Director of Marketing Operations

📌 Core Information

🔹 Job Title: Director of Marketing Operations

🔹 Company: Avid

🔹 Location: Remote - Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership within the Enterprise Marketing organization
• Driving operational excellence across core pillars: Data & Tracking, Reporting & Analytics, Pipeline Build & Acceleration, and Vendor/Tech Stack Management
• Collaborating cross-functionally with various teams to establish infrastructure, governance, and process rigor
• Ensuring marketing engine is data-driven, tech-enabled, and optimized to deliver scalable revenue impact

ASSUMPTION: This role requires a high level of strategic thinking and cross-functional collaboration to drive operational excellence and measurable pipeline growth.

📋 Key Responsibilities

✅ Own and manage the full marketing operations infrastructure, ensuring seamless integration and execution across all enterprise marketing programs

✅ Oversee data governance, segmentation, and tracking processes to ensure clean, reliable data that fuels accurate reporting and actionable insights

✅ Develop and maintain marketing performance dashboards, attribution models, and analytics frameworks to drive data-driven decisions and optimize ROI

✅ Manage and optimize lead flow, scoring, and routing processes to improve marketing and sales alignment and drive pipeline efficiency

✅ Support pipeline build and acceleration by operationalizing campaign data and insights for demand generation, ABM, and lifecycle marketing programs

✅ Establish and track KPIs for marketing programs, ensuring consistent performance measurement aligned with business goals

✅ Evaluate, implement, and manage marketing technology tools to ensure they enable scale, automation, and operational efficiency

✅ Own and manage relationships with marketing technology vendors, ensuring tools are integrated effectively and meet business requirements

✅ Lead vendor selection, negotiations, renewals, and performance management to ensure the marketing tech stack supports enterprise growth objectives

✅ Proactively manage vendor QBRs and performance reviews, identifying optimization opportunities and driving accountability

✅ Collaborate with Sales Operations to ensure lead management processes are aligned, measurable, and conversion-optimized

✅ Partner with demand generation, product marketing, and content teams to deliver operational support for campaign planning and execution

✅ Work closely with Finance and leadership to track budgets, optimize marketing spend, and align on ROI modeling

✅ Identify and implement process improvements that increase marketing efficiency, scalability, and go-to-market agility

✅ Continuously assess and optimize the entire marketing tech stack to support automation, data integrity, and future growth

ASSUMPTION: This role requires a strong understanding of marketing technology ecosystems, data governance, and lead management principles to drive operational excellence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in marketing operations, or related roles, with at least 3-5 years in a leadership capacity within a B2B or enterprise environment

Required Skills:

• Deep expertise in marketing technology ecosystems (e.g., Marketo, Salesforce, 6sense, etc.) and integration best practices
• Strong command of data governance, segmentation, lead scoring, and funnel management principles
• Proven track record in building and optimizing marketing attribution models and performance dashboards
• Demonstrated success in supporting ABM, demand generation, and lifecycle marketing strategies through operational enablement
• Strong project management skills with the ability to prioritize and drive multiple initiatives across cross-functional teams
• Advanced analytical skills and a metrics-driven mindset; comfortable diving into data and using it to inform strategic decisions
• Excellent communication and collaboration skills with experience influencing senior stakeholders across marketing, sales, finance, and operations
• Adept at designing and implementing scalable processes to improve efficiency, consistency, and marketing-sourced revenue growth

Preferred Skills:

• Experience in high-growth SaaS or technology companies
• Familiarity with account-based marketing (ABM) frameworks and tools

ASSUMPTION: Candidates with experience in high-growth SaaS or technology companies may have a better understanding of the dynamic and fast-paced environment required for this role.

💰 Compensation & Benefits

Salary Range: $140,000.00 - $175,000.00 per year

Benefits:

• Competitive benefits package
• 401(k) matching
• Health, dental, and vision insurance
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is based on industry standards for a Director of Marketing Operations role with the required experience level and location. Benefits may vary based on individual eligibility and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Avid is a technology company specializing in software development for the media industry, focusing on music creation, video editing, broadcast, live sound, and digital media management.

Company Size: Avid has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Avid was founded in 1987, with a rich history of powering media and entertainment. However, the company continues to evolve and innovate, focusing on the future of entertainment.

Company Description:

• Avid helps media visionaries create art that colors our perceptions and enriches our culture by providing innovative technology and collaborative tools.
• The company makes many products but focuses on maximizing the mediums of amazing makers, powering greater creators.
• Avid believes in its artists, industry leaders, and the future of entertainment, committed to making good better and better best.

Company Specialties:

• Software development for media and entertainment
• Music creation and video editing tools
• Broadcast and live sound solutions
• Media management and storage
• Hardware and graphics solutions

Company Website: avid.com

ASSUMPTION: Avid's focus on innovation and collaboration makes it an attractive company for candidates seeking to work in a dynamic and creative environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a strategic mindset to drive operational excellence.

