📌 Core Information
🔹 Job Title: Director of Marketing - Maryland
🔹 Company: Live! Casino and Hotel Maryland
🔹 Location: Hanover, Maryland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and implementation of all Maryland Live events, promotions, advertising, and sponsorships
- Data-driven decision-making to enhance advertising efforts and drive retail revenues
- Collaboration with various departments to identify trends and opportunities
- Staff management, including coaching, mentoring, and performance evaluation
- Budget management and financial accountability
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Plan and execute all Maryland Live events, promotions, advertising, and sponsorships
✅ Analyze data to make informed decisions about advertising efforts and drive retail revenues
✅ Collaborate with departments to identify trends, brand tracking, and performance reporting
✅ Manage staff development, including accountability, training, and performance evaluation
✅ Oversee media buys, challenge peers, and test new ideas to measure campaign effectiveness
✅ Build relationships with external account executives and monitor local competition
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in business administration, advertising, marketing, communications, or a related field
Experience: At least five years of experience in the casino, entertainment/hospitality, or consumer retail industry
Required Skills:
- Strong data analysis and interpretation skills
- Excellent communication and interpersonal skills
- Strong financial and budgeting skills
- Proven leadership and staff management skills
- Ability to work in a fast-paced, high-energy environment
Preferred Skills:
- Experience in the casino or gaming industry
- Fluency in Spanish
ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: USD $135,000.00 - $165,000.00 per year
Benefits:
- Comprehensive group health benefits
- Free basic life insurance
- Free short-term and long-term disability
- Generous retirement savings options
- Paid time off
- Tuition reimbursement
- On-site wellness center
- Training and pathways for career growth
- Robust rewards and recognition programs
- Annual merit-based pay increases
- Discretionary performance and service bonuses
- Free parking
- Free food and discounted meals
- Live! Hotel, food & beverage, and entertainment discounts
Working Hours: Full-time, including flexible shifts, weekends, nights, and holidays as needed
ASSUMPTION: The salary range provided is based on industry standards for a director-level marketing role in the casino and entertainment industry in the Maryland area.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Live! Casino & Hotel Maryland is a luxury commercial casino offering gaming, entertainment, dining, and hotel accommodations
- Ranked as the top tourist attraction in Maryland and one of the top 10 hotels in the state
- Features a large entertainment venue, The HALL at Live!, and Maryland’s #1 Sportsbook with partner FanDuel at Sports & Social Maryland
Company Specialties:
- Casino gaming
- Entertainment and event planning
- Food and beverage services
- Hotel accommodations
Company Website: maryland.livecasinohotel.com
ASSUMPTION: Live! Casino and Hotel Maryland is a well-established and successful company in the casino and entertainment industry, offering a comprehensive benefits package and opportunities for career growth.
📊 Role Analysis
Career Level: Director
Reporting Structure: Reports directly to the Vice President of Marketing and Communications
Work Arrangement: On-site, full-time, with flexible hours and weekend/holiday work as needed
Growth Opportunities:
- Potential advancement to a vice president or senior director role within the marketing department
- Opportunities to expand skills and knowledge in the casino and entertainment industry
- Chance to work with and learn from experienced industry professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable industry experience.
🌍 Location & Work Environment
Office Type: Casino and entertainment facility
Office Location(s): 7002 Arundel Mills Circle, Suite #7777, Hanover, Maryland 21076
Geographic Context:
- Located between Washington, D.C. and Baltimore, adjacent to the popular Arundel Mills Mall
- Easy access to major highways and public transportation
- Surrounded by various dining, shopping, and entertainment options
Work Schedule: Full-time, including flexible shifts, weekends, nights, and holidays as needed
ASSUMPTION: The work environment is fast-paced, high-energy, and dynamic, with exposure to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other department heads
- Final interview with the vice president of marketing and communications
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and management abilities
- Data analysis and interpretation skills
- Communication and interpersonal skills
- Industry knowledge and experience
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the casino and entertainment industry and your fit for the role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills
ATS Keywords: Marketing strategy, event planning, advertising, sponsorships, data analysis, staff management, budget management, casino industry, entertainment, hospitality
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and industry-specific skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis software (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., CRM, email marketing platforms)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis software is required for this role, while experience with marketing automation and project management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Service and community focus
- Teamwork and collaboration
- Fun and enjoyment
Work Style:
- Fast-paced and high-energy environment
- Flexible hours and weekend/holiday work as needed
- Strong focus on customer service and guest experience
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-energy environment?
- Are you comfortable working flexible hours, including weekends and holidays?
- Do you have a strong commitment to customer service and creating memorable entertainment experiences?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, high-energy environment and have a strong commitment to customer service and creating memorable entertainment experiences will be a good fit for this role.
⚠️ Potential Challenges
- Managing a large staff and multiple projects simultaneously
- Working in a fast-paced, high-energy environment with exposure to alcohol, smoke, bright lights, and loud noises
- Dealing with the unpredictability of the casino and entertainment industry
- Balancing the needs of various departments and stakeholders
ASSUMPTION: These challenges require strong leadership, organizational, and communication skills, as well as the ability to work effectively under pressure.
📈 Similar Roles Comparison
- Director of Marketing - Casino vs. Director of Marketing - Entertainment/Hospitality
- Casino-specific roles may require more industry-specific knowledge and experience
- Entertainment/hospitality roles may focus more on event planning and guest experience
- Director of Marketing - Maryland vs. Director of Marketing - Other States
- Maryland-specific roles may require knowledge of local market trends and competition
- Other state-specific roles may have different market dynamics and regulations
- Director of Marketing - Live! Casino and Hotel vs. Other Casino and Entertainment Facilities
- Live! Casino and Hotel may offer more comprehensive benefits and growth opportunities
- Other facilities may have different company cultures and work environments
ASSUMPTION: Candidates should research the specific industry, market, and company to understand the unique aspects of this role and how it compares to similar positions.
📝 Sample Projects
- Planning and executing a large-scale casino event, including vendor management, marketing campaigns, and on-site activations
- Developing and implementing a data-driven advertising strategy to increase retail revenues by 15% within the first year
- Managing a team of marketing professionals to create and execute targeted promotional campaigns for various departments within the casino and hotel
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and management skills required for this role, as well as the ability to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for employees, particularly those working flexible hours and weekends?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their ability to think strategically and plan for the future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://mdcareers-livech.icims.com/jobs/10795/director-of-marketing---maryland/job
- Tailor your resume to highlight relevant industry experience and skills, including specific examples of marketing strategies, event planning, and data analysis
- Write a cover letter that demonstrates your understanding of the casino and entertainment industry and your fit for the role, addressing the required qualifications and preferred skills
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
