Director of Marketing, Rixos Phu Quoc, Vietnam

📌 Core Information

🔹 Job Title: Director of Marketing, Rixos Phu Quoc, Vietnam

🔹 Company: AccorCorpo

🔹 Location: Phu Quoc, Kien Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to drive hotel sales and brand awareness.
• Managing relationships with local media, influencers, and community leaders to enhance the hotel's reputation.
• Executing high-profile PR events and managing press inquiries with professionalism.
• Overseeing the care of visiting journalists and VIPs during their stay at the hotel.
• Collaborating with the General Manager, Hotel Manager, and other Heads of Departments to maintain alignment on marketing initiatives.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and proven experience in luxury hotel marketing to succeed.

📋 Key Responsibilities

✅ Developing, implementing, and overseeing the marketing budget, including forecasting, planning, and monitoring.

✅ Establishing and maintaining professional relationships with local journalists, community leaders, institutions, and embassies.

✅ Composing and distributing press releases to local media regarding significant hotel news and events.

✅ Managing and responding to press inquiries about the hotel with utmost professionalism.

✅ Orchestrating and executing high-profile PR events.

✅ Providing exemplary care and attention to journalists during their stay at the hotel.

✅ Implementing proactive PR measures to enhance the hotel's reputation.

✅ Overseeing general PR administrative tasks with precision and attention to detail.

✅ Developing and executing strategic marketing activities to support Rooms, F&B, and Banquet sales.

✅ Adhering strictly to company standards and maintaining impeccable grooming at all times.

✅ Participating in mandatory training sessions as scheduled.

✅ Demonstrating unwavering cooperation and respect within the team and across departments.

✅ Maintaining comprehensive knowledge of daily activities and all hotel facilities.

✅ Establishing and regularly updating a press database for the local market.

✅ Curating and maintaining an extensive picture archive of the property, ensuring high-quality images are readily available.

✅ Developing and maintaining an up-to-date press kit and fact sheet for the hotel.

✅ Managing inventory of all marketing materials, including flyers, information packets, and brochures.

✅ Maintaining access to Rixos press kit and all relevant group information.

✅ Systematically collecting and archiving press clippings.

✅ Liaising with the Corporate Public Relations Department for Rixos-related press inquiries.

✅ Cultivating and maintaining strong relationships with local journalists through regular communication and strategic engagement.

✅ Fostering connections with the local community, embassies, institutions, and administrations.

✅ Overseeing the care of visiting journalists and VIPs during their hotel stay.

✅ Implementing a strategic approach to press relations, including appropriate gifts, invitations, and visits.

✅ Planning, organizing, and conducting follow-up for PR events, including press cocktails and lunches.

✅ Diligently maintaining and enhancing the hotel's image across all major online platforms.

✅ Ensuring consistent and relevant information flow to hotel staff regarding Rixos news and updates.

✅ Collaborating closely with the General Manager, Hotel Manager, and other Heads of Departments to maintain alignment on marketing initiatives.

✅ Contributing content for internal company publications via Corporate Public Relations.

✅ Facilitating cross-marketing efforts with other Rixos hotels.

✅ Demonstrating comprehensive knowledge of the Rixos group and its core values.

✅ Participating in the annual Public Relations workshop organized by Corporate Public Relations.

✅ Providing unwavering support to Corporate Public Relations across all required areas.

✅ Strictly adhering to all hotel rules and regulations as outlined in the handbook.

✅ Fostering a work environment that promotes employee morale and instills departmental pride.

✅ Consistently projecting a professional image to customers and providing exceptional assistance with a prompt, caring, and helpful attitude.

✅ Anticipating customer needs to enhance service quality and customer satisfaction.

✅ Demonstrating flexibility in assisting other areas of the Hotel in response to business and customer needs.

✅ Maintaining thorough familiarity with the hotel's emergency procedures and remaining prepared for any potential emergencies.

✅ Developing and implementing a comprehensive yearly or half-yearly PR action plan and budget.

✅ Familiarizing oneself with all relevant company documentation, particularly the Operational Standards pertinent to the role.