Reporting Structure: The Director of Marketing Operations will report directly to the Senior Vice President of Marketing and collaborate with various teams, including Digital, Product Marketing, Revenue Growth & Lifecycle, Sales, and Finance.

Work Arrangement: This role is remote-friendly, with the option to work remotely from Arizona or on-site at one of Avid's locations.

Growth Opportunities:

• Potential to grow within the marketing organization or explore other leadership roles within Avid
• Opportunity to work on high-impact projects that drive measurable pipeline growth and revenue impact
• Chance to collaborate with and learn from experienced marketing and technology professionals

ASSUMPTION: Given Avid's focus on growth and innovation, there are ample opportunities for professional development and career advancement in this role.

🌍 Location & Work Environment

Office Type: Avid has multiple offices across the United States and Canada, with the option for remote work in this role.

Office Location(s): 75 Network Drive, Burlington, MA; 2600 10th St, Berkeley, CA; 101 S 1st St, Burbank, CA; 280 N Bernardo Ave, Mountain View, CA; 3510 Boulevard St-Laurent, Montreal, QC; 1101 Pennsylvania Ave NW, Washington, DC

Geographic Context:

• Avid's headquarters is located in Burlington, MA, with additional offices in California, Canada, and Washington, D.C.
• The remote-friendly nature of this role allows for flexibility in location, with a focus on Arizona for this particular listing.
• Avid's global presence provides opportunities for collaboration and exposure to diverse markets and cultures.

Work Schedule: Full-time, with flexible hours and the option for remote work

ASSUMPTION: Avid's global presence and remote-friendly work environment make it an attractive option for candidates seeking flexibility and international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Senior Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication
• Technical expertise in marketing technology ecosystems and data governance
• Leadership and team management skills

Application Tips:

• Highlight relevant experience and achievements in marketing operations, data governance, and lead management
• Tailor your resume and cover letter to emphasize your strategic mindset and ability to drive operational excellence
• Prepare examples of your experience with marketing attribution models, performance dashboards, and process improvements

ATS Keywords: Marketing Operations, Data Governance, Lead Scoring, Funnel Management, Marketing Attribution, Performance Dashboards, Demand Generation, ABM, Project Management, Analytical Skills, Communication, Collaboration, Process Improvement, Marketing Technology

ASSUMPTION: Avid's interview process is designed to assess candidates' strategic thinking, technical expertise, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• 6sense
• Other marketing technology tools (e.g., analytics, attribution, and reporting platforms)

ASSUMPTION: Familiarity with these marketing technology tools is essential for success in this role, as they are integral to driving operational excellence and measurable pipeline growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working cross-functionally with various teams to drive operational excellence?
• Do you have a strong data-driven mindset and the ability to use data to inform strategic decisions?

ASSUMPTION: Avid's culture values innovation, collaboration, and customer focus, making it an attractive fit for candidates who thrive in dynamic environments and prioritize cross-functional collaboration.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously in a fast-paced environment
• Collaborating effectively with cross-functional teams to drive consensus and alignment
• Keeping up with the latest marketing technology trends and tools
• Balancing strategic thinking with day-to-day operational tasks

ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position requires a higher level of strategic thinking and cross-functional collaboration
• Industry-specific context: Avid's focus on media and entertainment provides unique challenges and opportunities for marketing operations professionals
• Career path comparison: This role offers growth opportunities within the marketing organization and potential leadership roles within Avid

ASSUMPTION: Candidates should consider their strategic mindset, cross-functional collaboration skills, and industry-specific context when comparing this role to similar positions in other companies.

📝 Sample Projects

• Implementing a new marketing attribution model to optimize ROI and drive measurable pipeline growth
• Streamlining lead scoring and routing processes to improve marketing and sales alignment and drive pipeline efficiency
• Optimizing marketing performance dashboards to provide actionable insights and inform strategic decisions

ASSUMPTION: These sample projects highlight the strategic and operational aspects of the Director of Marketing Operations role, requiring a strong understanding of marketing technology ecosystems, data governance, and lead management principles.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and contribute to Avid's growth objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Avid support the professional development and growth of its marketing operations team members?
• What are the most significant challenges facing the marketing organization, and how can this role address them?
• How does Avid foster a culture of innovation and collaboration within its marketing teams?

ASSUMPTION: These questions demonstrate a strategic mindset and a genuine interest in understanding the role's impact on Avid's growth and marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic mindset and experience driving operational excellence in marketing operations
• Prepare examples of your experience with marketing attribution models, performance dashboards, and process improvements
• Follow up with Avid's hiring team one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.