Director of Marketing -Mandarin Speaking

📌 Core Information

🔹 Job Title: Director of Marketing - Mandarin Speaking

🔹 Company: Chowbus

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading marketing initiatives focused on the Chinese segment in the U.S.
• Elevating brand presence and managing PR and content strategies.
• Building strategic partnerships and collaborations.
• Leading and mentoring a high-performing marketing team.

ASSUMPTION: This role requires a strategic and hands-on marketing leader with a strong understanding of Chinese culture and the U.S. restaurant ecosystem.

📋 Key Responsibilities

✅ Brand, PR, and content management

• Oversee brand positioning and ensure consistent messaging across all channels.
• Develop and manage brand identity, including visual and verbal communication standards.
• Monitor market trends and competitor activities to refine brand strategy.
• Develop compelling content strategies across owned, earned, and paid channels.
• Oversee PR initiatives, including media relations, speaking opportunities, press releases, and reputation management.

✅ Partnerships and Events

• Identify and manage strategic partnerships and collaborations.
• Plan and execute industry events, trade shows, webinars, and other promotional activities.
• Leverage events to generate leads and enhance brand visibility.

✅ Team Leadership and Development

• Build, lead, and mentor a high-performing marketing team.
• Foster a collaborative and innovative team culture.
• Manage recruitment, training, and professional development of marketing staff.

✅ Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing spend and ROI.
• Make data-driven decisions to optimize marketing investments.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of marketing experience, with at least 2 years in a leadership role

Required Skills:

• Proven success in brand building, content marketing, and partnership development, ideally in B2B environments.
• Strong writing and editing skills in both English and Mandarin.
• Experience managing budgets and leading small teams.
• Highly analytical and creative, with the ability to balance strategic thinking and hands-on execution.
• Strategic Thinking: Ability to see the big picture, develop long-term plans, and translate insights into actionable marketing strategies.
• Cultural Intelligence: Sensitivity to the cultural values, business practices, and communication styles of Chinese restaurant owners in the U.S.
• Communication: Strong written and verbal communication skills in both English and Mandarin, with the ability to influence internal and external stakeholders.
• Results-Oriented: Demonstrates a data-driven mindset, with a focus on outcomes, KPIs, and ROI.
• Agility: Comfortable operating in a fast-paced, entrepreneurial environment with a willingness to adapt and iterate quickly.
• Leadership: A team builder who leads by example, coaches with empathy, and fostors accountability and performance.

Preferred Skills:

• Experience working with multicultural marketing or targeting Chinese business owners.
• Familiarity with the U.S. Chinese restaurant ecosystem.

ASSUMPTION: Given the role's focus on the Chinese segment, candidates with relevant cultural understanding and language proficiency will be highly valued.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year, with a target $50,000 annualized bonus

Benefits:

• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
• 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)
• Employee Assistance Program (EAP)

Working Hours: Full-time (40 hours per week), with flexibility to work across time zones and manage multiple projects simultaneously

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing role with the required experience level and location. The target bonus is a rough estimate and may vary based on individual and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Chowbus is a fast-growing, well-funded food startup in the technology, information, and internet industry, focusing on helping diners discover new dishes and giving traditional restaurants a fighting chance.

Company Size: Chowbus has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Chowbus was founded in 2016, making it a relatively young company with a strong focus on innovation and adaptation.

Company Description:

• Chowbus is a fast-growing, well-funded food startup headquartered in Chicago on a mission to help diners discover new and exquisite dishes, and to give traditional mom and pop restaurants a fighting chance to succeed without compromising who they truly are.
• Chowbus Point of Sale (POS) products are specifically designed for the ever-changing restaurant industry, aiming to save both time and money.

Company Specialties:

• Food ordering, payment, and delivery platform
• All-in-one POS system tailored to the restaurant industry
• Branding and marketing for the restaurant industry

Company Website: https://pos.chowbus.com/

ASSUMPTION: Chowbus is a dynamic and innovative company focused on the restaurant industry, with a strong emphasis on technology and customer experience.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a strategic and experienced marketing leader to drive growth and elevate the company's brand presence.

Reporting Structure: The Director of Marketing will report directly to the company's leadership team and oversee the marketing department.