✅ Assuming the responsibilities of Duty Manager when scheduled.

✅ Executing any additional duties as assigned by management.

✅ Participating in Task Force Teams for new property openings as required.

✅ Undertaking any other reasonable tasks as requested by senior management.

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field; Master's degree preferred

Experience: Minimum 7-10 years' experience in marketing, digital, or related professional area, with a proven track record in luxury hotel marketing

Required Skills:

• Proven expertise in digital marketing strategies, including social media and content marketing
• Strong understanding of e-commerce platforms and revenue management principles
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Proven leadership experience, with the ability to inspire and mentor a marketing team
• Strong analytical skills and proficiency in data-driven decision making
• Exceptional communication skills, both written and verbal, in English; additional language skills are a plus
• Proficiency in marketing analytics tools and CRM systems
• Experience in budget management and financial planning for marketing departments
• Strong network of industry contacts and relationships with key media outlets
• Ability to work effectively in a fast-paced, multicultural environment
• Willingness to travel and flexibility to work outside regular business hours when required

Preferred Skills:

• Experience in the hospitality industry, particularly in luxury or lifestyle hotel marketing
• Familiarity with the Rixos group and its core values

ASSUMPTION: Candidates with a strong background in luxury hotel marketing and digital marketing strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and qualifications. The salary range for this role in Vietnam typically falls between VND 1,200,000,000 - VND 1,800,000,000 per year.

Benefits:

• Comprehensive health insurance
• Retirement plan contributions
• Employee discounts on hotel stays and services
• Professional development opportunities
• Paid time off and holidays

Working Hours: Full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as required by the business.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: AccorCorpo operates in the hospitality industry, with a focus on luxury and upscale hotels and resorts. The company is known for its exceptional service, unique experiences, and commitment to sustainability.

Company Size: AccorCorpo is a large multinational corporation with over 10,000 employees worldwide. This size allows for ample opportunities for career growth and development.

Founded: AccorCorpo was founded in 1967 and has since grown to become one of the leading hospitality companies in the world, with a presence in over 100 countries.

Company Description:

• AccorCorpo is dedicated to providing exceptional experiences for its guests, with a focus on personalized service, innovative design, and sustainable practices.
• The company's portfolio includes a wide range of brands, from luxury and upscale hotels to economy and budget accommodations, catering to diverse traveler needs.
• AccorCorpo is committed to responsible business practices, with a strong focus on environmental sustainability, social responsibility, and ethical governance.

Company Specialties:

• Luxury and upscale hotels and resorts
• Sustainable hospitality practices
• Global hotel management and franchising
• Digital innovation and technology in hospitality
• Food and beverage services

Company Website: https://www.fairmont.com

ASSUMPTION: AccorCorpo's extensive experience in the hospitality industry and commitment to exceptional service make it an attractive employer for professionals seeking a career in the field.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing and public relations within the hospitality industry.

Reporting Structure: The Director of Marketing reports directly to the General Manager of the hotel and works closely with other department heads to ensure alignment on marketing initiatives.

Work Arrangement: This is an on-site, full-time position with a typical workweek of 40 hours, including evenings, weekends, and holidays as required by the business.

Growth Opportunities:

• Progression to a regional or global marketing role within AccorCorpo
• Expansion of responsibilities to include additional hotel properties or brands
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop their skills and expertise.

🌍 Location & Work Environment

Office Type: The role is based at the Rixos Phu Quoc hotel, a luxury all-inclusive resort located on the beautiful island of Phu Quoc, Vietnam.

Office Location(s): Rixos Phu Quoc, Hon Thom Island, Phu Quoc, Kien Giang, Vietnam

Geographic Context:

• Phu Quoc is a popular tourist destination known for its stunning beaches, clear waters, and lush landscapes.
• The island is part of the Kien Giang province in southern Vietnam and is easily accessible by air and sea.
• Phu Quoc has a tropical climate with two distinct seasons: a dry season from November to April and a wet season from May to October.

Work Schedule: The work schedule for this role is flexible and may vary depending on business needs. Evening and weekend work may be required to accommodate events and guest needs.

