📌 Core Information
🔹 Job Title: Director Of Marketing/ Manager of Marketing
🔹 Company: MetaOption, LLC
🔹 Location: Jersey City, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of comprehensive marketing strategies
- Leadership of digital marketing campaigns and brand positioning
- Collaboration with cross-functional teams to align marketing efforts with business goals
- Analysis of market trends and customer insights to inform strategy
- Management and mentoring of a high-performing marketing team
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive marketing efforts in a fast-paced tech environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies to support company growth and product adoption
✅ Lead digital marketing campaigns, including SEO, SEM, email, and social media
✅ Oversee brand positioning, messaging, and corporate communications
✅ Collaborate with sales, product, and customer success teams to align marketing efforts
✅ Analyze market trends, customer insights, and competitor activities to inform strategy
✅ Manage and mentor a high-performing marketing team
✅ Plan and manage the marketing budget and ensure ROI on campaigns
✅ Represent the company at industry events, trade shows, and webinars
✅ Drive lead generation and nurture campaigns using CRM and marketing automation tools
✅ Ensure consistent brand messaging across all channels and touchpoints
ASSUMPTION: This role requires a strong understanding of B2B tech marketing, digital marketing, and CRM platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field (MBA preferred)
Experience: 8+ years of experience in marketing, with at least 3 years in a leadership role
Required Skills:
- Proven success in B2B marketing, preferably in ERP or enterprise IT solutions or SaaS solutions
- Strong understanding of digital marketing, analytics, and CRM platforms
- Excellent leadership, communication, and strategic thinking skills
- Experience with tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Ads
- Ability to thrive in a fast-paced, tech-driven environment
Preferred Skills:
- Experience with Microsoft Dynamics 365, Dynamics NAV, or other relevant ERP systems
- Fluency in additional languages (e.g., Spanish, French, German)
ASSUMPTION: Candidates with experience in the ERP or enterprise software space will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Marketing in the IT Services sector with 8+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
Working Hours: Full-time, 40 hours per week (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MetaOption is a technology services firm specializing in business applications and cloud solutions, operating in the competitive IT Services and IT Consulting sector.
Company Size: MetaOption has 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact.
Founded: MetaOption was founded in 2005 and has since grown to become a Microsoft Gold Certified Partner and trusted adviser in the industry.
Company Description:
- MetaOption specializes in Microsoft Dynamics 365, Dynamics NAV, and other business applications
- The company offers services such as implementation, customization, support, and integration for mid-market and enterprise customers
- MetaOption also provides industry-specific solutions and strategic consulting services
Company Specialties:
- Microsoft Dynamics 365 Business Central
- Microsoft Dynamics NAV
- Microsoft Dynamics 365
- Custom Application Development
- EDI Integration
- Dynamics Upgrade and Implementation
- Power BI
- Business Intelligence and Reporting
- Jet Reports
- Dynamics Support
- Legacy System Migration
Company Website: http://www.metaoption.com
ASSUMPTION: MetaOption's focus on Microsoft technologies and business applications makes it an attractive option for professionals with relevant experience.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the CEO or another executive.
Reporting Structure: The Director of Marketing/Manager of Marketing will oversee the marketing team and collaborate with other departments, such as sales, product, and customer success.
Work Arrangement: This role is on-site, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential to grow into a VP of Marketing or Chief Marketing Officer role as the company expands
- Opportunities to lead and mentor junior marketing team members
- Chance to gain experience in a fast-paced, tech-driven environment and make a significant impact on the company's growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the company as it continues to grow.
🌍 Location & Work Environment
Office Type: MetaOption's office is located in a modern, high-rise building in Jersey City, New Jersey, offering a professional and collaborative work environment.
Office Location(s): 2500 Plaza 5, 25th Floor, Harborside Financial Center, Jersey City, NJ 07311, US
Geographic Context:
- Jersey City is a diverse and vibrant city located across the Hudson River from New York City
- The city offers a mix of urban and suburban living, with easy access to public transportation and cultural attractions
- Jersey City is known for its waterfront views, historic architecture, and growing food and arts scenes
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The location and work environment at MetaOption offer a dynamic and engaging setting for professionals looking to grow their careers in the tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the CEO and other team members
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Technical proficiency in digital marketing and CRM platforms
- Industry knowledge and understanding of ERP or enterprise software solutions
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of MetaOption's business and the specific needs of this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research MetaOption's industry and competitors to show your initiative and preparation
ATS Keywords: B2B marketing, digital marketing, SEO, SEM, email marketing, social media, brand positioning, market analysis, team management, budget management, lead generation, CRM tools, marketing automation, strategic thinking, communication skills, analytics, ERP, enterprise software, SaaS
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- LinkedIn Ads
- Microsoft Dynamics 365
- Microsoft Dynamics NAV
- Jet Reports
- Power BI
- EDI Integration tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and professionalism
- Work-life balance
Work Style:
- Fast-paced and dynamic environment
- Results-driven and data-informed decision-making
- Strong focus on team collaboration and cross-functional communication
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do I thrive in a fast-paced, tech-driven environment?
- Am I comfortable leading and managing a high-performing marketing team?
- Do I have a strong understanding of B2B tech marketing and digital marketing strategies?
- Am I able to work effectively in a collaborative, cross-functional team setting?
ASSUMPTION: Candidates who align with MetaOption's company values and work style will be the best fit for this role and the company culture.
⚠️ Potential Challenges
- Managing a team in a fast-paced, ever-changing environment
- Balancing strategic planning with day-to-day tactical execution
- Adapting to new technologies and industry trends
- Collaborating effectively with cross-functional teams and stakeholders
- Meeting and exceeding revenue growth targets and KPIs
ASSUMPTION: These challenges require strong leadership, adaptability, and strategic thinking to overcome successfully.
📈 Similar Roles Comparison
- This role is unique in its focus on ERP and enterprise software solutions within the IT Services sector
- Compared to other marketing roles in the industry, this position offers a strong focus on strategic planning and leadership
- Career progression in this role may lead to opportunities in enterprise-level marketing or other senior leadership positions
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to drive product adoption and revenue growth for a new ERP software solution
- Leading a team to create and implement a successful digital marketing campaign, including SEO, SEM, email, and social media efforts
- Collaborating with cross-functional teams to launch a new product or feature, including market research, positioning, and launch event planning
ASSUMPTION: These sample projects demonstrate the strategic and leadership skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales and product, to align efforts and drive results?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the team dynamics, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of MetaOption's business and the specific needs of this role
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research MetaOption's industry and competitors to show your initiative and preparation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
