📌 Core Information
🔹 Job Title: Director of Marketing - In House
🔹 Company: Travel + Leisure Co.
🔹 Location: Panama City Beach area, Florida
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and directing multiple In House marketing teams
- Maintaining acceptable conversion rates and excellent owner experience
- Coordinating with various departments and providing timely reports
- Recruiting, training, and developing employees
- Providing exceptional customer service and resolving owner issues
ASSUMPTION: This role requires strong leadership, communication, and problem-solving skills to manage teams and maintain high performance standards.
📋 Key Responsibilities
✅ Lead concierge staff and management: interview, hire, train, assign work, conduct performance reviews, motivate, reward, and provide disciplinary action when necessary
✅ Resolve issues pertaining to tour statuses, bookings, coding, and more
✅ Run daily reports, including Daily Arrival Report, Daily In-House Report, and Five-year owner arrival report
✅ Prepare daily and weekly status reports, including show factors and conversion rates
✅ Compile data on each Marketing Coordinator and/or Manager's performance
✅ Coordinate and partner with In-House and Front Line leadership regarding tour seats available and potential tour flow
✅ Ensure pertinent information related to Marketing/Concierge is properly and timely disseminated
✅ Coordinate with sales regarding new/changes in marketing programs (booking/gifting policies)
✅ Perform other related functions not listed
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day operations to ensure smooth marketing processes and high owner satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration or equivalent experience
Experience: A minimum of 2 years of management experience in marketing, with at least 2-3 years of Wyndham Marketing experience preferred
Required Skills:
- Excellent verbal and written communication skills
- Ability to effectively coach, counsel, and motivate direct reports
- Ability to provide exceptional customer service
- Ability to efficiently multi-task
- Ability to negotiate effectively
- Working knowledge of marketing databases
- Ability to recruit, train, and develop employees
- Ability to lead by example
- Detail-oriented and accurate
- Ability to carry out responsibilities in accordance with the organization's policies and applicable laws
- Demonstrated problem-solving ability
Preferred Skills:
- Experience in the hospitality industry
- Familiarity with vacation ownership and travel membership models
ASSUMPTION: While not explicitly stated, experience in the hospitality industry and familiarity with vacation ownership models would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Marketing role in the hospitality sector with 2-5 years of experience)
Benefits:
- Medical
- Dental
- Vision
- Flexible spending accounts
- Life and accident coverage
- Disability
- Paid time off, parental leave, and holidays (subject to position and tenure)
- Wish day paid time to volunteer at an approved organization of your choice
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in the hospitality sector with 2-5 years of experience. Actual salary may vary based on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1980 (as Wyndham Worldwide, Travel + Leisure Co. was spun off in 2021)
Company Description:
- Travel + Leisure Co. is the world's leading vacation ownership and membership travel company
- Offers more than six million vacations to travelers every year
- Provides quality, flexibility, and value to more than 800,000 timeshare owners
- Through its Travel and Membership business line, the company unlocks even more travel inspiration and opportunities
Company Specialties:
- Vacation ownership
- Membership travel
- Timeshare exchange
- Subscription travel club
Company Website: www.travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry, with a strong focus on vacation ownership and membership travel.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees multiple In House marketing teams
Work Arrangement: On-site, with the possibility of occasional remote work for certain tasks
Growth Opportunities:
- Potential advancement to a Vice President or higher-level marketing role
- Expanding skills and knowledge in the hospitality and vacation ownership industries
- Gaining experience in team leadership and management
ASSUMPTION: This role offers opportunities for professional growth, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Panama City Beach area, Florida
Geographic Context:
- Panama City Beach is a popular tourist destination in the Florida Panhandle
- The area offers a mix of beach life, outdoor activities, and cultural attractions
- It is home to several vacation resorts and attractions, making it an ideal location for a vacation ownership company
Work Schedule: Full-time, with flexibility to work additional hours as needed to meet business demands
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering exceptional customer experiences and maintaining high performance standards.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Leadership and management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Industry knowledge and marketing expertise
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and the company
- Prepare examples of your problem-solving skills and leadership abilities for the interview
- Research the company and its competitors to showcase your industry knowledge
ATS Keywords: Marketing, Director, Leadership, Management, Hospitality, Vacation Ownership, Customer Service, Team Building, Problem Solving, Reporting, Data Analysis
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their resume, cover letter, and interviews.
🛠️ Tools & Technologies
- Marketing databases (e.g., Salesforce, Marketo)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with marketing databases, Microsoft Office Suite, and project management tools is essential for this role. Experience with CRM software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Put the world on vacation
- Deliver exceptional experiences
- Act with integrity and respect
- Collaborate and win together
- Innovate and adapt
Work Style:
- Fast-paced and dynamic
- Focused on delivering results and maintaining high performance standards
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to maintain a high level of professionalism when dealing with upset owners or challenging situations?
- Do you have strong leadership and management skills, with the ability to coach, counsel, and motivate direct reports?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Travel + Leisure Co.
⚠️ Potential Challenges
- Managing multiple teams and maintaining high performance standards
- Resolving complex owner issues and maintaining a positive owner experience
- Adapting to a fast-paced and dynamic work environment
- Meeting corporate deadlines and reporting requirements
ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and problem-solving skills to overcome.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position requires more focus on team management and customer service
- In the vacation ownership industry, this role is unique due to its focus on In House marketing and owner experience
- Career progression may involve moving into a Vice President role or exploring other marketing opportunities within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the hospitality industry.
📝 Sample Projects
- Developing and implementing a new marketing campaign to increase owner engagement and satisfaction
- Analyzing marketing data to identify trends and opportunities for improvement
- Collaborating with sales and other departments to streamline marketing processes and improve efficiency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to day-to-day operations.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as sales and owner services?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and adaptation in the face of industry changes and trends?
ASSUMPTION: These questions help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter demonstrating your understanding of the role and the company
- Prepare examples of your problem-solving skills and leadership abilities for the interview
- Research the company and its competitors to showcase your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
