📌 Core Information
🔹 Job Title: Director of Multimedia
🔹 Company: ACLU - National Office
🔹 Location: New York, United States
🔹 Job Type: Hybrid (2 days/week or 8 days/month in-office)
🔹 Category: Multimedia Production
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Develop and execute innovative, digital-first content that engages audiences across platforms, translating complex organizational initiatives into compelling stories.
2. Team Management: Lead, mentor, and inspire a multidisciplinary team of video producers, editors, animators, and podcast creators, fostering a collaborative, inclusive, and supportive environment.
3. Cross-functional Collaboration: Work across the Marketing & Communications team to identify stories to amplify and prioritize the production of creative content that engages audiences and advances the ACLU’s mission.
4. Budget Management: Manage the multimedia team’s budget and resources effectively, making strategic decisions on resource allocation.
ASSUMPTION: This role requires a creative leader and strong people manager who expertly harnesses storytelling to educate, inspire, and advance social justice. The ideal candidate will have extensive experience in multimedia production, proven leadership in managing creative teams, and a deep understanding of audience engagement strategies across social platforms.
📋 Key Responsibilities
🌟 Creative Leadership
- Lead and oversee the creative direction for all multimedia projects, ensuring alignment with the ACLU’s brand identity and mission.
- Foster innovation within the multimedia team, advocating for the creation of impactful, bold, and compelling content across visual, audio, and digital platforms.
- Collaborate with the Head of Brand Studio and team directors to develop strategic storytelling solutions that amplify the ACLU’s work.
🌟 Team Management & Development
- Lead, mentor, and inspire a multidisciplinary team of video producers, editors, animators, and podcast creators, fostering a collaborative, inclusive, and supportive environment.
- Provide clear direction, timely feedback, and guidance to ensure the team’s professional growth and skill development across multimedia formats.
- Oversee the team’s workflow, ensuring equitable distribution of tasks and efficient high-level project management.
- Manage the multimedia team’s budget and resources effectively, making strategic decisions on resource allocation.
- Identify freelance needs, coordinate the hiring of support staff during high-volume periods, and source and manage outside vendors to ensure seamless project execution.
🌟 Multimedia Execution & Oversight
- Oversee the entire multimedia production process, from ideation and strategy development to final execution, ensuring the highest standards of quality across video, audio, and digital content.
- Manage production for ACLU events, including pitching, producing, and photo/video capture.
- Manage the production timeline and ensure all projects are completed on time, within scope, and meet brand and legal standards.
- Ensure final approvals and internal reviews are conducted efficiently.
- Lead production efforts for special projects.
- Support initiatives to expand the ACLU’s audience by creating engaging, accessible, and strategically targeted multimedia content.
🌟 Collaboration & Communication
- Work across the Marketing & Communications team to identify stories to amplify and prioritize the production of creative content that engages audiences and advances the ACLU’s mission.
- Serve as a key liaison between the multimedia team and other stakeholders, ensuring seamless collaboration and alignment across departments.
- Oversee and manage the Data Asset Management (DAM), ensuring efficient organization, storage, and retrieval of multimedia content across the organization.
📈 Future ACLU’ers Will
- Be committed to advancing the mission of the ACLU.
- Center and embed the principles of equity, inclusion, and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives.
- Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts.
📌 What You’ll Bring
- Extensive experience in multimedia production, including proven leadership in the field.
- Proven ability to manage and mentor multidisciplinary creative teams in a dynamic environment.
- Strong storytelling skills with experience creating impactful video, audio, and digital content for both organic social and paid ad campaigns.
- Expertise in the full production pipeline, from ideation and pre-production to directing, editing, and post-production.
- Deep understanding of audience engagement strategies across social platforms.
- Ability to translate complex social justice issues into compelling, accessible content that educates and drives action.
- Excellent project management skills, with the ability to oversee multiple projects, stakeholders, and deadlines while aligning with organizational goals.
- Proficiency in video and audio production, including shooting, directing, editing, and sound design.
- Proficiency in Adobe Creative Suite (Premiere Pro & After Effects).
- Strong communication and collaboration skills, with experience working across departments to execute creative strategies.
🎯 Preferred Qualifications
- Experience in mission-driven, advocacy, or nonprofit organizations.
- Familiarity with storytelling in the social justice space.
- Experience managing a Digital Asset Management (DAM) system.
- Background in event production, including live filming and content capture.
💰 Compensation & Benefits
Salary Range: $188,816 (Level D), reflecting the salary of a position based in New York, NY. This position is subject to a hybrid schedule of 2 days/week or 8 days/month in-office.
Benefits:
- Paid-Time Off
- Healthcare Benefits (including medical, dental, and vision coverage, parental leave, gender affirming care & fertility treatment)
- 401k Plan with employer match
- Annual professional development funds, internal professional development programs and workshops
📌 Applicant Insights
🔍 Company Context
- Industry: Civil liberties and civil rights advocacy
- Company Size: 501-1,000 employees
- Founded: 1920, in New York, NY
- Company Description: The ACLU is a non-profit, non-partisan organization dedicated to defending and preserving individual rights and liberties guaranteed by the Constitution and laws of the United States. They take up the toughest civil liberties and civil rights challenges of our time, seeking to inspire those who want change to become the ones who make change.
