📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: EcoVadis
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Toronto)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact.
- Collaborating with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.
- Managing and optimizing the MarTech stack to support scalable execution.
- Streamlining workflows and system integrations to enhance marketing efficiency and effectiveness.
- Implementing and refining lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
ASSUMPTION: This role requires a strategic mindset, strong technical skills, and the ability to work cross-functionally to drive marketing performance and improve processes.
📋 Key Responsibilities
✅ Lead marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact.
✅ Collaborate with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.
✅ Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.
✅ Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.
✅ Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
✅ Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.
✅ Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.
✅ Support ABM and intent-based targeting by enabling predictive analytics, database enrichment, and account-level engagement tracking.
✅ Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.
ASSUMPTION: The ideal candidate will have a strong background in marketing operations, revenue operations, or related B2B SaaS roles, with expertise in marketing automation tools and strong technical skills in SQL and data visualization tools.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in marketing operations, revenue operations, or related B2B SaaS roles
Required Skills:
- Expertise in marketing automation (HubSpot, Marketo, Pardot, Salesforce)
- Strong SQL skills; Python or R is a plus
- Experience with Tableau, Looker Studio, and data visualization tools
- Knowledge of attribution modeling, segmentation, and machine learning applications in marketing
- Strategic communication and leadership abilities
Preferred Skills:
- Experience with ABM and intent-based targeting
- Familiarity with GDPR, CCPA, and internal governance policies
ASSUMPTION: While the role requires specific technical skills, the company values candidates who can demonstrate a strong work ethic, adaptability, and a commitment to continuous learning.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 CAD (Based on industry standards for a Director of Marketing Operations role in Toronto)
Benefits:
- Casual and very friendly work environment
- Opportunity to work in a truly international atmosphere
- GRSP and TFSA matching programs available
- Health, Wellness, and Dental Benefits
- Life Insurance, Critical Illness, Accidental Death, Long-term, and Short-term Disability Insurance
- Flexi-time
- Home office allowance program
- Work from Home & Work from Anywhere Policy
- Employee Referral Bonus Policy
- Paid Employee Volunteer Day
- Access to E-learning Platform
- Virtual and In-person Team-building Events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing Operations role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, Business Sustainability Rating Platform)
Company Size: 1,700+ employees worldwide
Founded: 2012
Company Description:
- EcoVadis is the leading provider of business sustainability ratings.
- Their solutions are backed by an international team of experts and powerful technology.
- They analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social, and ethical risks.
Company Specialties:
- Business Sustainability Ratings
- Data Analysis
- Sustainability Scorecards
- Risk Management
Company Website: https://ecovadis.com/
ASSUMPTION: EcoVadis is a well-established company in the business sustainability ratings industry, with a strong global presence and a commitment to driving sustainability change in business.
📊 Role Analysis
Career Level: Director/Manager level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with demand generation, revenue operations, and sales teams.
Work Arrangement: On-site in Toronto, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to shape and scale a growing function in a traditionally sales-led organization
- Chance to define what excellence looks like in marketing operations
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on the company's marketing efforts and drive revenue growth.
🌍 Location & Work Environment
Office Type: EcoVadis has a casual and friendly work environment, with a truly international atmosphere
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a strong tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and neighborhoods
- Toronto has a vibrant startup ecosystem, with many networking and professional development opportunities
Work Schedule: Full-time (40 hours per week), with flexible hours and work-from-home options
ASSUMPTION: The work environment at EcoVadis is collaborative and supportive, with a strong emphasis on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the CMO
Key Assessment Areas:
- Technical skills in marketing automation and data analysis
- Strategic thinking and problem-solving abilities
- Communication and leadership skills
- Cultural fit and alignment with EcoVadis' values
Application Tips:
- Highlight relevant experience and achievements in marketing operations or related roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
ATS Keywords: Marketing Operations, Marketing Automation, Data Analysis, SQL, Attribution Modeling, Lead Scoring, Process Optimization, Cross-functional Collaboration, Strategic Thinking
ASSUMPTION: EcoVadis uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pardot
- Google Analytics
- ZoomInfo
- VWO
- HighSpot
- Tableau
- Looker Studio
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize marketing efforts, track performance, and make data-driven decisions.
👔 Cultural Fit Considerations
Company Values:
- Work smart, have fun, and make an impact
- Guide all companies toward a sustainable world
- Provide actionable insights into environmental, social, and ethical risks
Work Style:
- Collaborative and supportive work environment
- Strong emphasis on work-life balance and employee well-being
- Opportunity to work in a truly international atmosphere
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment?
- Are you committed to driving sustainability change in business?
- Do you have strong technical skills in marketing automation and data analysis?
ASSUMPTION: EcoVadis values candidates who are a strong cultural fit, with a commitment to the company's mission and a collaborative work style.
⚠️ Potential Challenges
- Working in a fast-paced, growing organization with evolving priorities and demands
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the latest marketing technologies and best practices
- Ensuring data privacy and compliance with regulations such as GDPR and CCPA
ASSUMPTION: These challenges are inherent in a role that requires strong technical skills, strategic thinking, and the ability to work cross-functionally in a fast-paced environment.
📈 Similar Roles Comparison
- Director of Marketing Operations vs. Marketing Manager/Director: This role focuses more on process optimization, data-driven decision-making, and cross-functional collaboration, while a Marketing Manager/Director role may have more strategic and tactical responsibilities.
- Industry-specific context: EcoVadis operates in the business sustainability ratings industry, which has unique challenges and opportunities compared to other industries.
- Career path comparison: This role offers significant growth potential, with the opportunity to grow into a leadership role within the marketing department or even beyond.
ASSUMPTION: While this role shares some similarities with other marketing roles, it has unique aspects that require specific skills and experience.
📝 Sample Projects
- Implementing and refining lead scoring and lifecycle management processes to improve lead quality and conversion
- Developing and refining attribution models to optimize spend allocation and maximize marketing ROI
- Collaborating with demand generation and revenue operations teams to streamline workflows and system integrations
ASSUMPTION: These sample projects illustrate the types of initiatives that the Director of Marketing Operations might undertake to improve pipeline efficiency, revenue impact, and marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and how this role will be responsible for managing and optimizing it?
- How does this role collaborate with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking?
- What are the biggest challenges facing the marketing department, and how does this role address them?
- How does EcoVadis support the professional growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the opportunity to make a significant impact on marketing efforts and drive revenue growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit
- Research EcoVadis and the business sustainability ratings industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
