Director of Marketing, Osprey

Helen of Troy

Full-time

On-site

Cortez, Colorado, United States

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Director of Marketing, Osprey

🔹 Company: Helen of Troy

🔹 Location: Cortez, Colorado

🔹 Job Type: Hybrid (work 3 days onsite)

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

Developing and executing a comprehensive marketing strategy for Osprey
Leading a marketing team to deliver results
Collaborating with creative departments and managing agencies
Managing public relations and social media efforts
Supporting sales teams and attending sales events

ASSUMPTION: This role requires a strategic and creative mindset, with the ability to manage multiple projects and teams simultaneously. Experience in the outdoor industry is preferred but not required.

📋 Key Responsibilities

✅ Develop and execute a comprehensive marketing strategy for Osprey

✅ Lead a marketing team to deliver results

✅ Collaborate with creative departments on brand and product campaigns

✅ Manage creative calendar and project management

✅ Lead agency management for creative and marketing functions

✅ Manage public relations and social media efforts

✅ Support sales teams and attend sales events

✅ Manage marketing budget and provide regular budget reviews

✅ Assist in product development and naming

✅ Manage sponsored athlete program and product testing

ASSUMPTION: This role requires strong leadership, communication, and project management skills. The ideal candidate will have experience in marketing strategy, creative collaboration, and budget management.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 8+ years in marketing experience in outdoor or related industries

Required Skills:

Demonstrated participation in and enthusiasm for outdoor pursuits
Creative and promotional orientation
Exceptional leadership and communication skills
Professional abilities in modern computer applications, marketing techniques, and social media practices

Preferred Skills:

Experience in the outdoor industry
Fluency in Spanish

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of developing and executing successful marketing strategies. Experience in the outdoor industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $140,504.51 - $210,756.76 annually (Colorado-specific)

Benefits:

Salary + Bonus
Healthcare, Dental, Vision
Paid Holidays, Paid Parental Leave
401(k) with company match
Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD)
Paid Time Off (PTO), Paid Charitable (volunteer) Leave
Educational Assistance

Working Hours: 40 hours per week, with a flexible hybrid work model

ASSUMPTION: The salary range provided is specific to Colorado and may not be applicable to other locations. Actual salaries will vary based on several factors, including location, experience, skill level, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1968

Company Description:

Helen of Troy is a global consumer products company offering creative products and solutions for customers
The company is powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion
Helen of Troy welcomes people as diverse as their brands and encourages applicants to share new ideas and try new things

Company Specialties:

Consumer Products
Consumer Goods
Consumer Packaged Goods
Innovation
Design
Marketing
Healthcare Products
Home Comfort
Personal Care
Housewares
Curling Iron
Hair Dryer
Kitchen Gadgets
Hydration Bottle
Beverage Container
Ear Thermometer
Air Purifier
Water Purifier
Backpack
Sporting Goods
Outdoors
Beauty

Company Website: www.helenoftroy.com

ASSUMPTION: Helen of Troy is a well-established company with a diverse portfolio of brands. The company values innovation, design, and marketing, and encourages applicants to share new ideas and try new things.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Hybrid (work 3 days onsite)

Growth Opportunities:

Potential to grow within the marketing department or the broader organization
Opportunities to lead and develop teams
Chance to work on high-impact projects and contribute to the company's success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to lead teams and contribute to the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (work 3 days onsite)

Office Location(s): Cortez, Colorado

Geographic Context:

Cortez is a small city in southwestern Colorado, with a population of approximately 8,500 people
The city is known for its outdoor recreation opportunities, including hiking, fishing, and hunting
The nearest major city is Durango, located about 45 miles to the north

Work Schedule: Tuesday through Thursday onsite, with the option to work remotely on Mondays and Fridays

ASSUMPTION: Cortez offers a small-town atmosphere with easy access to outdoor recreation. The hybrid work arrangement provides flexibility for employees to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

