📌 Core Information
🔹 Job Title: Director of Marketing (USA Remote)
🔹 Company: Gurobi Optimization
🔹 Location: United States
🔹 Job Type: Full-Time Remote
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing strategies for the Americas
- Driving pipeline growth, customer engagement, and brand awareness
- Mentoring and managing a high-performing marketing team
- Collaborating cross-functionally with sales, product, and customer success teams
- Utilizing data-driven insights to optimize marketing efforts and maximize ROI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing to drive success in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and execute multi-channel marketing strategies to enhance brand awareness, lead generation, and customer retention
✅ Align marketing initiatives with company-wide objectives and sales priorities to maximize impact
✅ Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media
✅ Drive lead-generation initiatives to support sales pipeline growth and business expansion
✅ Utilize data-driven insights to refine targeting, improve conversion rates, and maximize ROI
✅ Collaborate with sales leadership to optimize account-based marketing (ABM) strategies
✅ Oversee the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos)
✅ Ensure brand consistency across all messaging, campaigns, and marketing materials
✅ Conduct market research to stay ahead of industry trends, competitive positioning, and customer expectations
✅ Lead, mentor, and develop a team of marketing professionals to drive operational excellence
✅ Foster a culture of creativity, ownership, and accountability within the marketing organization
✅ Collaborate with sales, product, and customer success teams to align marketing efforts with business needs
✅ Establish key marketing performance indicators (KPIs) to measure effectiveness and inform decision-making
✅ Manage and optimize the marketing budget to ensure efficiency and impact
✅ Provide regular reporting and insights to leadership on campaign performance and market opportunities
ASSUMPTION: This role requires a strong understanding of marketing principles, a data-driven approach, and the ability to work effectively across multiple teams and disciplines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10 years of experience in B2B marketing, with at least 3-5 years in a leadership role
Required Skills:
- Proven experience in demand generation, campaign management, and digital marketing
- Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce)
- Experience leading marketing programs for SaaS or technology-focused businesses
Preferred Skills:
- Fluency in Spanish
- Experience working with a remote, global team
ASSUMPTION: Candidates with a strong background in B2B marketing, a proven track record of driving results, and a strategic mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Marketing role with 10+ years of experience in the USA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Director of Marketing role with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees (Mid-sized company offering opportunities for growth and impact)
Founded: 2008 (Established company with a history of success)
Company Description:
- Gurobi Optimization produces the world’s fastest and most powerful mathematical optimization solver – the Gurobi Optimizer
- Used by leading global companies across 40+ industries to solve complex, real-world problems and make automated decisions
- Focuses on delivering the best solver and support to help companies optimize their efficiency and profitability
Company Specialties:
- State-of-the-art mathematical programming solvers
- Mixed-integer programming (MILP, MIQP, and MIQCP) problems
- Linear programming (LP) problems
- Quadratic and quadratically constrained programming (QP and QCP) problems
- Optimization models and solutions, and artificial intelligence
Company Website: http://www.gurobi.com
ASSUMPTION: Gurobi Optimization is a well-established company with a strong reputation in the software development industry, offering opportunities for growth and impact in the marketing field.
📊 Role Analysis
Career Level: Executive (Senior leadership role with strategic responsibilities)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) or another senior executive
Work Arrangement: Remote (USA) with occasional travel for meetings and events
Growth Opportunities:
- Potential to advance to a VP or CMO role as the company grows
- Opportunities to expand the marketing team and take on additional responsibilities
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (USA)
Office Location(s): United States (Flexible work arrangements with no specific office location)
Geographic Context:
- Working remotely allows for a flexible work-life balance and the ability to work from various locations
- Opportunity to collaborate with a global team and work on international marketing campaigns
- Access to a diverse range of professional networks and industry events
Work Schedule: Full-time (40 hours per week) with flexible scheduling and occasional travel
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while working for a successful, global company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the CMO or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and leadership skills
- Marketing expertise and industry knowledge
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Prepare a portfolio of your marketing work, including campaigns, content, and other relevant materials
ATS Keywords: Marketing strategy, demand generation, digital marketing, campaign management, marketing analytics, team leadership, brand positioning, customer engagement, cross-functional collaboration, data-driven decision-making
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketo (Marketing automation platform)
- Salesforce (CRM platform)
- Microsoft 365 (Productivity suite)
- Google Analytics (Web analytics service)
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The company will provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus: Verbal and written communication skills that bring clarity and build trust
- Power of the Team: Motivated with a team-oriented mindset that aims to both inspire and be inspired by others
- Innovation: The courage to bring ideas forward and see yourself as an integral part of the global team
- Dedication: Organized and agile, focusing on meeting professional objectives while promoting a healthy work-life balance
- Integrity: Promise to uphold honesty as your compass and conduct all business practices with an ethical mindset and fiscal responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving results in a B2B marketing role?
- Are you comfortable working remotely and collaborating with a global team?
- Do you have strong leadership skills and the ability to mentor and develop a team of marketing professionals?
- Are you comfortable working with data and using it to inform decision-making?
- Do you align with the company's core values and cultural principles?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and a strategic, data-driven approach to marketing are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent performance across multiple time zones
- Balancing the demands of a strategic, leadership role with the day-to-day responsibilities of campaign management
- Adapting to a fast-paced, dynamic work environment with frequent changes and priorities
- Navigating a mid-sized company with a complex organizational structure and multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset, but they may require additional effort and adaptability from the successful candidate.
📈 Similar Roles Comparison
- This role is unique in its focus on driving global marketing strategies for the Americas, with a strong emphasis on data-driven decision-making and cross-functional collaboration
- Compared to other marketing leadership roles, this position offers a greater emphasis on strategic thinking and a broader range of responsibilities
- Career progression in this role may follow a similar path to other marketing leadership positions, with opportunities to advance to VP or CMO roles as the company grows
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations before applying.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or feature
- Conducting market research to identify new opportunities for growth and expansion
- Optimizing digital marketing campaigns to improve conversion rates and maximize ROI
- Collaborating with sales leadership to optimize account-based marketing (ABM) strategies
- Overseeing the development and execution of high-quality content (whitepapers, case studies, webinars, blog posts, and videos)
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on in this role, but the specific projects and priorities may vary based on the company's needs and objectives.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does this role collaborate with other teams, such as sales, product, and customer success?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the cultural fit before making a decision to apply or accept an offer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare a portfolio of your marketing work, including campaigns, content, and other relevant materials
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and decision-making skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
