📌 Core Information
🔹 Job Title: Director of Marketing Operations
🔹 Company: Sigma Computing
🔹 Location: New York City, NY
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 8+ years (with at least 3 years in a Marketing Ops leadership role)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling marketing systems, processes, and performance reporting
- Optimizing the marketing engine across the funnel by partnering with various teams
- Improving operational efficiency, data quality, and marketing performance
- Building a foundation of operational excellence and accountability
ASSUMPTION: This role requires a strategic and detail-oriented individual who can balance both high-level strategy and day-to-day operations.
📋 Key Responsibilities
✅ Own the marketing tech stack ensuring systems are fully integrated and optimized to support campaign execution and lead management
✅ Define and manage lead lifecycle processes, lead scoring, routing, and attribution models in close collaboration with Sales and RevOps
✅ Build dashboards and reports to measure campaign performance, funnel metrics, and marketing’s contribution to pipeline and revenue
✅ Establish governance and QA processes to ensure data integrity, compliance (GDPR/CCPA), and consistent campaign execution
✅ Partner with the CMO and finance teams on annual planning, budget forecasting, and resource allocation
✅ Lead regular marketing performance reviews, helping the team understand what’s working, what’s not, and where to optimize
✅ Evaluate, recommend, and onboard new marketing technologies as needed
ASSUMPTION: This role requires a strong understanding of full-funnel marketing strategy and the ability to translate data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B SaaS marketing, with at least 3 years in a Marketing Ops leadership role
Required Skills:
- Deep expertise with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and BI/analytics tools (e.g., Sigma)
- Proven track record of improving operational efficiency, data quality, and marketing performance
- Strong understanding of full-funnel marketing strategy
- Analytical mindset with the ability to translate data into actionable insights
- Excellent communication skills and ability to influence cross-functional stakeholders
Preferred Skills:
- Experience with ABM tools like 6sense or Demandbase
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in marketing operations are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $230,000 annually
Benefits:
- Equity
- Generous health benefits
- Flexible time off policy
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch program
- Dog-friendly office
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary depending on various factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Cloud Analytics and Business Intelligence
Company Size: 501-1,000 employees
Founded: 2021 (based on LinkedIn profile)
Company Description:
- Sigma is the only cloud analytics and business intelligence tool empowering business teams to break free from the confines of the dashboard, explore data for themselves, and make better, faster decisions.
- The award-winning software was built to capitalize on the performance power of cloud data warehouses to combine data sources and analyze billions of rows of data instantly via an intuitive, spreadsheet-like interface – no coding required.
- Sigma Computing announced a $200M Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption.
Company Specialties:
- Data Analytics
- Business Intelligence
- Data Visualization
- Cloud Data Warehouses
- Spreadsheet
- Analytics
- Reporting
- Data Applications
- and Data Apps
Company Website: https://www.sigmacomputing.com/
ASSUMPTION: Sigma Computing is a fast-growing startup with a strong focus on innovation and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth into a leadership role
Reporting Structure: This role reports directly to the CMO and works closely with Demand Gen, Content Marketing, RevOps, the Data Team, and Sales
Work Arrangement: On-site, with a flexible time off policy
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on cutting-edge technology and contribute to the company's growth
- Chance to collaborate with various teams and gain exposure to different aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, as Sigma Computing continues to expand and innovate.
🌍 Location & Work Environment
Office Type: On-site, with a dog-friendly office
Office Location(s): 116 New Montgomery St, San Francisco, California 94105, US
Geographic Context:
- New York City, NY is a major urban center with a diverse economy and a thriving tech industry
- The office is located in the heart of downtown San Francisco, offering easy access to public transportation and nearby amenities
- The company has a flexible time off policy, allowing employees to balance work and personal responsibilities
Work Schedule: Full-time (40 hours per week), with a flexible time off policy
ASSUMPTION: The on-site work environment in New York City offers a dynamic and collaborative setting, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the CMO
Key Assessment Areas:
- Technical skills and expertise in marketing automation, CRM systems, and analytics tools
- Strategic thinking and ability to develop and execute operational plans
- Communication and collaboration skills, with the ability to influence cross-functional stakeholders
- Problem-solving and analytical skills, with a data-driven approach to decision-making
Application Tips:
- Highlight your relevant experience in B2B SaaS marketing and marketing operations
- Tailor your resume and cover letter to emphasize your skills and accomplishments in the required areas
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Research the company and the role to demonstrate your understanding of Sigma Computing's mission and values
ATS Keywords: Marketing Operations, B2B SaaS Marketing, Marketing Automation, CRM Systems, Analytics Tools, Operational Efficiency, Data Quality, Marketing Performance, Full-Funnel Marketing Strategy, Analytical Mindset, Communication Skills, Cross-Functional Collaboration, ABM Tools
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess the required skills and experience in marketing operations and B2B SaaS marketing.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation Platform)
- Salesforce (CRM System)
- Sigma (BI/Analytics Tool)
- 6sense or Demandbase (ABM Tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision-making
- Collaboration
- Customer-centricity
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven and analytical approach to problem-solving
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you possess strong communication and collaboration skills?
- Are you results-driven and focused on continuous improvement?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, data-driven environment and possess strong communication and collaboration skills are likely to be a good fit for Sigma Computing's culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams to drive results
- Adapting to changes in the marketing landscape and technology stack
- Balancing strategic thinking with day-to-day operational tasks
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing operations within a B2B SaaS company specializing in cloud analytics and business intelligence
- Similar roles in other industries may not require the same level of expertise in marketing automation, CRM systems, and analytics tools
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the business
ASSUMPTION: This role offers a unique opportunity to work in a cutting-edge industry and contribute to the growth of a fast-growing startup.
📝 Sample Projects
- Developing and implementing a new lead scoring model to improve marketing's contribution to pipeline and revenue
- Optimizing the marketing tech stack to improve campaign execution and lead management
- Building and refining dashboards and reports to measure campaign performance, funnel metrics, and marketing's contribution to pipeline and revenue
ASSUMPTION: These sample projects are representative of the types of initiatives that the Director of Marketing Operations may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other teams, such as Demand Gen, Content Marketing, RevOps, the Data Team, and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Sigma Computing support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing department, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS marketing and marketing operations
- Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making skills
- Research the company and the role to demonstrate your understanding of Sigma Computing's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
