📌 Core Information
🔹 Job Title: Director of Marketing Strategy & Operations
🔹 Company: Perot Museum of Nature and Science
🔹 Location: 2201 N Field St, Dallas, TX 75201 - Dallas, TX
🔹 Job Type: Full Time
🔹 Category: Museums, Historical Sites, and Zoos
🔹 Date Posted: 2025-04-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven, customer-centric marketing strategies
- Enhancing brand visibility and audience engagement
- Overseeing integrated campaigns, digital innovation, and operational excellence
- Leading a multidisciplinary team within the Marketing and Customer Experience Division
ASSUMPTION: This role requires a strategic marketer and operational expert who can thrive at the intersection of creativity, analytics, and execution.
📋 Key Responsibilities
✅ Leading the creation and execution of a comprehensive marketing strategy that aligns with institutional goals and enhances brand equity
✅ Developing integrated media plans across paid, owned, and earned channels, with end-to-end ownership of paid media programs
✅ Defining key performance indicators (KPIs) and building reporting frameworks to evaluate campaign effectiveness and inform continuous improvement
✅ Collaborating cross-functionally to ensure marketing initiatives align with exhibitions, programs, and broader institutional objectives
✅ Leveraging customer data, behavioral insights, and market research to understand audience segments and grow market share
✅ Implementing segmentation and personalization strategies to deepen audience engagement, acquisition, and retention
✅ Overseeing the Museum’s web and digital ecosystem to ensure a compelling, user-centric experience that reflects brand values
✅ Managing agency partnerships to optimize digital advertising, SEO/SEM, and overall website performance
✅ Driving the strategic integration of CRM and marketing automation platforms to support personalized, data-driven campaigns
✅ Establishing scalable processes for marketing planning, execution, and performance evaluation
✅ Leading and mentoring a multidisciplinary team, fostering a collaborative, agile, and high-performing marketing culture
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
Experience: 8+ years of progressive experience in marketing strategy and operations, with a strong emphasis on digital marketing and audience development
Required Skills:
- Deep expertise in data analytics and the ability to convert insights into strategic decisions
- Proficiency with CRM platforms, marketing automation systems, and modern digital marketing tools
- Proven experience in integrated media planning across digital, social, and traditional channels
- Excellent project management skills with the ability to lead multiple initiatives in a fast-paced environment
- Strong leadership and team development experience
Preferred Skills:
- Familiarity with museum operations, cultural programming, or nonprofit marketing
- Experience within the cultural, educational, or science sectors
ASSUMPTION: Candidates with a strong background in marketing strategy, digital marketing, and data analytics will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director of Marketing Strategy & Operations role in the Dallas, TX area, the estimated salary range is $120,000 - $160,000 per year. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with employer match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time position with standard office hours, Monday through Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: The Perot Museum of Nature and Science is a nonprofit organization dedicated to inspiring minds through nature and science. It is a leading cultural and educational institution in the Dallas-Fort Worth area.
Company Size: The museum has 201-500 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.
Founded: The museum was founded in 2006, with a rich history and commitment to its mission.
Company Description:
- Offers a wide range of interactive exhibits and educational programs
- Focuses on science, nature, and technology to engage and inspire visitors
- Provides a unique destination for families, students, and lifelong learners
Company Specialties:
- Education and public programming
- Exhibit development and design
- Event rentals and catering services
- Museum operations and management
Company Website: https://www.perotmuseum.org/
ASSUMPTION: Working at the Perot Museum of Nature and Science offers a dynamic and engaging environment, with a focus on education, innovation, and community impact.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or a similar executive position.
Reporting Structure: The Director of Marketing Strategy & Operations will oversee a multidisciplinary team, including marketing specialists, digital marketing coordinators, and marketing operations associates.
Work Arrangement: This is an on-site position, with occasional remote work possible for specific tasks or projects.
Growth Opportunities:
- Potential career advancement within the Marketing and Customer Experience Division or other departments
- Chances to lead special projects or initiatives that drive institutional impact
- Opportunities to develop and refine skills in marketing strategy, digital marketing, and team leadership
ASSUMPTION: This role provides a unique opportunity to shape the museum's marketing strategy and make a significant impact on its overall success.