Work Arrangement: This role is remote in the US, with occasional travel within the US for industry events or team collaboration. Flexibility to work across time zones is required when collaborating with stakeholders or reaching target audiences.

Growth Opportunities:

• As Chowbus continues to grow, there may be opportunities for the Director of Marketing to expand their team or take on additional responsibilities.
• With a strong performance, the Director of Marketing may have the opportunity to advance to a more senior role within the company.

ASSUMPTION: Given Chowbus' focus on growth and innovation, this role presents significant opportunities for career advancement and impact.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): Remote (United States)

Geographic Context:

• The United States has a large and diverse Chinese population, with significant concentrations in major cities like New York, Los Angeles, and San Francisco.
• The U.S. restaurant industry is highly competitive, with a strong focus on innovation and customer experience.
• The Chinese restaurant segment in the U.S. is a unique and culturally rich market, with its own set of challenges and opportunities.

Work Schedule: Full-time (40 hours per week), with flexibility to work across time zones and manage multiple projects simultaneously

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work with a diverse team across the United States.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing strategy and brand management
• Cultural intelligence and understanding of the Chinese restaurant ecosystem
• Leadership and team management skills
• Budget management and data-driven decision making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, cultural understanding, and language proficiency.
• Prepare examples of your brand management, content marketing, and partnership development work, with a focus on the Chinese segment in the U.S.
• Be ready to discuss your strategic thinking, cultural intelligence, and leadership skills in detail.

ATS Keywords: Mandarin, Chinese, marketing strategy, brand management, content marketing, partnership development, cultural intelligence, leadership, budget management, data-driven decision making

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on cultural understanding, language proficiency, and marketing experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary based on Chowbus' current tech stack and the Director of Marketing's preferred tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Customer-centric: Focusing on the needs and preferences of customers
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Fast-paced and entrepreneurial, with a focus on adaptability and quick decision-making
• Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
• Data-driven and results-oriented, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with Chowbus' company values and culture?
• How do you approach building and maintaining effective working relationships with diverse teams and stakeholders?
• How do you balance strategic thinking and hands-on execution in your marketing approach?

ASSUMPTION: Successful candidates for this role will demonstrate a strong cultural fit with Chowbus' values and work style, with a focus on innovation, collaboration, and data-driven decision making.

⚠️ Potential Challenges

• Managing a remote team with members across different time zones
• Balancing strategic thinking and hands-on execution in a fast-paced environment
• Navigating the unique cultural nuances of the Chinese restaurant segment in the U.S.
• Adapting to changes in the restaurant industry and marketing landscape

ASSUMPTION: These challenges require a strategic and adaptable marketing leader with strong cultural intelligence and a data-driven mindset.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position has a stronger focus on cultural intelligence and language proficiency, with a specific emphasis on the Chinese segment in the U.S.
• In the broader marketing landscape, this role requires a unique balance of strategic thinking, cultural understanding, and language proficiency, with a strong focus on brand building and partnership development.
• Career-wise, this role presents an opportunity for experienced marketing professionals to advance to a senior-level position with significant growth potential.

ASSUMPTION: This role is unique in its focus on the Chinese segment in the U.S., requiring a strategic and culturally intelligent marketing leader with a strong understanding of the restaurant industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for the Chinese segment in the U.S., including brand positioning, content marketing, and partnership development
• Building and managing a high-performing marketing team, with a focus on recruitment, training, and professional development
• Managing the marketing budget and optimizing marketing investments based on data-driven insights and ROI analysis

ASSUMPTION: These sample projects are illustrative of the strategic and hands-on responsibilities required for this role, with a strong focus on cultural intelligence and data-driven decision making.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Chinese segment in the U.S. and how this role contributes to that vision?
• How does Chowbus support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Chowbus approach collaboration and communication with remote team members?
• What are the most significant challenges facing the Chinese restaurant segment in the U.S., and how can this role address them?

ASSUMPTION: These key questions are designed to provide insight into the company's long-term vision, team dynamics, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, cultural understanding, and language proficiency.
• Prepare examples of your brand management, content marketing, and partnership development work, with a focus on the Chinese segment in the U.S.
• Be ready to discuss your strategic thinking, cultural intelligence, and leadership skills in detail during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.