📌 Core Information
🔹 Job Title: Director of Marketing Western Europe (m/f/d)
🔹 Company: Retarus GmbH
🔹 Location: Paris, FR
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving go-to-market strategies for Western Europe
- Collaborating cross-functionally with marketing leaders to align marketing initiatives
- Planning and executing integrated marketing and lead generation campaigns
- Managing the online presence in the Western Europe market
- Leading and developing a multidisciplinary marketing team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B marketing for complex technology products.
📋 Key Responsibilities
✅ Develop and drive the go-to-market strategy for Western Europe, including market analysis, competitive positioning, and strategic alignment for each product in your region
✅ Collaborate cross-functionally with marketing leaders in the US and Central Europe to align marketing initiatives and manage agency partnerships to support regional marketing objective and revenue targets.
✅ Plan and execute integrated marketing and lead generation campaigns - including events - to drive MQLs, upsell, and cross-sells for direct and partner sales teams.
✅ Manage the online presence in the Western Europe market and ensure consistent, relevant, and engaging content, media, advertisement across all digital channels, in alignment with global brand guidelines and in collaboration with internal marketing teams, and external agencies.
✅ Lead and develop a multidisciplinary marketing team, fostering a collaborative and creative work environment while supporting individual growth through structured professional development.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in planning and executing B2B lead generation campaigns for complex technology products
Required Skills:
- Expertise in developing go-to-market strategies across multiple product lines
- Understanding of the intricacies of localizing marketing campaigns
- Proven ability to define and defend market positioning for several products
- Familiarity with account-based marketing best practices
- Proven ability to lead internal teams and manage external partners to achieve marketing targets
- Practical experience with marketing automation and campaign management tools
- Native-level French and business-fluent English for effective communication in international environments
Preferred Skills:
- Experience in the cloud-based messaging solutions industry
- Familiarity with SAP and other enterprise-level software
ASSUMPTION: Candidates should have a strong understanding of the technology industry and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for a Marketing Director in Western Europe)
Benefits:
- Mobile working and flexible working time
- Collaborative, diverse company culture and superior team spirit
- Flat hierarchies and great feedback culture
- Development opportunities & career perspective
- International business & cross-site collaboration
- Modern, dog-friendly offices with nice amenities
- Company-paid health insurance, public transportation, lunch vouchers and further benefits
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is based on market research and industry standards for a Marketing Director role in Western Europe. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale, serving over 40% of the companies listed on the S&P Global 100.
Company Size: Retarus has 500 employees in 19 offices on four continents, making it a medium-sized company with a global presence.
Founded: Retarus was founded in 1992 and is privately owned and founder-managed.
Company Description:
- Retarus serves major players in various markets across the world, including Adidas, Bayer, SAP, BNP Paribas, Goldman Sachs, T-Systems, Swarovski, and UPS.
- The company operates locally and thinks globally, with teams organized across borders and highly integrated.
- Retarus is committed to creating a diverse and dynamic environment for its employees, with generous compensation, time off, and a global, collaborative workplace.
Company Specialties:
- Cloud Fax
- Fax Server Replacement
- Fax
- Email Security
- API Messaging
- EDI
- Business Integration
- SMS
- Messaging
- B2B Communication
- Compliance
- Application Messaging
- SAP Messaging
- Electronic Invoicing
- E-Procurement
- Transactional Email
- SaaS
- Intelligent Document Processing
Company Website: http://www.retarus.com
ASSUMPTION: Retarus' focus on enterprise-scale messaging solutions makes it an attractive employer for marketing professionals seeking a global, dynamic work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Marketing Director Western Europe will oversee a multidisciplinary marketing team and collaborate with marketing leaders in the US and Central Europe.
Work Arrangement: This role is based in Paris, France, with a hybrid work arrangement, combining on-site and remote work.
Growth Opportunities:
- Potential to expand the marketing team and take on additional responsibilities
- Opportunities for cross-functional collaboration and learning across different business units
- Career progression within the marketing department or other areas of the business
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: Retarus' Paris office is a modern, dog-friendly workspace with nice amenities.
Office Location(s): 33 Avenue du Maine, 75015 Paris, France
Geographic Context:
- Paris is a major European hub for business, finance, and technology
- The city offers a high quality of life, with a rich cultural scene, excellent dining, and numerous recreational opportunities
- Paris is well-connected by public transportation, with easy access to international airports
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The Paris office provides a dynamic and collaborative work environment, with easy access to international travel and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and go-to-market strategy development
- Leadership skills and team management
- Cross-functional collaboration and stakeholder management
- Marketing campaign planning and execution
- Fluency in French and English
Application Tips:
- Highlight your experience in developing go-to-market strategies and executing B2B lead generation campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
ATS Keywords: Go-to-market strategy, B2B lead generation, market analysis, competitive positioning, marketing campaign planning, team leadership, cross-functional collaboration, stakeholder management, French, English
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and marketing expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation and campaign management tools (e.g., Marketo, HubSpot, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-oriented
- Stable and fair employer
- Strategic business partner with a long-term vision
- Multicultural, multilingual, and engaging workplace
Work Style:
- Collaborative and dynamic
- International and cross-functional
- Focused on creating impactful and dynamic projects
Self-Assessment Questions:
- Do you thrive in a dynamic, international work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strategic mindset and a strong focus on execution?
ASSUMPTION: Retarus values candidates who are adaptable, collaborative, and comfortable working in a dynamic, international environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing strategic thinking with day-to-day campaign execution
- Adapting to a dynamic and evolving work environment
- Working in a multicultural, multilingual team
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other Marketing Director positions, but with a focus on the Western European market and a hybrid work arrangement
- Retarus' focus on enterprise-scale messaging solutions sets it apart from other technology companies
- Career progression opportunities may vary based on the specific company and industry
ASSUMPTION: This role offers a unique combination of strategic focus, international scope, and hybrid work arrangement, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the Western European market
- Planning and executing a multi-channel marketing campaign to drive MQLs and upsells for an existing product
- Managing the online presence for Retarus in the Western European market, including website optimization and content creation
ASSUMPTION: These sample projects illustrate the strategic, tactical, and management aspects of the role, highlighting the need for a well-rounded marketing professional.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Western European market?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What are the key priorities for this role in the first 90 days?
- How does Retarus support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to assess the company's long-term vision, team dynamics, onboarding process, professional development opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of successful marketing campaigns you've led and the results you've achieved
- Follow up with Felix Gansmeier, the hiring manager, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
