Director of Marketing, Live Entertainment

📌 Core Information

🔹 Job Title: Director of Marketing, Live Entertainment

🔹 Company: Bon Secours Wellness Arena

🔹 Location: Greenville, South Carolina, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies to drive event attendance and enhance brand visibility.
• Leading a team to create innovative promotional programs, manage sponsorships, and maximize ROI.
• Conducting market research to identify trends and opportunities, and using data to inform marketing strategies.
• Serving as the primary spokesperson and liaison with media, representing the venue’s brand and values effectively.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the live entertainment industry to drive results and maximize event attendance.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies that align with the organization’s mission and goals, focusing on audience engagement and ticket revenue.

✅ Enhance existing promotional initiatives and design innovative programs to maximize ROI, including partnerships, sponsorships, and new media opportunities.

✅ Lead market research initiatives to identify opportunities, trends, and benchmarks that inform marketing strategy.

✅ Oversee the marketing budget, ensuring a strategic allocation of resources across various campaigns and initiatives.

✅ Work closely with senior leadership and other departments to align marketing efforts with overall organizational goals and ensure cohesive messaging.

✅ Manage brand positioning to ensure consistency across all platforms and touchpoints, enhancing the overall public perception of the arena.

✅ Guide the development of promotional content, ensuring that it reflects the arena’s mission and reaches target demographics effectively.

✅ Analyze customer experience metrics to identify improvement opportunities and drive repeat attendance.

✅ Negotiate and manage media, promotional, and sponsorship deals to enhance event exposure and maximize value.

✅ Build and maintain relationships with local and national media channels, influencers, and community leaders to generate positive coverage and engagement.

✅ Oversee digital marketing initiatives, including social media, email marketing, and search engine marketing, to maximize online presence and engagement.

✅ Lead, mentor, and develop the marketing team to foster a culture of creativity, accountability, and high performance.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive results and maximize event attendance. The ideal candidate will have a proven track record in marketing within the live entertainment industry and experience leading a team.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, public relations or closely related field of study; or equivalent additional work experience.

Experience: Minimum of 5 years of experience in marketing within the live entertainment or sports industry, including demonstrated success in senior management roles.

Required Skills:

• In-depth knowledge of marketing strategies, digital marketing, brand management, and market research.
• Exceptional communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material.
• Strong analytical skills with the ability to interpret data, forecast and identify trends, and drive decisions.
• Exceptional interpersonal skills and ability to work collaboratively with cross-functional work teams and to establish strong relationships with various stakeholders and manage multiple projects simultaneously.
• Proficient in digital marketing tools, CRM software, and Microsoft Office Suite. Experience with Adobe Photoshop, Illustrator, TM1, is preferred.

Preferred Skills:

• Experience with large-scale events in a venue of similar size (15,000 seats).
• Prior experience effectively leading a team to drive results.

ASSUMPTION: This role requires a specific set of skills and experiences, including a deep understanding of the live entertainment industry, strong leadership abilities, and a proven track record in marketing. The ideal candidate will have a bachelor’s degree in a relevant field and at least 5 years of experience in marketing within the live entertainment or sports industry.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Director of Marketing role with 5-10 years of experience in the live entertainment industry in Greenville, SC)

Benefits:

• Health Benefits
• Retirement Plan
• Generous Paid-Time-Off (PTO)

Working Hours: Full-time position with a flexible schedule, including nights, weekends, and holidays as needed to support events.

ASSUMPTION: The salary range for this role is based on industry standards for a Director of Marketing role with 5-10 years of experience in the live entertainment industry in Greenville, SC. The benefits package is competitive and includes health benefits, a retirement plan, and generous paid-time-off.

📌 Applicant Insights

🔍 Company Context

Industry: Live Entertainment

Company Size: Medium (109 employees)

Founded: 2005

Company Description:

• Rapid Images is a media production company that specializes in creating experiences to bring products and customers together.
• The company offers a range of services, including product experiences, retail, omni-channel marketing, 3D images, e-commerce, and 3D products.
• Rapid Images is committed to fostering an inclusive and diverse work environment and encourages applicants from all backgrounds to apply.

Company Specialties:

• Product experiences
• Retail
• Omni-channel marketing
• 3D images
• E-commerce
• 3D products
• Film
• 3D configurators
• Range services
• Digital marketing
• B2C communication
• 24/7
• Creatives
• Technicians
• Customer experience
• Inbound
• Hubspot
• Onecx
• Cgi
• Artists
• And digital design

Company Website: https://www.rapidimages.com

ASSUMPTION: Rapid Images is a well-established media production company with a diverse range of services and a strong commitment to fostering an inclusive work environment.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the senior leadership team at Bon Secours Wellness Arena.