- Company Specialties: Civil rights, freedom of speech, immigrants’ rights, racial justice, criminal justice system reform, voting rights, LGBT rights, technology and liberty, women’s rights, reproductive rights, religious liberty, civil liberties, and disability rights.
📊 Role Analysis
- Career Level: Senior-level role with significant leadership responsibilities.
- Reporting Structure: Reports directly to the Head of Brand Studio within the Communications & Marketing Department.
- Work Arrangement: Hybrid, with a required in-office presence of 2 days per week or 8 days per month.
- Growth Opportunities: This role offers the chance to lead a team and shape the ACLU’s multimedia narratives, with potential for growth in creative leadership and team management.
🌍 Location & Work Environment
- Office Type: Hybrid, with a required in-office presence of 2 days per week or 8 days per month.
- Office Location(s): 125 Broad St, New York, 10004, US
- Geographic Context: New York, NY, is a bustling city with a vibrant cultural scene, offering numerous opportunities for networking and professional growth.
- Work Schedule: Full-time, with a standard workweek of 40 hours, plus additional hours as needed to meet project deadlines.
💼 Interview & Application Insights
- Typical Process: The interview process may include phone screens, video calls, and in-person interviews with team members and stakeholders. Applicants can expect to discuss their portfolio, past projects, and creative vision for the ACLU’s multimedia content.
- Key Assessment Areas: Applicants should be prepared to demonstrate their leadership skills, storytelling abilities, and understanding of the ACLU’s mission and values. They should also be ready to discuss their experience with multimedia production, team management, and budget management.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your best multimedia work, including video, audio, and digital content.
- Familiarize yourself with the ACLU’s mission, values, and recent campaigns to demonstrate your enthusiasm and alignment with the organization.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro & After Effects)
- Video and audio production equipment (cameras, microphones, lighting, etc.)
- Digital Asset Management (DAM) software
- Project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., Facebook, Instagram, Twitter, TikTok)
👔 Cultural Fit Considerations
- Company Values: The ACLU values equity, transparency, and clarity in pay. They are committed to providing a supportive and inclusive work environment that respects and embraces difference, treats everyone equitably, and empowers colleagues to do the best work possible.
- Work Style: The ideal candidate will be a creative and strategic thinker, with strong leadership skills and a collaborative work style. They should be comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously.
⚠️ Potential Challenges
- Role-specific Challenges: This role requires managing a team with diverse skills and backgrounds, balancing multiple projects with varying deadlines, and working with stakeholders across the organization to align multimedia content with the ACLU’s mission and goals.
- Company-specific Challenges: The ACLU is a high-profile organization with a significant public presence, which can sometimes attract criticism and controversy. Applicants should be comfortable working in a high-visibility role and navigating potential public scrutiny.
- Industry-specific Challenges: The nonprofit sector can face budget constraints and resource limitations, which may impact the scope and scale of multimedia projects. Applicants should be prepared to work within these constraints and prioritize projects based on their potential impact and alignment with the ACLU’s mission.
📈 Similar Roles Comparison
- Responsibilities: Unlike other multimedia roles, this position requires a strong focus on strategic leadership, team management, and cross-functional collaboration. It also involves managing a budget and overseeing a team responsible for shaping the ACLU’s multimedia narratives.
- Industry Context: The ACLU’s mission and values set this role apart from other multimedia positions. Applicants should be passionate about social justice and committed to using their creative skills to advance the ACLU’s work.
- Career Path Comparison: This role offers a unique opportunity to lead a team and shape the ACLU’s multimedia narratives, with potential for growth in creative leadership and team management. It can serve as a stepping stone to other senior-level roles within the organization or in the broader nonprofit sector.
📝 Sample Projects
- Developing a multimedia campaign to raise awareness about a specific civil liberties issue, including video, audio, and digital content.
- Creating a series of animated explainer videos to educate the public about the ACLU’s work and impact.
- Managing the production of a live event, including pitching, producing, and capturing photo and video content.
💡 Key Questions to Ask During Interview
- What are the biggest challenges facing the multimedia team currently, and how can this role help address them?
- How does the ACLU approach multimedia content in relation to its overall communications strategy?
- What are the most important qualities and skills you’re looking for in a candidate for this role?
- How does the ACLU support the professional growth and development of its employees?
- What are the most rewarding aspects of working in the multimedia department at the ACLU?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/aclu/jobs/8015603002).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio showcasing your best multimedia work, including video, audio, and digital content.
- Familiarize yourself with the ACLU’s mission, values, and recent campaigns to demonstrate your enthusiasm and alignment with the organization.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