Phone or video screening
In-person or virtual interview with the hiring manager
Final interview with the VP of Marketing
Background check and reference check

Key Assessment Areas:

Marketing strategy and execution
Leadership and team management
Creative collaboration and project management
Budget management and financial acumen
Adaptability and problem-solving skills

Application Tips:

Highlight relevant marketing experience and achievements
Demonstrate your understanding of the outdoor industry and Osprey's brand
Showcase your leadership and team management skills
Prepare for behavioral interview questions focusing on marketing strategy, leadership, and problem-solving

ATS Keywords: Marketing Strategy, Leadership, Team Management, Creative Collaboration, Budget Management, Outdoor Industry, Osprey, Helen of Troy

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, leadership, and problem-solving skills. Applicants should be prepared to discuss their relevant experience and provide examples of their work.

🛠️ Tools & Technologies

Microsoft Office Suite
Google Workspace
Social media platforms (Facebook, Instagram, Twitter)
CRM software (e.g., Salesforce, HubSpot)
Marketing automation tools (e.g., Marketo, Pardot)
Project management tools (e.g., Asana, Trello)
Budget management tools (e.g., QuickBooks, Xero)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

Innovation
Design
Marketing
Collaboration
Inclusion

Work Style:

Creative and strategic thinking
Strong leadership and communication skills
Ability to work independently and in a team environment
Adaptability and problem-solving skills
Passion for the outdoor industry and Osprey's brand

Self-Assessment Questions:

How do you align with Helen of Troy's company values, specifically innovation, design, and marketing?
Describe your experience working in a hybrid or remote work environment and how you maintain productivity and communication with team members.
How do you approach creative collaboration and project management, and can you provide an example of a successful project you've led?

ASSUMPTION: Helen of Troy values innovation, design, and marketing, and seeks candidates who align with these values. Applicants should be prepared to discuss their relevant experience and provide examples of their work.

⚠️ Potential Challenges

Managing a team remotely or in a hybrid work environment may present unique challenges
Balancing multiple projects and priorities may require strong time management and organizational skills
Working in a fast-paced and dynamic marketing environment may require adaptability and quick decision-making
Collaborating with external agencies and vendors may require strong communication and project management skills

ASSUMPTION: This role may present unique challenges, such as managing a team remotely or in a hybrid work environment and balancing multiple projects and priorities. Applicants should be prepared to discuss their relevant experience and provide examples of how they have overcome similar challenges in the past.

📈 Similar Roles Comparison

This role is similar to a Senior Marketing Manager or Marketing Director position in the outdoor industry or related fields
Compared to other marketing roles, this position may require more experience in leadership, team management, and budget management
This role may offer more growth opportunities and a broader scope of responsibilities than entry-level or mid-level marketing positions

ASSUMPTION: This role is similar to a Senior Marketing Manager or Marketing Director position, with a broader scope of responsibilities and more growth opportunities. Applicants should be prepared to discuss their relevant experience and provide examples of their work in similar roles.

📝 Sample Projects

Developing and executing a successful marketing campaign for a new product launch
Managing a team to create and distribute press releases and other marketing materials
Collaborating with external agencies to create and execute a social media strategy
Managing a budget to ensure marketing activities remain within the allocated budget
Assisting in product development and naming for new products

ASSUMPTION: These sample projects are intended to provide an idea of the types of tasks and responsibilities required for this role. Applicants should be prepared to discuss their relevant experience and provide examples of their work in similar projects.

❓ Key Questions to Ask During Interview

What are the key priorities for this role in the first 30, 60, and 90 days?
How does this role fit into the broader marketing strategy for Osprey and Helen of Troy?
What are the most significant challenges facing the marketing team, and how can this role help address them?
How does the company support work-life balance for employees in this role?
What opportunities are there for professional development and growth within the marketing department or the broader organization?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the marketing team's priorities. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
Prepare for behavioral interview questions focusing on marketing strategy, leadership, and problem-solving
Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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