Director of Marketing, The Rady Shell at Jacobs Park

📌 Core Information

🔹 Job Title: Director of Marketing, The Rady Shell at Jacobs Park

🔹 Company: San Diego Symphony Orchestra

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Performing Arts

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing successful marketing campaigns to meet attendance and revenue goals for events at The Rady Shell at Jacobs Park
• Planning and executing media buys, subscription, and single-ticket campaigns
• Developing and managing marketing budget, and maintaining individual show budgets
• Coordinating with various teams to enhance customer experience and optimize ticket purchasing paths
• Assisting in the development of branding, media planning, and media partnerships

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and a passion for music and the arts.

📋 Key Responsibilities

✅ Plan and execute marketing and media buys for events at The Rady Shell at Jacobs Park to achieve and exceed earned revenue and attendance goals, and support in the pursuit of fundraising opportunities.

✅ Develop and execute annual subscription and single-ticket campaigns

✅ Assist in the development of institutional goals for venue and event marketing on an annual basis; create and maintain yearly plan to achieve institutional growth and goals at the venue

✅ Develop strategic utilization of direct mail, e-mail and digital capabilities to maximize earned revenue and achieve set marketing strategies

✅ Maintain individual show budgets and documentation of paid campaigns for show settlements

✅ Coordinate with ticket office, front-of-house and IT teams to achieve optimum ticket purchasing paths and customer experience

✅ Assist in the development of branding, media planning and media partnerships

✅ Create and manage marketing budget for The Rady Shell at Jacobs Park

✅ Work with local, regional and national groups to develop San Diego Symphony’s role in marketing and promotion of the city and region

ASSUMPTION: This role involves working closely with various teams and external partners to ensure successful marketing campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 4 years progressive marketing experience, particularly in concert promotion

Required Skills:

• Proven leadership experience achieving earned revenue goals in commercial concert presentations
• Excellent verbal and written communication skills
• Thorough understanding of existing and emerging best practices in marketing, especially those specific to concert promotion
• Significant knowledge of online marketing and ability to integrate social and digital media into communications and marketing efforts
• Knowledge of ticketing software and platforms a plus

Preferred Skills:

• Spanish language skills
• Basic graphic and Web design skills

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on concert promotion and digital marketing strategies.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Director of Marketing role in the Performing Arts sector in San Diego)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• AD&D Insurance
• Long-term Disability Insurance
• Short-term Disability Insurance
• FSA
• Paid Sick Days
• Vacation Days
• Holidays
• 401(k) Plan

Working Hours: Full-time position, with regular on-site work and weekend/evening hours required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Performing Arts

Company Size: 11-50 employees

Founded: 1910

Company Description:

• San Diego Symphony performed its first concert on December 6, 1910, and has become one of the leading orchestras in the United States
• Committed to providing musical experiences of superior quality for the greater San Diego community and beyond
• Offers a wide range of concert experiences, including Masterworks, Winter Pops, Family Festival, Symphony Exposed, and an outdoor Summer Pops season

Company Specialties:

• Orchestral performances
• Concert promotion
• Music education and outreach

Company Website: http://www.sandiegosymphony.com

ASSUMPTION: The San Diego Symphony is a well-established organization with a rich history and a commitment to providing high-quality musical experiences for its community.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities

Reporting Structure: Reports directly to the Vice President of Marketing and Communications

Work Arrangement: On-site, with regular weekend and evening hours required

Growth Opportunities:

• Potential to advance to a senior marketing or leadership role within the organization
• Opportunity to work on a variety of events and marketing campaigns, gaining diverse experience
• Possibility to collaborate with external partners and stakeholders, expanding professional network

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the broader performing arts industry.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 1245 Seventh Avenue, San Diego, CA 92101, US

Geographic Context:

• San Diego is the second-largest city in California and the eighth-most populous city in the United States
• The city is known for its mild climate, natural environment, and cultural institutions
• San Diego's performing arts scene is vibrant and diverse, with numerous theaters, museums, and music venues

