📌 Core Information
🔹 Job Title: Director of Online Marketing (Remote)
🔹 Company: Sonic Electronix
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing sales and marketing plans
- Managing and growing a team of marketing and sales professionals
- Collaborating with cross-functional teams to drive revenue growth
- Leveraging data and analytics to inform strategic decisions
- Representing the company at industry events and conferences
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both sales and marketing channels.
📋 Key Responsibilities
✅ Develop and implement sales and marketing plans to achieve corporate objectives within the operating budget
✅ Develop and implement growth opportunities by channel and geographic market
✅ Direct staffing, training, and performance evaluations to develop sales and marketing teams
✅ Stay up to date on relevant best practices in E-Commerce and related industries
✅ Collaborate with merchandisers on product emphasis and transitions
✅ Represent the company at conferences, trade shows, and events
✅ Assist in special projects as necessary
ASSUMPTION: This role involves a high degree of strategic planning, team management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Four-year BA/BS Degree in Business, Management, Marketing, or a related field
Experience: 5+ years of hands-on progressively responsible experience in E-Commerce, with 3+ years of management experience leading a team in a similar, large catalog consumer products retailer
Required Skills:
- Outstanding written and oral communication skills
- Customer-focused, creative sales strategist
- Demonstrated ability and track record of driving profitable sales in a variety of channels
- Critical thinker with solid analytical and problem-solving skills
- Detail-oriented and organized
- Advanced Microsoft Excel and Office skills
- Hands-on team player with a strong work ethic
- Excellent project management skills
Preferred Skills:
- Passion for audio and consumer electronics
- Drive to discover and learn new technologies
- MBA with Economics, Marketing, or E-Business focus
- SQL Experience
- Microsoft Excel Expert
ASSUMPTION: These qualifications reflect the need for a strategic, data-driven, and team-focused leader with a strong background in E-Commerce.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Online Marketing with 5-10 years of experience in the Retail sector)
Benefits:
- Competitive compensation package, including salary, bonuses on hiring goals, and company merit-based bonuses
- Entrepreneurial, can-do passionate team
- Driven work environment that recognizes, respects, and appreciates results
- Discounts on all the gear we sell
- No red tape or difficult access to management
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The benefits listed are a mix of common industry benefits and those mentioned in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specializing in consumer electronics, with a focus on car audio, video, and GPS navigation systems
Company Size: 51-200 employees (Medium-sized company with a significant team and resources)
Founded: 2000 (Established company with a long history in the industry)
Company Description:
- SonicElectronix.com is an eCommerce retailer of specialty consumer electronics with a passion for mobile electronics
- The company is an energetic industry leader in car audio, video, and GPS navigation, as well as headphones, portable electronics, and pro audio and DJ products
- SonicElectronix.com is known for its thoughtfully curated products, accurate information, and expert advice, aiming to provide an exceptional customer experience
Company Specialties:
- Car Audio/Stereo
- Car Video & GPS
- Headphones
- Pro Audio
- DJ
Company Website: SonicElectronix.com
ASSUMPTION: Sonic Electronix is a well-established retailer with a strong focus on customer experience and expertise in the consumer electronics industry.
