📌 Core Information
🔹 Job Title: Director of Paid and Organic Social Media
🔹 Company: Udemy
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2 days per week in the office)
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: 8+ years in social media marketing, with at least 3 years in a leadership role
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive social media strategy
- Overseeing the social media budget and ROI metrics
- Mentoring and managing a team of social media marketing professionals
- Collaborating with various stakeholders to drive business results
- Staying ahead of industry trends and emerging technologies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both B2B and B2C social media landscapes.
📋 Key Responsibilities
✅ Developing and implementing a comprehensive social media strategy that aligns with the company’s objectives for both Consumer and B2B segments
✅ Owning the social media budget and ROI metrics, including the strategic allocation of resources across paid and organic initiatives
✅ Mentoring and managing a team of social media marketing professionals, fostering a culture of innovation, collaboration, and accountability
✅ Leading the development, execution, and optimization of paid and organic social media campaigns
✅ Defining KPIs, monitoring performance metrics, and providing actionable insights to optimize campaigns and inform future strategies
✅ Collaborating with content creators and designers to produce engaging and impactful social media content tailored to diverse audiences
✅ Overseeing the integration of social media initiatives with broader marketing campaigns and customer journey touchpoints
✅ Staying ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge
✅ Using data-driven insights to guide and refine the audience segmentation strategy, ensuring precise targeting and meaningful engagement
✅ Creating and managing a social testing roadmap, incorporating A/B and incrementality testing to inform data-driven optimizations and enhance performance
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive meaningful business outcomes through social media initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in social media marketing, with at least 3 years in a leadership role
Required Skills:
- Exceptional leadership and team management skills
- Strong expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics)
- Expertise in paid social media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and organic social media management tools (e.g., Sprinklr)
- Demonstrated ability to oversee and optimize paid social budgets of $1M+ monthly with an emphasis on performance campaigns, ensuring efficient allocation and maximizing ROI
- Excellent communication and storytelling skills, with the ability to tailor messaging to different audiences
- Strong project management, cross-functional collaboration, and organizational abilities
- Creative mindset with the ability to think strategically and execute tactically
Preferred Skills:
- Experience running performance-based paid social programs
- Proven ability to measure and report on social media ROI
- Strong understanding of organic social first campaign development and execution
- Deep knowledge of social media platforms, tools, and best practices
- Background in managing substantial social media marketing budgets
- Strong portfolio of successful social media campaigns that demonstrate creativity and measurable results
ASSUMPTION: The ideal candidate will have a proven track record of managing and scaling paid and organic social media programs in B2C and B2B environments, with a strong focus on performance campaigns and data-driven decision making.
💰 Compensation & Benefits
Salary Range: $180,000 - $225,000 USD per year (based on experience and location)
Benefits:
- Equity
- Bonus
- Professional Development Stipend
- Unlimited Access to Udemy Courses
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for a Director of Paid and Organic Social Media role, considering the required experience level and location. Udemy offers competitive compensation and benefits packages to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a leading global marketplace for learning and teaching online, operating in the e-learning industry
Company Size: Udemy has 1,001-5,000 employees, providing a large and established platform for growth and collaboration
Founded: Udemy was founded in 2010, with over 15 years of experience in the e-learning space
Company Description:
- Udemy's mission is to transform lives through learning, providing a global marketplace platform for learners, instructors, and enterprises to achieve their goals and reach their full potential
- The company offers a wide range of courses in various languages, catering to diverse audiences and industries
- Udemy's culture fosters inclusion and belonging, encouraging innovation, creativity, passion, and teamwork
Company Specialties:
- E-learning
- Education
- Skills development
- Technology
- Internet
- Marketplace
- Online learning
- Upskilling
- Reskilling
- Power skills
- Business
- Corporate learning
Company Website: www.udemy.com
ASSUMPTION: Udemy's extensive experience and large employee base provide a stable and supportive environment for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP of Performance & Growth Marketing
Reporting Structure: The Director of Paid and Organic Social Media will oversee a team of social media marketing professionals, collaborating with various stakeholders across Marketing, PDE, Data Science, and Sales
Work Arrangement: This is a hybrid role, requiring two days per week in the San Francisco office
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to collaborate with various departments and influence the broader marketing strategy
- Possibility to transition into a more senior role within the organization, such as VP of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: Udemy's San Francisco office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 600 Harrison St, Floor 3, San Francisco, CA 94107, US
Geographic Context:
- San Francisco is a major tech hub, offering ample opportunities for networking and professional growth
- The city is known for its diverse culture, vibrant neighborhoods, and beautiful natural surroundings
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options
ASSUMPTION: Udemy's San Francisco office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development in a thriving tech hub.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the VP of Performance & Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Expertise in social media analytics and campaign optimization
- Understanding of Udemy's business model and target audience
- Cultural fit and alignment with Udemy's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful social media campaigns you've led and the results you achieved
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research Udemy's business model, target audience, and recent marketing campaigns to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Social Media Marketing, Paid Social Media, Organic Social Media, Team Management, Strategic Planning, Cross-Functional Collaboration, Data-Driven Decision Making, Performance Campaigns, Budget Management, A/B Testing, Incrementality Testing
ASSUMPTION: Udemy's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics)
- Paid social media platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager)
- Organic social media management tools (e.g., Sprinklr)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Udemy's marketing team uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive business results through social media initiatives.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Be a lifelong learner
- Embrace diversity and inclusion
- Act with integrity
- Collaborate and be a team player
- Take ownership and be accountable
- Be adaptable and embrace change
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Creative and innovative
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of driving business results through social media initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-focused work culture?
- Are you passionate about learning and staying up-to-date with industry trends and best practices?
- Do you align with Udemy's mission to transform lives through learning and embrace our company values?
ASSUMPTION: Udemy's culture values diversity, inclusion, collaboration, and continuous learning, seeking candidates who align with these principles and contribute to a positive and productive work environment.
⚠️ Potential Challenges
- Managing a large social media budget and maximizing ROI can be challenging, requiring strong analytical skills and strategic decision-making
- Keeping up with industry trends and platform updates can be demanding, requiring continuous learning and adaptation
- Collaborating with various stakeholders and managing cross-functional projects can be complex, requiring strong communication and project management skills
- Working in a fast-paced, dynamic environment can be stressful, requiring resilience and adaptability
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong and adaptable leader to drive meaningful business results through social media initiatives.
📈 Similar Roles Comparison
- Compared to other Director of Social Media roles, this position has a broader scope, overseeing both paid and organic social media programs for both B2C and B2B segments
- Udemy's focus on data-driven decision making and continuous optimization sets this role apart from similar positions in other organizations
- Career progression in this role may lead to more senior marketing positions within the organization, such as VP of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers unique opportunities for growth and development, with a broader scope and more significant impact on the organization's overall marketing strategy compared to similar positions in other companies.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for Udemy's B2C and B2B segments, driving brand awareness, audience engagement, lead generation, and revenue growth
- Optimizing Udemy's paid social media campaigns to maximize ROI and improve performance metrics
- Collaborating with content creators and designers to produce engaging and impactful social media content tailored to diverse audiences
- Integrating social media initiatives with broader marketing campaigns and customer journey touchpoints to enhance overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of this role, requiring a strong understanding of social media marketing, data-driven decision making, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does this role collaborate with other departments, such as Marketing, PDE, Data Science, and Sales?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Udemy support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the social media marketing team, and how can this role address them?
- How does Udemy measure the success of its social media initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role's expectations, team dynamics, and growth opportunities, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams
- Research Udemy's business model, target audience, and recent marketing campaigns to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