🌍 Location & Work Environment
Office Type: The museum's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2201 N Field St, Dallas, TX 75201
Geographic Context:
- Dallas, TX is a vibrant, multicultural city with a thriving arts and culture scene
- The museum is located in the Dallas Arts District, offering easy access to public transportation and nearby amenities
- The area provides a mix of urban and suburban living options, with a range of housing and entertainment options
Work Schedule: Standard office hours, Monday through Friday, with occasional evenings and weekends as needed for events or special projects
ASSUMPTION: The museum's location in the Dallas Arts District offers a dynamic and engaging work environment, with easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR department
- In-depth behavioral interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing and analytics expertise
- Leadership and team management abilities
- Cultural fit and alignment with the museum's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing strategy, digital marketing, and leadership experience
- Prepare examples of your ability to convert data insights into actionable marketing tactics
- Demonstrate your understanding of the museum's mission and how your skills can contribute to its success
- Follow up with the HR department one week after submitting your application, if you have not heard back
ATS Keywords: Marketing Strategy, Digital Marketing, Data Analytics, CRM, Marketing Automation, Integrated Media Planning, Customer Experience, Segmentation, Personalization, Operational Excellence, Museum Marketing
ASSUMPTION: The interview process will focus on assessing your strategic thinking, digital marketing expertise, and leadership abilities, as well as your cultural fit with the museum.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation systems (e.g., Marketo, Pardot)
- Modern digital marketing tools (e.g., Google Analytics, Adobe Creative Suite, SEO/SEM tools)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Innovation and continuous learning
- Collaboration and teamwork
- Stewardship and responsible use of resources
- Accessibility and inclusivity
Work Style:
- Dynamic and fast-paced, with a focus on results and impact
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Data-driven and analytical, with a commitment to continuous improvement
- Adaptable and flexible, with the ability to thrive in a changing environment
Self-Assessment Questions:
- How do you approach integrating data insights into marketing strategies to drive measurable results?
- Can you provide an example of a successful marketing campaign you've led, and how you measured its impact?
- How do you foster a collaborative and high-performing team culture, and what steps do you take to support team development?
ASSUMPTION: Candidates who align with the museum's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Balancing strategic planning with day-to-day execution and team management
- Adapting to a dynamic and evolving museum environment, with changing priorities and initiatives
- Managing a diverse team with varying skill levels and areas of expertise
- Ensuring marketing strategies align with institutional goals and other departmental priorities
- Meeting the expectations of a high-profile cultural institution with a strong reputation for excellence
ASSUMPTION: These challenges require a versatile and adaptable candidate who can thrive in a dynamic and evolving environment.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position places a stronger emphasis on digital marketing, data analytics, and operational excellence
- In the museum industry, this role requires a unique blend of marketing strategy, digital marketing, and leadership skills, with a deep understanding of the cultural sector
- Career paths for this role may include progression to Chief Marketing Officer or other senior leadership positions within the museum or related cultural institutions
ASSUMPTION: This role offers a unique opportunity to shape the museum's marketing strategy and make a significant impact on its overall success.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new exhibit or program
- Implementing a CRM and marketing automation system to support personalized, data-driven campaigns
- Conducting market research to understand audience segments and grow market share
- Overseeing a website redesign to enhance the user experience and reflect the museum's brand values
ASSUMPTION: These projects demonstrate the range of responsibilities and initiatives associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the museum's long-term strategic plan, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics within the Marketing and Customer Experience Division?
- How does the museum support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the museum approach collaboration and cross-functional partnerships with other departments?
ASSUMPTION: These questions will help you better understand the role, the team, and the museum's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through https://www.perotmuseum.org/careers
- Tailor your resume and cover letter to highlight your relevant marketing strategy, digital marketing, and leadership experience
- Prepare examples of your ability to convert data insights into actionable marketing tactics
- Demonstrate your understanding of the museum's mission and how your skills can contribute to its success
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
