📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic and operational support for marketing leadership
- Cross-functional collaboration and prioritization with sales, growth, revops, and finance teams
- Performance analysis and optimization of the entire marketing funnel
- Team development and mentoring of marketing operations team
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive growth and efficiency across the organization.
📋 Key Responsibilities
✅ Support the Head of Marketing with day-to-day operations, strategic planning, data and analytics, and budget management
✅ Establish a business rhythm with cross-functional teams for weekly, monthly, and quarterly performance reviews
✅ Develop and maintain scalable processes for funnel management and data-driven decision-making
✅ Identify key growth levers, size their potential impact, and present recommendations to leadership
✅ Drive and own the prioritization process between Marketing and key stakeholders to align on strategic goals and deliver on GTM OKRs
✅ Analyze current business trends, uncover key drivers of change, and forecast performance
✅ Monitor and analyze the entire marketing funnel's performance, develop data-driven insights, and recommend improvements
✅ Mentor the marketing operations team, fostering a culture of continuous improvement and accountability
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and team management to optimize marketing performance and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Finance, or a related field (MBA preferred)
Experience: 12+ years of experience in marketing operations, sales operations, or a similar role in a high-growth, dynamic environment
Required Skills:
- Deep knowledge of sales and marketing strategies, operational management, and GTM technologies
- Strong analytical skills and experience with CRM platforms, marketing automation, and related technologies
- Proven leadership skills with the ability to drive strategic vision and operational excellence
- Excellent communication and interpersonal skills
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have a strong background in marketing operations and a proven track record of driving growth and efficiency in a dynamic environment.
💰 Compensation & Benefits
Salary Range: $207,000 - $297,000 USD per year
Benefits:
- Dental Insurance
- Medical Insurance
- Vision Insurance
- Disability Insurance
- Life Insurance
- Equity
- ESPP
- Flexible PTO
- Flexible Spending
- Commuter Benefits
- Wellness Benefits
- Adoption Leave
- Parental Leave
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on the provided information and is typical for a Director-level role in marketing operations within the software industry.
📌 Applicant Insights
🔍 Company Context
Industry: Freshworks is a leading provider of customer experience (CX) and employee experience (EX) software, operating in the competitive software development sector.
Company Size: Freshworks has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Freshworks was founded in 2010 and has since grown to serve over 72,000 companies worldwide.
Company Description:
- Freshworks offers enterprise-grade service software that delivers exceptional customer and employee experiences
- The company's people-first approach to AI eliminates friction, making employees more effective and organizations more productive
- Freshworks' solutions include customer support software, helpdesk, web 2.0, SaaS, support ticket system, CRM, ITSM, applicant tracking system, and conversion optimization suite
Company Specialties:
- Customer Support Software
- Helpdesk
- Web 2.0
- SaaS
- Support Ticket System
- CRM
- ITSM
- Applicant Tracking System
- Conversion Optimization Suite
Company Website: Freshworks
ASSUMPTION: Freshworks is a well-established company with a strong focus on customer and employee experiences, providing a dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Head of Marketing and overseeing the marketing operations team.
Reporting Structure: The Director of Marketing Operations will report to the Head of Marketing and manage the marketing operations team.
Work Arrangement: This role is remote-friendly, offering flexibility in work arrangements.
Growth Opportunities:
- Potential to grow into a VP or C-level role within marketing or a related function
- Opportunities to expand skills and expertise in marketing operations, data analysis, and team management
- Chance to work with a diverse range of stakeholders and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Freshworks has multiple offices worldwide, with the headquarters located in San Mateo, California.
Office Location(s): San Mateo, California, United States
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a vibrant tech industry and diverse cultural scene
- The area has a Mediterranean climate, with mild winters and warm, dry summers
- San Mateo is well-connected by public transportation, with easy access to San Francisco and other nearby cities
Work Schedule: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The San Mateo office provides a dynamic work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and communication skills
- Leadership and team management capabilities
Application Tips:
- Highlight relevant experience in marketing operations, sales operations, or a similar role
- Demonstrate strong analytical skills and experience with CRM platforms, marketing automation, and related technologies
- Showcase proven leadership skills and the ability to drive strategic vision and operational excellence
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: Marketing Operations, Sales Operations, Strategic Planning, Data Analysis, Budget Management, Funnel Management, Cross-functional Collaboration, Performance Analysis, Team Development, CRM Platforms, Marketing Automation, Leadership, Communication, Interpersonal Skills, GTM Technologies
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing strategic thinking, data analysis, and leadership skills.
🛠️ Tools & Technologies
- CRM Platforms (e.g., Salesforce, HubSpot)
- Marketing Automation (e.g., Marketo, Pardot)
- Data Visualization Tools (e.g., Tableau, Power BI)
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with CRM platforms, marketing automation, and data visualization tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Transparent
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving growth and efficiency in a dynamic environment?
ASSUMPTION: Freshworks values a data-driven, collaborative, and results-oriented work style, with a strong focus on customer-centric innovation.
⚠️ Potential Challenges
- Managing competing priorities and stakeholders in a fast-paced environment
- Balancing strategic thinking with day-to-day operational tasks
- Adapting to a remote or hybrid work environment, if applicable
- Keeping up with the latest trends and best practices in marketing operations and technology
ASSUMPTION: This role may present challenges in managing competing priorities, balancing strategic and operational tasks, and staying up-to-date with industry trends and best practices.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on strategic planning, data analysis, and cross-functional collaboration
- Compared to a Sales Operations role, this position has a greater emphasis on marketing funnel management and performance analysis
- Career path comparison: This role can lead to advancement into VP or C-level positions within marketing or a related function
ASSUMPTION: This role differs from similar positions in its focus on strategic planning, data analysis, and cross-functional collaboration, with potential for career advancement within the organization.
📝 Sample Projects
- Developing and implementing a new marketing funnel management process to improve efficiency and effectiveness
- Analyzing marketing performance data to identify trends and optimize campaigns and tactics
- Collaborating with cross-functional teams to align on strategic goals and deliver on GTM OKRs
ASSUMPTION: Sample projects for this role may involve strategic planning, data analysis, and cross-functional collaboration to optimize marketing performance and drive growth.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the marketing funnel and any areas that need improvement?
- How does the marketing operations team collaborate with other departments, such as sales and growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Freshworks support the professional development and growth of its marketing operations team members?
- What is the work-life balance like for someone in this role, especially given the remote-friendly policy?
ASSUMPTION: Interview questions should focus on understanding the current state of marketing operations, team dynamics, priorities, and growth opportunities within the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing operations, sales operations, or a similar role
- Prepare for interview questions focused on strategic thinking, data analysis, and leadership skills
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
