- 2 weeks' starting vacation per year, increasing based on years of service
- 12 paid holidays and 2 floating holidays
- 401K with a company match
- Company-paid life insurance at 1x annual salary
- Leadership development and training for career advancement
- Tuition assistance and forgiveness for you and your family up to 100%, depending on the program
Working Hours: Approximately 40 hours per week, with a hybrid work arrangement (on-site Tuesday-Thursday, one day remote)
ASSUMPTION: The salary range provided is an AI-estimated range based on the job title, experience level, and location. Actual starting base pay may vary based on factors such as education, experience, skills, location, and budget.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees
Founded: 1979
Company Description:
- Unitek Learning is a leading healthcare education organization that helps thousands of students launch and accelerate their careers every year.
- The company offers a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.
Company Specialties:
- Nursing School
- BSN
- Medical Assistant
- RN
- Practical Nursing
- Medical Office Administration
- Surgical Technology
- Physical Therapy Assistant
- MS Healthcare Administration
- Dental Assistant
Company Website: http://www.brooklinecollege.edu
ASSUMPTION: Unitek Learning operates as a family of schools, offering various healthcare education programs and services.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to senior leadership, with cross-functional collaboration across multiple departments
Work Arrangement: Hybrid role with on-site work required Tuesday-Thursday and one day remote
Growth Opportunities:
- Potential to advance within the marketing department or take on leadership roles within the organization
- Opportunity to gain experience in higher education marketing and contribute to the growth of multiple colleges
- Access to professional development and leadership training
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote work)
Office Location(s): Tempe, Arizona
Geographic Context:
- Tempe, Arizona, is a vibrant city located in the Phoenix metropolitan area, offering a mix of urban and suburban living.
- The city is home to Arizona State University and offers numerous cultural attractions, restaurants, and outdoor recreation opportunities.
- The Tempe office is conveniently located near major highways and public transportation options.
Work Schedule: Approximately 40 hours per week, with a flexible work arrangement allowing for remote work one day per week
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Budget management and analysis
- Leadership and team management skills
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, budget management skills, and leadership accomplishments.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
- Research Unitek Learning and the higher education industry to demonstrate your understanding of the role and the company's mission.
ATS Keywords: Marketing strategy, budget management, lead generation, branding, cross-functional collaboration, higher education, performance marketing, marketing automation, CRM
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Performance marketing channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- SEO and content management tools (e.g., SEMrush, Ahrefs, WordPress)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific marketing automation and CRM platforms used by Unitek Learning.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and ethical behavior
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and responsive to change
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment, and are you comfortable working with cross-functional teams?
- Are you data-driven and analytical, with a strong ability to translate data into actionable insights?
- Do you have a proven track record of developing and executing successful marketing strategies?
- Are you adaptable and responsive to change, with a growth mindset and a commitment to continuous learning?
ASSUMPTION: Unitek Learning values candidates who are data-driven, collaborative, and adaptable, with a strong commitment to student success and a growth mindset.
⚠️ Potential Challenges
- Managing multiple marketing projects and deadlines simultaneously
- Balancing on-site and remote work responsibilities effectively
- Adapting to a dynamic and evolving higher education landscape
- Collaborating with various internal stakeholders and external agencies to ensure brand consistency and project execution
ASSUMPTION: The hybrid work arrangement and the need to collaborate with multiple stakeholders may present unique challenges for this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on lead generation and student growth within the higher education sector.
- Compared to other marketing roles, this position offers unique opportunities to work across multiple colleges and contribute to the growth and success of an entire organization.
- Career progression in this role may include advancing within the marketing department or taking on leadership roles within the organization.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on student growth and success within the higher education sector.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive student enrollment across multiple colleges
- Managing and optimizing marketing budgets to maximize ROI and achieve student growth targets
- Collaborating with cross-functional teams to create and execute marketing campaigns that align with business goals and objectives
- Conducting market research and analyzing competitor data to inform marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the marketing responsibilities for this role.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does Unitek Learning support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Unitek Learning approach collaboration and communication across its various colleges and departments?
- What are the most significant challenges facing the higher education sector, and how does Unitek Learning plan to address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the higher education landscape in which Unitek Learning operates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, budget management skills, and leadership accomplishments.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
- Research Unitek Learning and the higher education industry to demonstrate your understanding of the role and the company's mission.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
