📌 Core Information
🔹 Job Title: Director of Marketing - North America
🔹 Company: Pantheon Systems, Inc
🔹 Location: Remote - United States, Vancouver, BC, Toronto, ON, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a segment marketing strategy for North America
- Creating and managing campaigns across digital demand, events, webinars, and ABM
- Collaborating with sales, customer account, and SDR teams to drive high-quality leads and pipeline growth
- Integrating customer and market insights into marketing strategies and programs
- Representing the company at major events, analyst, and partner meetings
ASSUMPTION: This role requires a strategic thinker who can balance strategy with execution and enjoys working cross-functionally with sales and other teams.
📋 Key Responsibilities
✅ Develop a segment marketing strategy aligned with global objectives, ensuring effective throughput across the full funnel
✅ Create, resource, and execute campaigns, including digital demand, events, webinars, and ABM
✅ Leverage a partner ecosystem to amplify marketing efforts, reach more prospects, accelerate existing pipeline, and identify expansion and cross-sell opportunities
✅ Collaborate with sales, customer account, and SDR teams to ensure marketing efforts drive high-quality leads and pipeline growth
✅ Integrate customer and market insights into the development of creative strategies and marketing programs
✅ Track and analyze key performance metrics, optimizing campaigns for continuous improvement and to ensure that the ROI on marketing spend is maximized
✅ Establish and agree operating budgets by working closely with the leadership team and implement effective controls to maintain marketing expenditures within budget
✅ Work with product marketing and development to feed input into the product development pipeline and future roadmap
✅ Keep abreast of services, products, applications, market conditions, competitive activities, and industry trends
✅ Represent the company at major events, analyst and partner meetings, and any other relevant business and sales and marketing activities
ASSUMPTION: This role requires a dynamic, resourceful, and self-starting individual who can work within a vibrant ecosystem at the intersection of Marketing and IT buyers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of B2B technology marketing experience
Required Skills:
- Proven ability to build and directly execute marketing campaigns with measurable results
- Knowledge of the broader web market landscape, competitive environment, and trends
- Experience marketing to both IT and Marketing personas, and supporting a multithreaded buyer journey
- Commercial data-driven mindset with experience using marketing automation (Marketo, Salesforce, Looker, and 6Sense a plus)
- Strong communication skills and ability to create strong relationships with people across various roles
Preferred Skills:
- Experience working with Drupal and WordPress
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record of driving pipeline growth and customer acquisition in a B2B technology environment.
💰 Compensation & Benefits
Salary Range: The base salary range for this role is as follows:
- United States: 182,000-200,000 USD
- Vancouver, BC & Toronto, ON (Canada): 170,000-180,000 CAD
This position also offers a performance bonus dependent on company performance. Our salary ranges are determined by role, level, and location.
Benefits:
- Industry-competitive compensation and equity plan
- Time off to recharge (Flexible time off, sick days, and 13 paid holidays in the US; Paid time off (PTO), paid sick leave (PSL), and 11 paid holidays in Canada)
- Comprehensive medical coverage: health, dental, vision
- Paid parental leave (plus fertility, adoption, and other family planning benefits)
- In-office workspace available in San Francisco (US) and Vancouver (Canada)
- Top-of-the-line equipment and tools
- Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
- Team-based and company-wide events and activities that inspire, educate, and cultivate
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role in North America. The actual salary may vary depending on the candidate's experience, skills, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Pantheon operates in the Software Development industry, focusing on WebOps platforms for Drupal, WordPress, and Next.js. The company powers over 700,000 websites and drives 17 billion monthly pageviews, serving innovative brands like Tableau, Uber, Okta, Home Depot, and Doctors without Borders.
Company Size: Pantheon is a mid-sized company with 501-1,000 employees, providing a collaborative, fast-moving environment where your impact is visible and moves the dial.
Founded: Pantheon was founded in 2010 and is headquartered in San Francisco, California.
Company Description:
- Pantheon is the only WebOps platform built to unify web infrastructure, workflows, and governance for Drupal, WordPress, and Next.js.
- The company eliminates outdated tech and tedious sysadmin tasks, freeing web teams to focus on delivering exceptional results and creating extraordinary digital experiences.
- Pantheon offers a lightning-fast content delivery network, always-on security, and effortless scalability, empowering web teams to build, iterate, and launch with confidence.
