Director of Marketing & Planning (Marketing & Development) - FT/80

📌 Core Information

🔹 Job Title: Director of Marketing & Planning (Marketing & Development) - FT/80

🔹 Company: Springfield Hospital, Inc

🔹 Location: Springfield, Vermont, United States

🔹 Job Type: Full-time

🔹 Category: Healthcare, Marketing & Communications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and implementation of marketing, branding, communication, and public relations initiatives
• Leadership and management of media relations, digital marketing, and fundraising activities
• Collaboration with the Administrative Executive Team (AET) and participation in rotating Administrator on Call (AOC) coverage
• Data-driven decision-making and budget preparation
• Management of the Springfield Hospital Volunteer program and Board Development committee

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills, with a strong focus on data analysis and effective communication.

📋 Key Responsibilities

✅ Develop and implement marketing, branding, communication, and public relations strategies and campaigns

✅ Oversee media relations, traditional and digital marketing, and fundraising activities

✅ Assist with strategic planning efforts, using data and analytics to guide decision-making and prepare the annual operating budget

✅ Develop long-term strategies, set measurable goals, and analyze performance to drive continuous improvement and organizational growth

✅ Manage the Springfield Hospital Volunteer program and act as the administrative leader for the Board Development committee and all fundraising activities

✅ Participate in rotating Administrator on Call (AOC) coverage as a member of the AET

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, project management, and communication skills to effectively manage multiple initiatives and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Master’s degree preferred.

Experience: 5 years of experience/demonstrated success in Public Relations, Community Relations, or Marketing Director level position in a large organization.

Required Skills:

• Proven leadership experience with a track record of developing and implementing effective marketing campaigns
• Experience in developing annual reports, brochures, special publications, and marketing plans and ad campaigns
• Proficient in Microsoft Office Suite (Outlook, Excel, Word, Teams, etc.)
• Exceptional written, verbal, and interpersonal communication skills
• Deep understanding of healthcare marketing regulations (e.g., HIPAA, Stark Law)
• Strong project management and organizational skills
• Proficiency in digital marketing platforms, analytics tools, and content management systems
• Ability to work collaboratively in a small-team environment and develop effective relationships with various stakeholders
• Ability to handle confidential information discreetly and appropriately
• Ability to adapt resources to meet the needs of the situation

Preferred Skills:

• Experience in fundraising
• Experience in data capture and analysis

ASSUMPTION: Candidates should have a strong background in marketing, communications, or public relations, with a proven track record of success in a leadership role. Experience in healthcare marketing regulations and data analysis is essential.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Director of Marketing & Planning role in a non-profit healthcare organization in Vermont)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer contribution
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, 40 hours per week. Occasional evenings and weekends may be required.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are typical for a non-profit healthcare organization in Vermont.

📌 Applicant Insights

🔍 Company Context

Industry: Springfield Hospital is a not-for-profit, critical access hospital located in Springfield, VT, serving communities in Windsor, Windham, and portions of Bennington counties in Vermont and parts of Sullivan and Cheshire counties in New Hampshire.

Company Size: Springfield Hospital has 501-1,000 employees, making it a mid-sized organization. This size allows for a collaborative work environment with opportunities for growth and development.

Founded: Springfield Hospital was founded in 1911 and has a rich history of providing quality healthcare services to the communities it serves.

Company Description:

• Springfield Hospital offers inpatient and outpatient care, 24-hour emergency care, adult day care, and a broad array of special care services.
• The hospital works collaboratively with Springfield Medical Care Systems, a Federally Qualified Health Center, to provide a range of services including primary and pediatric care, dental, behavioral health, eye care, lifestyle medicine, Walk-In Care, care coordination, nutrition counseling, diabetes education, a Community Health Team, and a range of wellness programs.
• Springfield Hospital is committed to providing high-quality, compassionate care to its patients and is dedicated to improving the health and well-being of the communities it serves.

Company Specialties:

• Inpatient and outpatient care
• 24-hour emergency care
• Adult day care
• Special care services
• Collaborative care with Springfield Medical Care Systems

Company Website: http://www.springfieldhospital.org

ASSUMPTION: Springfield Hospital is a well-established, not-for-profit healthcare organization with a strong commitment to providing high-quality care to its patients and communities.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Executive Officer (CEO) and serving as a member of the Administrative Executive Team (AET).

Reporting Structure: The Director of Marketing and Planning reports directly to the CEO and works closely with other members of the AET, including the Chief Financial Officer (CFO), Chief Nursing Officer (CNO), and Chief Medical Officer (CMO).

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. Occasional evenings and weekends may be required to attend events, meetings, or cover on-call shifts.