Work Arrangement: On-site, with a flexible schedule that includes nights, weekends, and holidays as needed to support events.

Growth Opportunities:

• Potential to grow into a senior leadership role within the organization.
• Opportunity to gain experience in event management and venue operations.
• Chance to develop and implement innovative marketing strategies that drive results and enhance the venue’s brand.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to grow into a senior leadership role and gain experience in event management and venue operations.

🌍 Location & Work Environment

Office Type: On-site at Bon Secours Wellness Arena in Greenville, SC

Office Location(s): 924 Buncombe Street, Greenville, SC 29601

Geographic Context:

• Greenville is a mid-sized city in upstate South Carolina with a population of approximately 70,000 people.
• The city is known for its vibrant arts and entertainment scene, with a variety of live music, theater, and cultural events throughout the year.
• Greenville has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time position with a flexible schedule, including nights, weekends, and holidays as needed to support events.

ASSUMPTION: The work environment for this role is on-site at Bon Secours Wellness Arena in Greenville, SC, with a flexible schedule that includes nights, weekends, and holidays as needed to support events. The geographic context of Greenville provides a vibrant arts and entertainment scene and a mild climate.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral interview to discuss past experiences and assess problem-solving skills.
• Final interview with senior leadership to discuss long-term goals and fit within the organization.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your past marketing campaigns and their outcomes in detail.
• Demonstrate your understanding of the live entertainment industry and its trends.
• Showcase your ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

ATS Keywords: Marketing strategies, digital marketing, brand management, market research, communication skills, analytical skills, interpersonal skills, team leadership, customer engagement, media relations, sponsorship management, event management, social media, email marketing, CRM software, Adobe Photoshop

ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic thinking, leadership, communication, and industry-specific skills. Applicants should tailor their resume and cover letter to highlight their relevant experience and be prepared to discuss their past marketing campaigns and industry knowledge in detail.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software
• Adobe Photoshop
• Adobe Illustrator
• TM1

ASSUMPTION: The tools and technologies required for this role include Microsoft Office Suite, CRM software, Adobe Photoshop, Adobe Illustrator, and TM1. Proficiency in these tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Creativity mixed with engineering and ongoing innovation
• Learning new things and always giving your best
• An inclusive and diverse work environment

Work Style:

• Collaborative and friendly approach to work
• Open and supportive work environment
• Strong belief that failure is an essential part of the journey to success

Self-Assessment Questions:

• Do you have a proven track record of success in marketing within the live entertainment industry?
• Are you comfortable working in a fast-paced, dynamic environment with a flexible schedule?
• Do you thrive in a collaborative, supportive work environment that encourages learning and innovation?

ASSUMPTION: The cultural fit considerations for this role include a strong commitment to creativity, innovation, and learning, as well as a collaborative and supportive work environment that encourages diversity and inclusion.

⚠️ Potential Challenges

• Managing a tight marketing budget and maximizing ROI for various campaigns and initiatives.
• Working effectively with cross-functional teams and stakeholders to align marketing efforts with overall organizational goals.
• Balancing the demands of event-driven scheduling, including nights, weekends, and holidays.
• Adapting to the unique challenges and opportunities of the live entertainment industry.

ASSUMPTION: The potential challenges for this role include managing a tight marketing budget, working effectively with cross-functional teams, balancing event-driven scheduling, and adapting to the unique challenges and opportunities of the live entertainment industry.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Director role in the live entertainment or sports industry, but with a greater emphasis on strategic leadership and team management.
• Unlike other marketing roles, this position requires a deep understanding of the live entertainment industry and its trends.
• Career progression for this role may include growing into a senior leadership role within the organization or transitioning into a similar role at another venue or entertainment company.

ASSUMPTION: This role is similar to a Marketing Manager or Marketing Director role in the live entertainment or sports industry, but with a greater emphasis on strategic leadership and team management. The career progression for this role may include growing into a senior leadership role within the organization or transitioning into a similar role at another venue or entertainment company.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a major concert event, including partnerships, sponsorships, and promotional initiatives.
• Conducting market research to identify trends and opportunities in the live entertainment industry and using data to inform marketing strategies.
• Managing a team to create innovative promotional content, ensuring that it reflects the venue’s mission and reaches target demographics effectively.

ASSUMPTION: Sample projects for this role may include developing and executing a comprehensive marketing strategy for a major concert event, conducting market research to inform marketing strategies, and managing a team to create innovative promotional content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the live entertainment industry today, and how does this role address them?
• What is the company’s approach to work-life balance, particularly for roles with flexible scheduling requirements?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the team structure and dynamics, priorities and success metrics, professional development opportunities, industry challenges, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research the live entertainment industry and be prepared to discuss its trends and challenges.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.