📌 Core Information
🔹 Job Title: Director of Marketing - SLED
🔹 Company: Pantheon Systems, Inc
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a verticalized marketing strategy for the SLED market
- Driving brand awareness and pipeline growth through various marketing channels
- Collaborating with sales and customer success teams to generate high-quality leads
- Optimizing marketing campaigns for continuous improvement and maximizing ROI
- Representing the company at major events and other relevant business activities
ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as strong collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute marketing campaigns, including digital campaigns, events, webinars, and ABM, to drive brand awareness and lead generation
✅ Collaborate with sales, customer account, and SDR teams to ensure marketing efforts support customer acquisition, expansion, and retention goals
✅ Integrate customer and market insights into marketing strategies and programs
✅ Track and analyze key performance metrics to optimize campaigns and maximize ROI
✅ Establish and manage marketing budgets, ensuring expenditures align with agreed operating budgets
✅ Work with product marketing and development teams to ensure segment input into the product development pipeline and future roadmap
✅ Keep abreast of market conditions, competitive activities, and industry trends
ASSUMPTION: This role requires a strong understanding of the SLED market landscape, norms, and best practices to develop effective marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of technology marketing experience in SLED or a related sub-vertical
Required Skills:
- Proven ability to develop and execute marketing campaigns with measurable results
- Strong understanding of the SLED market landscape and best practices
- Experience marketing to both IT and Communications personas
- Commercial data-driven mindset with experience using marketing automation (Marketo, Salesforce, Looker, 6Sense)
- Strong communication and relationship-building skills
Preferred Skills:
- Experience working with a partner ecosystem to amplify marketing efforts
- Familiarity with Drupal and WordPress
ASSUMPTION: Candidates with experience in the SLED market and a proven track record of driving marketing results are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $182,000 - $200,000 USD (based on industry standards for a Director of Marketing role with 5-10 years of experience)
Benefits:
- Industry competitive compensation and equity plan
- Flexible time off, sick days, and 13 paid holidays
- Comprehensive medical insurance (Health, Dental, Vision)
- Paid parental leave (plus fertility, adoption, and other family planning benefits)
- In-office workspace (San Francisco)
- Monthly allowance for wellness, reading, and access to LinkedIn Learning
- Events and activities both team-based and company-wide that inspire, educate, and cultivate
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing role with 5-10 years of experience. The actual salary may vary depending on factors such as the candidate's specific experience and the company's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Large company with established processes and a significant market presence)
Founded: 2010 (Over a decade of experience in the industry)
Company Description:
- Pantheon is a WebOps platform that powers over 300,000 sites in the cloud for customers including Google, Princeton, Salesloft, and Doctors Without Borders
- The platform enables organizations to manage all of their websites from a single dashboard, driving results through accelerated development and real-time publishing using collaborative workflows
- Pantheon's multitenant, container-based platform ensures always-on security, effortless scalability, and a lightning-fast content delivery network
Company Specialties:
- Drupal
- Cloud
- PaaS
- SaaS
- WordPress
- Infrastructure
- WebOps
- Hosting
- ContentOps
Company Website: pantheon.io
ASSUMPTION: Pantheon's extensive experience in the industry and large customer base indicate a stable and established company with a strong market presence.
📊 Role Analysis
Career Level: Mid-level to senior (5-10 years of experience required)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them
Work Arrangement: Remote (United States) with the option to work from the San Francisco office
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing department
- Opportunity to work on high-impact projects and drive significant results
- Chance to collaborate with and learn from experienced team members and industry experts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Pantheon is a well-established company with a strong market presence.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with an option to work from the San Francisco office)
Office Location(s): San Francisco, California
Geographic Context:
- The United States has a large and diverse market for technology products and services
- The San Francisco Bay Area is a major tech hub with numerous opportunities for networking and professional growth
- The remote work option allows for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: The remote work option and flexible hours make this role an attractive opportunity for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (CMO)
- Interview with a team member or cross-functional stakeholder
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Understanding of the SLED market landscape
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the SLED market
- Prepare examples of successful marketing campaigns you've executed and the results you've driven
- Research Pantheon's products, services, and competition to demonstrate your industry knowledge
ATS Keywords: SLED, marketing strategy, lead generation, campaign execution, sales collaboration, market insights, performance metrics, budget management, product development, event representation, data-driven mindset, marketing automation, cross-functional collaboration, creative thinking, relationship building, growth orientation, self-starter
ASSUMPTION: The application process for this role is likely to be competitive, as Pantheon is a well-established company with a strong market presence.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Looker
- 6Sense
- Drupal
- WordPress
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and goal-oriented
Self-Assessment Questions:
- How do you align with Pantheon's customer-centric approach to marketing?
- How do you stay up-to-date with industry trends and best practices in the SLED market?
- How do you balance strategic thinking with hands-on execution in your marketing approach?
ASSUMPTION: Candidates who align with Pantheon's values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing a full-funnel marketing strategy for a specific vertical (SLED) may require a steep learning curve for candidates without relevant experience
- Collaborating effectively with cross-functional teams, including sales and customer success, may present communication and alignment challenges
- Optimizing marketing campaigns for continuous improvement may require ongoing analysis and adjustment
- Working remotely may present challenges in terms of staying connected and engaged with the team
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the SLED vertical within the marketing department
- Compared to other marketing roles, this position requires a strong understanding of the SLED market landscape and best practices
- Career progression in this role may lead to more senior marketing positions within Pantheon or other organizations
ASSUMPTION: Candidates with relevant experience in the SLED market are more likely to succeed in this role and find it an attractive opportunity for growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the SLED market
- Conducting market research to identify trends and opportunities in the SLED market and incorporating findings into marketing strategies
- Collaborating with sales and customer success teams to create targeted campaigns that drive high-quality leads and pipeline growth
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the importance of staying up-to-date with market trends and best practices.
❓ Key Questions to Ask During Interview
- How does this role fit into Pantheon's overall marketing strategy and how will my work contribute to the company's growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Pantheon support the professional development and growth of its marketing team members?
- What are the key challenges facing the SLED market and how can this role help address them?
- How does Pantheon foster a collaborative and inclusive work environment, particularly for remote team members?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role and helps candidates better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://pantheon.io/about/careers/detail?gh_jid=6819047
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements in the SLED market
- Prepare examples of successful marketing campaigns you've executed and the results you've driven
- Research Pantheon's products, services, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