Work Schedule: Full-time, with regular on-site work and weekend/evening hours required

ASSUMPTION: The San Diego Symphony's office is located in a bustling urban area, with easy access to cultural attractions, restaurants, and public transportation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Human Resources department
• First-round interview with the Vice President of Marketing and Communications
• Second-round interview with additional team members or stakeholders
• Final interview with the President and CEO of the San Diego Symphony

Key Assessment Areas:

• Marketing and campaign strategy development
• Budget management and financial acumen
• Leadership and team management skills
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in concert promotion and digital marketing
• Prepare examples of successful marketing campaigns you've led, and be ready to discuss the strategies and outcomes
• Research the San Diego Symphony and its recent marketing efforts to demonstrate your enthusiasm and understanding of the organization

ATS Keywords: Marketing, Media Buying, Budget Management, Team Leadership, Concert Promotion, Digital Marketing, Ticket Sales, Brand Development, Customer Experience

ASSUMPTION: The San Diego Symphony's application process is designed to assess candidates' marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Ticketing software (e.g., Tessitura, Paciolan, or similar)
• Marketing automation tools (e.g., Mailchimp, HubSpot, or similar)
• Social media platforms (e.g., Facebook, Instagram, Twitter, or similar)
• Graphic design software (e.g., Adobe Creative Suite, Canva, or similar)

ASSUMPTION: The San Diego Symphony uses industry-standard marketing and design tools to support its marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Collaboration
• Innovation
• Community

Work Style:

• Creative and strategic thinking
• Data-driven decision making
• Strong communication and interpersonal skills
• Adaptability and flexibility

Self-Assessment Questions:

• How do you align with the San Diego Symphony's values, and how have you demonstrated these values in your previous roles?
• How do you approach integrating data and analytics into your marketing strategies?
• Describe a time when you had to adapt to a significant change in your marketing plan or strategy. How did you handle this, and what was the outcome?

ASSUMPTION: The San Diego Symphony values candidates who are passionate about music and the arts, and who demonstrate strong marketing expertise, leadership skills, and cultural fit within the organization.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines and budgets
• Adapting to changes in the performing arts industry and market trends
• Collaborating with various teams and external partners to ensure successful events and marketing efforts
• Working regular weekend and evening hours, as required

ASSUMPTION: The Director of Marketing role at the San Diego Symphony presents unique challenges and opportunities for growth and development within the performing arts industry.

📈 Similar Roles Comparison

• Unlike other marketing roles in the performing arts, this position focuses specifically on events at The Rady Shell at Jacobs Park, requiring a unique blend of venue-specific and broader organizational marketing expertise
• In comparison to marketing roles in other industries, this position offers the opportunity to work in a creative and dynamic environment, with a focus on arts and culture
• Career progression in this role may involve advancing to a senior marketing or leadership role within the San Diego Symphony or a similar performing arts organization

ASSUMPTION: This role offers a unique blend of marketing and event-specific responsibilities, with opportunities for growth and development within the performing arts industry.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a high-profile concert event at The Rady Shell at Jacobs Park
• Collaborating with external partners to promote the San Diego Symphony's role in the city's cultural scene
• Analyzing and optimizing ticket sales strategies to maximize revenue and attendance for events at The Rady Shell at Jacobs Park

ASSUMPTION: These sample projects illustrate the diverse and strategic nature of the Director of Marketing role at the San Diego Symphony.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the San Diego Symphony approach collaboration with external partners and stakeholders?
• What are the most significant challenges facing the performing arts industry, and how is the San Diego Symphony addressing them?
• How does the San Diego Symphony support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the San Diego Symphony's organizational structure, culture, and priorities for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in concert promotion and digital marketing
• Prepare examples of successful marketing campaigns you've led, and be ready to discuss the strategies and outcomes
• Research the San Diego Symphony and its recent marketing efforts to demonstrate your enthusiasm and understanding of the organization
• Follow up with the San Diego Symphony one week after submitting your application to confirm receipt and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.