📊 Role Analysis
Career Level: Senior-level role, suitable for an experienced professional looking to grow as a leader in the field
Reporting Structure: Reports directly to the CEO, with the opportunity to manage and grow a team of marketing and sales professionals
Work Arrangement: Remote (Solely), with the flexibility to work from anywhere with a reliable internet connection
Growth Opportunities:
- Potential to grow into a VP or C-level role as the company continues to expand
- Opportunities to develop and mentor team members, fostering a culture of growth and learning
- Chance to make a significant impact on the company's sales and marketing strategy, driving revenue growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote (Solely), with no physical office location required
Office Location(s): Louisville, Kentucky, United States (Company headquarters, but not required for this role)
Geographic Context:
- Louisville, Kentucky, is located in the eastern United States, with a humid subtropical climate
- The city has a population of approximately 600,000 people and is known for its vibrant arts scene, historic neighborhoods, and outdoor recreation opportunities
- Louisville is home to several major corporations and has a diverse economy, with significant employment in manufacturing, healthcare, and logistics
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely and manage your own schedule
ASSUMPTION: This role offers a high degree of flexibility and autonomy, with the ability to work from anywhere and manage your own schedule.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager (CEO)
- Final interview with key stakeholders, including team members and other senior leaders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and expertise in E-Commerce
- Analytical and problem-solving skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with sales and marketing strategies, team management, and data-driven decision-making
- Demonstrate your passion for audio and consumer electronics, as well as your drive to learn and adapt
- Prepare questions to ask the interviewers about the company's culture, growth plans, and expectations for this role
ATS Keywords: Director, Online Marketing, E-Commerce, Sales Strategy, Marketing Operations, Team Management, Analytics, Retail, Consumer Electronics, Car Audio, Car Video, GPS, Headphones, Pro Audio, DJ
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and industry expertise.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, Jira)
- CRM and marketing automation platforms (Salesforce, HubSpot, Marketo)
- SEO and SEM tools (Google Analytics, Google Ads, SEMrush)
- Social media management tools (Hootsuite, Buffer)
- Video conferencing tools (Zoom, Google Meet)
ASSUMPTION: This role requires proficiency in a variety of tools and technologies, with a focus on project management, CRM, and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Passion for audio and consumer electronics
- Expertise and thought leadership in the industry
- Customer-focused approach to business
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Entrepreneurial and can-do attitude
- Data-driven and analytical mindset
- Strong leadership and team management skills
- Adaptable and flexible in a dynamic work environment
- Excellent communication and presentation skills
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in consumer electronics and E-Commerce?
- Can you provide an example of a time when you successfully managed a team to achieve a significant sales or marketing goal?
- How do you approach data analysis and decision-making in a marketing context?
- Can you describe your experience with remote work and managing remote teams?
- How do you balance strategic planning with day-to-day tactical execution in a marketing role?
ASSUMPTION: Sonic Electronix values candidates who are passionate about audio and consumer electronics, with a strong focus on customer experience, data-driven decision-making, and team collaboration.
⚠️ Potential Challenges
- Managing a remote team and fostering a collaborative work environment
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a dynamic and evolving industry, with new technologies and trends emerging regularly
- Managing a budget and ensuring that marketing and sales efforts remain profitable
- Balancing the needs and priorities of multiple stakeholders, including the CEO, team members, and other senior leaders
ASSUMPTION: These challenges reflect the dynamic and fast-paced nature of the role, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- This role is similar to a VP of E-Commerce or a Chief Marketing Officer, with a focus on sales and marketing strategy, team management, and data-driven decision-making
- Unlike these roles, the Director of Online Marketing at Sonic Electronix is focused on the consumer electronics industry and has a strong emphasis on audio and car electronics
- Career paths for this role may include progression to a VP or C-level role within the company, or transitioning to a similar role at another consumer electronics retailer or E-Commerce company
ASSUMPTION: This role offers a unique blend of strategic, leadership, and industry-specific responsibilities, with a clear path for career growth and development.
📝 Sample Projects
- Developing and implementing a comprehensive sales and marketing plan to drive revenue growth in the car audio category
- Managing a team to execute a successful Black Friday and Cyber Monday marketing campaign, resulting in a 25% increase in sales
- Conducting market research and analysis to identify new growth opportunities in the headphone market
- Collaborating with the merchandising team to launch a new line of pro audio products, including a targeted marketing campaign and in-store promotions
ASSUMPTION: These sample projects reflect the strategic, team-focused, and data-driven nature of the role, with a strong emphasis on driving revenue growth and expanding market share.
❓ Key Questions to Ask During Interview
- What are the company's growth plans for the next 3-5 years, and how does this role contribute to that growth?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its sales and marketing efforts, and how can I contribute to improving those metrics?
- What is the company's approach to work-life balance, and how does that translate to a remote work environment?
- How does the company foster a culture of collaboration and teamwork, particularly in a remote setting?
ASSUMPTION: These interview questions are designed to help you understand the company's growth plans, expectations for the role, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on sales and marketing strategy, team management, and data-driven decision-making
- Prepare for your interviews by researching the company, its industry, and the specific challenges and opportunities it faces
- Practice your presentation skills and be ready to discuss your experience with sales and marketing strategies, team management, and data-driven decision-making
- Follow up with the hiring manager (CEO) after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