Company Specialties:
- Drupal
- Cloud
- PaaS
- SaaS
- WordPress
- Infrastructure
- WebOps
- Hosting
- and ConentOps
Company Website: https://pantheon.io
ASSUMPTION: Pantheon is a well-established company with a strong reputation in the WebOps platform space, offering a fantastic work environment powered by an amazing team.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and extensive experience in B2B technology marketing.
Reporting Structure: The Director of Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with sales, customer account, and SDR teams.
Work Arrangement: This is a remote position open to candidates based in the United States or in Canada (Toronto, ON, or Vancouver, BC).
Growth Opportunities:
- As a senior-level role, there may be opportunities for career progression into a VP or C-level position as the company continues to grow.
- Pantheon's fast-moving environment provides ample opportunities for professional development and skill-building.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Pantheon offers an in-office workspace in San Francisco (US) and Vancouver (Canada) for those who prefer to work on-site occasionally.
Office Location(s): 717 California St., San Francisco, California 94108, US
Geographic Context:
- The United States and Canada offer a diverse range of cultural, recreational, and professional opportunities for employees.
- Both countries provide excellent infrastructure and resources for remote work, with high-speed internet access and reliable communication tools.
- The time zones for these locations (America/Toronto and America/Los_Angeles) allow for effective collaboration with teams across North America.
Work Schedule: Full-time (40 hours per week) with flexible time off, sick days, and paid holidays (13 in the US, 11 in Canada).
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, with the option to work on-site occasionally for those who prefer an office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and other team members
- Final interview with the CMO
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign execution
- Collaboration and communication skills
- Industry knowledge and market trends
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Pantheon's products, services, and market position in your application materials.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Pantheon's competitors and industry trends to show your knowledge of the market landscape.
ATS Keywords: B2B technology marketing, campaign execution, sales collaboration, market insights, performance metrics, budget management, product marketing, creative strategy, data-driven mindset, marketing automation, cross-functional teamwork, relationship building, strategic thinking, resource management, lead generation, growth orientation
ASSUMPTION: Pantheon's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's needs.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Looker
- 6Sense
- Drupal
- WordPress
- LinkedIn Learning
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Pantheon provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and results-oriented
- Adaptable and flexible
- Customer-focused and customer-obsessed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and enjoy working cross-functionally with various teams?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong customer focus and a data-driven mindset?
- Are you able to balance strategy with execution and enjoy being hands-on?
- Do you have experience working with marketing automation tools and a strong understanding of the B2B technology market landscape?
ASSUMPTION: Candidates who align with Pantheon's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and execution, which can be challenging for candidates without extensive experience in B2B technology marketing.
- The remote work arrangement may present communication and collaboration challenges for candidates who prefer an on-site office environment.
- The role involves working with a wide range of teams, including sales, customer account, and SDR teams, which may require strong communication and project management skills.
- The fast-paced and dynamic work environment may be overwhelming for candidates who prefer a more structured and predictable work environment.
ASSUMPTION: These challenges can be mitigated by careful self-assessment, open communication with the hiring team, and a strong commitment to professional development and growth.
📈 Similar Roles Comparison
- Compared to other Director of Marketing roles, this position places a greater emphasis on cross-functional collaboration and working with a partner ecosystem to amplify marketing efforts.
- This role requires a strong understanding of the broader web market landscape, competitive environment, and trends, which may involve more extensive market research and analysis than other marketing roles.
- Career progression in this role may involve moving into a VP or C-level position, with the opportunity to lead a larger marketing organization and drive even greater impact on the company's success.
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in the industry, with a strong focus on collaboration, innovation, and growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including digital demand campaigns, event planning, and ABM initiatives
- Conducting market research and analysis to identify expansion and cross-sell opportunities within the North American market
- Collaborating with sales and customer account teams to create targeted campaigns that drive high-quality leads and pipeline growth
- Optimizing marketing campaigns based on performance metrics and customer feedback to maximize ROI and improve overall campaign effectiveness
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Director of Marketing role, highlighting the importance of data-driven decision-making, collaboration, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into that overall plan?
- How does the company support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to working with external partners and vendors to amplify marketing efforts?
- How does the company foster a culture of innovation and collaboration within its marketing team?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have thought critically about the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategy, campaign execution, and cross-functional collaboration.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview.
- Research Pantheon's products, services, and market position to show your knowledge of the company and its offerings.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
