📌 Core Information
🔹 Job Title: Director of Marketing & Media Operations
🔹 Company: College of Healthcare Information Management Executives (CHIME)
🔹 Location: Remote (United States)
🔹 Job Type: Full-time
🔹 Category: Marketing & Media
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Strategic and execution-focused leadership in marketing and media operations
- Cross-channel campaign execution and optimization
- Marketing technology systems management (HubSpot, website, mobile app)
- Channel operations, performance tracking, and workflow efficiency
- Team leadership, coaching, and growth
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable impact across various marketing channels.
📋 Key Responsibilities
✅ Lead the execution of integrated marketing and media campaigns across digital, email, web, and owned properties
✅ Operationalize campaign strategies, ensuring consistency, timeliness, and quality
✅ Oversee marketing systems including HubSpot, ensuring data integrity, workflow efficiency, and audience segmentation
✅ Manage end-to-end audience acquisition and nurture processes, from list building and targeting to deployment and tracking
✅ Establish and maintain scalable workflows that support campaign automation, lead routing, and reporting
✅ Support marketing and media buying, trafficking, and placement across paid channels in alignment with media strategy leads
✅ Coordinate creative asset delivery, tracking implementation, and ongoing performance monitoring
✅ Manage the operational upkeep and campaign integration for web and mobile platforms
✅ Track and analyze key performance indicators across all channels and campaigns
✅ Develop dashboards and reports to provide visibility into campaign effectiveness and identify opportunities for optimization
✅ Collaborate with analytics teams to ensure accurate attribution and data-driven decision-making
✅ Serve as the executional hub for Marketing and Media departments, ensuring a balanced approach to shared resources
✅ Coordinate with Product, Sales, Creative, and Tech teams to align operational needs with organizational priorities
✅ Lead, coach, and grow a team of marketing and media operations specialists, fostering a high-performance, collaborative culture
ASSUMPTION: This role requires a strong focus on cross-functional collaboration, data-driven decision-making, and continuous process improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in management, business, or related area required or comparable experience
Experience: Minimum of three (3) years’ experience in a media, communications, sales, or marketing project management role
Required Skills:
- Excellent computer skills and knowledge of MS Word, Excel, PowerPoint, Teams, and Outlook
- Experience with marketing automation and CRM software
- Knowledge of best practices in project management
- Strong communication skills and ability to communicate with all levels of professionals
- Ability to effectively work in a small team and member relationships to accomplish CHIME projects and goals
- Effective leadership skills to manage, motivate, mentor, train, retain high-performing teams
- Proven ability to manage multiple projects at once
- Discipline to successfully work without close supervision
- Excellent project management and problem resolution skills
- Strong organizational and negotiation skills, creativity, and strategic thinking
- Strong written and verbal presentation skills
- Ability to remain calm under pressure and maintain a positive attitude
- Must be a team player and able to work with diverse personalities with various levels of knowledge and skill
- Must demonstrate a professional, engaged, curious, and consultative nature and good judgment
- Must have the ability to thrive in a fast-paced, dynamic, demanding, and fluid environment and maintain a can-do attitude
Preferred Skills:
- Experience in the healthcare industry or with healthcare IT
- Familiarity with healthcare IT trends and challenges
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or familiarity with healthcare IT trends could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
- Remote work flexibility
Working Hours: Full-time (40 hours per week) with some flexibility for a remote worker
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the United States. Benefits are assumed based on typical offerings from organizations of similar size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (Healthcare IT)
Company Size: 51-200 employees (Mid-size)
Founded: 1992
Company Description:
- CHIME is an executive organization dedicated to serving senior digital health leaders
- Includes over 5,000 members in 56 countries and partners with over 150 healthcare IT businesses and professional services firms
- Provides a trusted environment for collaboration, best practices exchange, professional development, and advocacy for effective use of information management
Company Specialties:
- Healthcare IT leadership development
- Industry advocacy and policy engagement
- Collaboration and networking opportunities for senior healthcare IT leaders
Company Website: chimecentral.org
ASSUMPTION: CHIME's focus on healthcare IT and senior leadership development creates a unique work environment that prioritizes industry expertise and collaboration.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of marketing and media operations specialists
Work Arrangement: Remote (Solely) with some travel required