ASSUMPTION: The beautiful island setting of Phu Quoc provides a unique and attractive work environment for professionals in the hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Face-to-face or video interview with the General Manager and other department heads
• Final interview with the Regional Marketing Director
• Background check and offer

Key Assessment Areas:

• Marketing and PR strategy and planning
• Budget management and financial acumen
• Communication and interpersonal skills
• Leadership and team management
• Cultural fit and alignment with AccorCorpo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and PR experience, as well as your familiarity with the luxury hospitality industry.
• Demonstrate your understanding of the Rixos brand and its unique selling points in your application materials.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, highlighting your strategic thinking, creativity, and ability to drive results.
• Showcase your proficiency in digital marketing strategies, including social media and content marketing, as well as your understanding of e-commerce platforms and revenue management principles.

ATS Keywords: Marketing, PR, Luxury Hospitality, Digital Marketing, Social Media, Content Marketing, E-commerce, Revenue Management, Budget Management, Leadership, Team Management, Cultural Fit

ASSUMPTION: AccorCorpo's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role, with a focus on identifying the best fit for the company's unique work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect: Valuing and appreciating the diversity of our guests and colleagues
• Integrity: Acting with honesty and transparency in all our actions
• Commitment: Dedicated to exceeding guest expectations and delivering exceptional experiences
• Creativity: Encouraging innovation and continuous improvement

Work Style:

• Collaborative: Working closely with colleagues across departments to achieve common goals
• Adaptable: Embracing change and responding to evolving business needs
• Customer-focused: Prioritizing guest satisfaction and exceeding expectations
• Results-driven: Setting and achieving ambitious targets and key performance indicators

Self-Assessment Questions:

• How do you demonstrate respect for the diverse backgrounds and perspectives of your colleagues and guests?
• Can you provide an example of a time when you acted with integrity in a challenging situation?
• Describe your approach to setting and achieving ambitious marketing goals, and how you measure success.

ASSUMPTION: AccorCorpo's company culture is built on a foundation of respect, integrity, commitment, creativity, and collaboration, with a strong focus on delivering exceptional guest experiences.

⚠️ Potential Challenges

• Managing a marketing budget in a dynamic and unpredictable business environment
• Balancing the demands of multiple stakeholders, including the General Manager, department heads, and corporate headquarters
• Adapting to the unique cultural and linguistic nuances of the local market
• Navigating the complexities of working in a remote island location with limited resources

ASSUMPTION: These challenges require a high level of adaptability, resourcefulness, and strategic thinking to overcome successfully.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on public relations and community engagement to enhance the hotel's reputation and drive business growth.
• In the hospitality industry, marketing and PR strategies are closely tied to the overall guest experience, with a strong emphasis on personalization and exceptional service.
• Career progression in this field may involve transitioning to regional or global marketing roles, with opportunities to specialize in specific hotel brands or market segments.

ASSUMPTION: Understanding the unique aspects of marketing and PR in the hospitality industry is crucial for success in this role and for identifying potential career growth opportunities.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new hotel opening or renovation
• Managing a press event for a high-profile guest or celebrity visit to the hotel
• Creating and distributing a press release announcing a significant hotel achievement or award
• Collaborating with the F&B department to launch a new restaurant or dining concept within the hotel

ASSUMPTION: These sample projects illustrate the diverse range of marketing and PR responsibilities required for this role and the need for a well-rounded skill set to succeed.

❓ Key Questions to Ask During Interview

• Can you describe the hotel's target market and how the marketing strategy aligns with this audience?
• How does the hotel differentiate itself from competitors in the local market, and what role does marketing play in maintaining this competitive advantage?
• Can you provide an example of a successful marketing campaign implemented at the hotel, and what made it successful?
• How does the hotel measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for growth and development within the marketing department, and how does the company support the professional growth of its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the hotel's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and PR experience, as well as your familiarity with the luxury hospitality industry.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, highlighting your strategic thinking, creativity, and ability to drive results.
• Showcase your proficiency in digital marketing strategies, including social media and content marketing, as well as your understanding of e-commerce platforms and revenue management principles.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.