Growth Opportunities:

• As a member of the AET, the Director of Marketing and Planning has the opportunity to contribute to strategic decision-making and organizational growth.
• This role provides the opportunity to lead and develop a team of marketing and communications professionals.
• With experience and demonstrated success, the Director of Marketing and Planning may have the opportunity to advance to an executive-level position within the organization.

ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the marketing and communications department and across the organization.

🌍 Location & Work Environment

Office Type: Springfield Hospital is a hospital setting, with a professional and collaborative work environment.

Office Location(s): 25 Ridgewood Road, Springfield, Vermont 05156, United States

Geographic Context:

• Springfield, Vermont, is a small city with a population of approximately 9,500 people.
• The hospital is located in the scenic Green Mountain National Forest, offering easy access to outdoor recreation and natural beauty.
• The area has a four-season climate, with mild summers and cold, snowy winters.

Work Schedule: The work schedule is primarily Monday through Friday, with occasional evenings and weekends required to attend events, meetings, or cover on-call shifts.

ASSUMPTION: The work environment at Springfield Hospital is professional, collaborative, and focused on providing high-quality patient care. The location offers a balance of urban and rural living, with easy access to outdoor recreation and natural beauty.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and cover letter through the application link provided.
• Initial phone or video screening with the Human Resources department.
• In-depth interview with the Chief Executive Officer (CEO) and other members of the Administrative Executive Team (AET).
• Final interview with the CEO and other key stakeholders.
• Background check and reference checks.

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and management skills
• Communication and interpersonal skills
• Data analysis and decision-making
• Understanding of healthcare marketing regulations

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with data analysis and healthcare marketing regulations in detail.
• Demonstrate your understanding of the organization's mission and values, and how your skills and experience align with them.
• Prepare questions to ask the interviewer about the organization, the team, and the role to show your interest and engagement.

ATS Keywords: Marketing, Communications, Public Relations, Leadership, Data Analysis, Project Management, Digital Marketing, Healthcare Marketing Regulations, Strategic Planning, Branding

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills in detail. The interview process is designed to assess the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of healthcare marketing regulations and data analysis.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Excel, Word, Teams, etc.)
• Digital marketing platforms (e.g., social media management tools, email marketing platforms, SEO tools)
• Analytics tools (e.g., Google Analytics, social media analytics tools)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Collaboration
• Accountability

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented
• Patient-centered

Self-Assessment Questions:

• How do you demonstrate compassion in your work, and how have you handled difficult or emotional situations in the past?
• Can you provide an example of a time when you had to make a difficult decision based on data, and how did you communicate that decision to stakeholders?
• How do you balance the need for results with the need for collaboration and adaptability in your work?

ASSUMPTION: Springfield Hospital values a collaborative, data-driven, and patient-centered work environment. Candidates should be able to demonstrate their alignment with these values and work styles in their application and interview.

⚠️ Potential Challenges

• Balancing multiple priorities and deadlines in a fast-paced environment
• Working with a small team and limited resources
• Navigating healthcare marketing regulations and compliance
• Adapting to changes in the healthcare industry and market trends

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Candidates should be prepared to discuss how they have overcome similar challenges in the past.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Communications Director role in a healthcare organization, but with a greater focus on strategic planning and data-driven decision-making.
• Compared to similar roles in other industries, this role requires a deeper understanding of healthcare marketing regulations and a greater emphasis on patient-centered care.
• Career path opportunities may include advancement to an executive-level position within the organization or transition to a similar role in another healthcare organization.

ASSUMPTION: Candidates should research similar roles in healthcare and other industries to better understand the unique requirements and opportunities of this role.

📝 Sample Projects

• Develop and implement a comprehensive marketing and communications strategy for a new healthcare service or facility
• Analyze patient satisfaction data to identify trends and opportunities for improvement, and develop targeted marketing campaigns to address them
• Collaborate with the fundraising team to develop and implement a successful capital campaign, exceeding the organization's fundraising goals

ASSUMPTION: These sample projects are designed to demonstrate the strategic, data-driven, and collaborative nature of this role. Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the organization's strategic plan for the next 3-5 years, and how this role contributes to its success?
• How does the organization support the professional development and growth of its employees?
• Can you describe the team dynamics and work environment within the Administrative Executive Team (AET) and the marketing and communications department?
• How does the organization measure the success of its marketing and communications initiatives, and how is that information used to inform decision-making?
• What are the biggest challenges facing the organization in the next 1-2 years, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the organization's strategic goals, team dynamics, and priorities, as well as the expectations and opportunities for growth in this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the application link provided: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3258914
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and data analysis abilities.
• Prepare for your interview by researching the organization, its mission and values, and the unique requirements of this role. Be ready to discuss your experience with data analysis and healthcare marketing regulations in detail.
• Prepare questions to ask the interviewer about the organization, the team, and the role to show your interest and engagement.
• Follow up with the hiring manager within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.