Growth Opportunities:
- Potential career progression into senior marketing or leadership roles within CHIME or the broader healthcare IT industry
- Opportunities to expand skills and expertise through collaboration with diverse teams and industry leaders
- Professional development opportunities through CHIME's training programs and events
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing or healthcare IT leadership.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): N/A (Remote work)
Geographic Context:
- CHIME is headquartered in Ann Arbor, Michigan, but this role can be performed remotely from anywhere in the United States
- The remote work environment allows for greater flexibility and work-life balance
- Some travel may be required for industry events, conferences, or meetings
Work Schedule: Full-time (40 hours per week) with some flexibility for a remote worker
ASSUMPTION: The remote work environment for this role offers candidates the opportunity to work from anywhere in the United States, with some flexibility for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Virtual interview with the hiring manager (CMO)
- Final interview with key stakeholders or team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Technical proficiency in marketing automation and CRM software
- Leadership and team management skills
- Industry knowledge and healthcare IT trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, project management, and leadership experience
- Demonstrate your understanding of healthcare IT trends and challenges in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
- Research CHIME's mission, values, and industry focus to show your enthusiasm and alignment with the organization
ATS Keywords: Marketing, Media Operations, Project Management, Campaign Execution, Performance Tracking, Collaboration, Leadership, Healthcare IT, CRM, Marketing Automation
ASSUMPTION: The application process for this role is likely to be competitive, so tailoring your application materials and preparing thoroughly for interviews will be crucial for success.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation and CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint, Teams, Outlook)
- Website and mobile app content management systems
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as CHIME continues to grow and adapt its marketing and media operations.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and ethical behavior
- Member-centric focus
- Diversity, equity, and inclusion
Work Style:
- Remote work with some flexibility for a better work-life balance
- Collaborative and team-oriented environment
- Focus on data-driven decision-making and continuous improvement
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable working collaboratively with diverse teams and stakeholders?
- Do you have a strong commitment to data-driven decision-making and continuous improvement?
- Are you passionate about the healthcare IT industry and eager to learn from senior leaders and industry experts?
ASSUMPTION: CHIME's focus on collaboration, innovation, and member-centricity creates a unique work environment that prioritizes teamwork, continuous learning, and a strong commitment to the organization's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic thinking with hands-on execution
- Adapting to a fast-paced and dynamic work environment
- Working remotely with limited face-to-face interaction
- Navigating a complex and evolving healthcare IT landscape
ASSUMPTION: The fast-paced and dynamic nature of this role, along with the remote work environment, may present unique challenges for some candidates.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and media operations within the healthcare IT industry
- Similar roles in other industries may have different priorities, such as consumer-facing marketing or B2B sales focus
- Career progression in this role could lead to senior marketing or leadership positions within CHIME or the broader healthcare IT industry
ASSUMPTION: The unique focus on healthcare IT and marketing operations within CHIME sets this role apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new healthcare IT product or service
- Optimizing HubSpot workflows to improve audience segmentation and campaign performance
- Collaborating with cross-functional teams to launch a new website or mobile app feature
ASSUMPTION: The specific projects for this role may vary depending on CHIME's current initiatives and priorities within the healthcare IT industry.
❓ Key Questions to Ask During Interview
- How does this role contribute to CHIME's mission and strategic goals?
- What are the most significant challenges facing the healthcare IT industry, and how can this role help address them?
- How does CHIME support the professional development and growth of its employees?
- What is the expected timeline for onboarding and ramping up in this role?
- How does CHIME foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to CHIME's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: CHIME Careers
- Tailor your resume and cover letter to highlight relevant marketing, project management, and leadership experience
- Prepare for behavioral interview questions that focus on your problem-solving, leadership, and collaboration skills
- Research CHIME's mission, values, and industry focus to show your enthusiasm and alignment with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
