📌 Core Information
🔹 Job Title: Director of Merchandising Marketing
🔹 Company: Monro, Inc.
🔹 Location: Fairport, New York
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership for Monro’s overall marketing
- Website design and content development/management
- Search engine optimization (SEO)
- Paid search (SEM/PPC) and traditional marketing
- CRM acquisition and retention initiatives
- Brand creative development and management
- Team leadership and development
ASSUMPTION: This role requires a broad range of marketing expertise, with a strong focus on digital strategies and team management.
📋 Key Responsibilities
✅ Develop and coordinate digital and traditional marketing strategies to attract potential customers
✅ Provide strategic leadership for Monro’s overall marketing, including website, internet, traditional, and other marketing activities
✅ Coordinate the work of the marketing team and external agencies
✅ Manage web analytics and other trends, use findings to assess performance and recommend improvements regularly
✅ Conduct competitive analysis of online features and functionality
✅ Perform other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field
Experience: Minimum of 7 years working in an advertising agency or consumer marketing organization with experience in performing website development, marketing plan development, and internet marketing (SEO/SEM/PPC)
Required Skills:
- Excellent verbal and written communication and presentation skills
- Strong organizational skills with the ability to manage multiple initiatives and change focus quickly
- Possess critical and creative thinking abilities
- Ability to coach, mentor, develop, and lead a team
- Proficient knowledge of all Microsoft Office applications
- Ability to read, analyze, and interpret business documents, project management reports, etc.
- Ability to take initiative in identifying problems, analyzing data, and establishing facts in order to produce prompt practical decisions and solutions
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital strategies and team leadership.
💰 Compensation & Benefits
Salary Range: $150,000 - $170,000 annually
Benefits:
- Health Insurance
- Dental Insurance
- 401K Retirement Plan with Company Match
- Paid Vacation
- Paid Holidays
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range is competitive for a marketing director role in the automotive industry, with a focus on digital strategies and team leadership.
📌 Applicant Insights
🔍 Company Context
Industry: Monro, Inc. operates in the automotive service and tire industry, with a focus on providing quality tire and auto service to consumers
Company Size: Monro, Inc. is a mid-sized company with approximately 1,300 auto repair shops and tire dealers in 32 states
Founded: 1957, in Rochester, New York
Company Description:
- Monro’s family of brands is one of the leading automotive service and tire dealers in the United States
- Headquartered in Rochester, New York, with nearly 1,300 auto repair shops and tire dealers in 32 states
- Supports 16 highly respected tire and auto service brands, each with its regional strength and community connections
Company Specialties:
- Automotive service and repair
- Tire sales and installation
- Scheduled maintenance
- State inspections
- Wheel alignment
- Battery and electrical services
- AC systems
Company Website: http://www.monro.com
ASSUMPTION: Monro, Inc. is a well-established company in the automotive service and tire industry, with a strong focus on providing quality service to consumers.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Sr. Director Marketing
Reporting Structure: The Marketing Director manages the Marketing Department team of approximately 5-8 team members
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects
Growth Opportunities:
- Potential advancement to a senior marketing leadership role within the company
- Opportunities to expand marketing expertise and skills through on-the-job training and company-sponsored certifications
- Possibility to transition to a different brand or division within the Monro family of brands
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Fairport, New York
Geographic Context:
- Fairport is a suburb of Rochester, New York, with a population of approximately 5,500 people
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Rochester is the third most populous city in New York State, with a diverse economy and a rich history in industries such as photography, optics, and manufacturing
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Sr. Director Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Team leadership and management
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions that focus on your marketing skills and leadership abilities
- Research the company and industry to show your enthusiasm and knowledge
ATS Keywords: Marketing Director, Digital Marketing, Traditional Marketing, SEO, SEM, PPC, CRM, Brand Development, Team Leadership, Communication, Analytical Skills, Creative Thinking, Project Management, Organizational Skills, Problem Solving, Data Analysis
ASSUMPTION: The application process is competitive, with a focus on assessing marketing skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies are standard for marketing professionals in the industry.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Respect
- Accountability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have experience leading a marketing team and driving results in a fast-paced environment?
- Are you comfortable managing multiple projects and priorities, and able to adapt to changing circumstances?
- Do you have a strong customer focus and a commitment to delivering exceptional service?
ASSUMPTION: Monro, Inc. values a collaborative, customer-focused, and results-driven work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple marketing initiatives and priorities
- Adapting to a fast-paced and changing environment
- Meeting aggressive revenue and growth targets
ASSUMPTION: These challenges are common in a senior marketing leadership role and can be overcome with strong leadership, communication, and organizational skills.
📈 Similar Roles Comparison
- Compared to other marketing director roles, this position has a stronger focus on digital strategies and team management
- In the automotive industry, marketing directors may have additional responsibilities related to product marketing and brand management
- Career progression may include transitioning to a senior marketing leadership role within the company or moving to a different brand or division
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and hands-on execution in the automotive industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to drive revenue growth
- Managing a team to create and implement a successful brand refresh campaign
- Conducting a competitive analysis and making data-driven recommendations to improve SEO performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the key challenges facing the marketing team, and how can I help address them?
- How does Monro support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion, and how does it manifest in the marketing department?
ASSUMPTION: These questions demonstrate your interest in the role and your commitment to driving marketing success at Monro, Inc.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing skills and leadership abilities
- Research the company and industry to show your enthusiasm and knowledge
- Follow up with the hiring manager within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
