Director of Paid Marketing

📌 Core Information

🔹 Job Title: Director of Paid Marketing

🔹 Company: Graphite

🔹 Location: Remote (Argentina, Brazil, Colombia)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid growth strategies across digital platforms
• Managing end-to-end paid campaigns, from ideation to performance measurement
• Collaborating with cross-functional teams to align paid media strategies with broader business objectives
• Optimizing campaign performance and driving incrementality on conversions and revenue
• Managing a team and overseeing client deliverables

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing stakeholders at the VP level or above. The ideal candidate will have a proven track record in paid marketing and a deep understanding of user journeys and data analysis.

📋 Key Responsibilities

✅ Develop and execute paid growth strategies across digital platforms (Google Ads, Facebook, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets

✅ Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy

✅ Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on optimizing for return-on-ad-spend (ROAS), cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)

✅ Analyze performance data and provide actionable insights to optimize campaigns, with an eye on incrementality

✅ Work closely with product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings

✅ Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness

✅ Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts

✅ Conduct market research and stay on top of industry trends to understand the competitive landscape and find new opportunities to expand market reach

ASSUMPTION: The responsibilities listed above are subject to change based on the evolving needs of the company and the specific projects assigned to the Director of Paid Marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Business, STEM, or a related field

Experience: 5-10 years of experience in paid marketing, with a proven track record of managing stakeholders at the VP level or above and overseeing a team

Required Skills:

• Expert-level proficiency in Paid Search (SEM) and a strong understanding of user journeys
• Exceptional data analysis skills and familiarity with web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.)
• Proficient in paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)
• Excellent product sense and ability to solve challenging problems with simple, elegant product solutions
• Strong project management skills and the ability to manage client deliverables promptly
• Proven ability to manage budgets and allocate resources effectively
• Excellent communication and collaboration skills, with experience working with cross-functional teams

Preferred Skills:

• Fluency in Spanish or Portuguese
• Experience working in a remote, distributed team
• Familiarity with the Latin American market

ASSUMPTION: The required skills listed above are essential for success in this role. However, the ideal candidate may possess additional skills that are not explicitly mentioned.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Based on experience and location)

Benefits:

• Flexible PTO
• Quality Health Care Coverage
• Opportunities to Further Your Education

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on productivity and performance

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Paid Marketing role with 5-10 years of experience. The final salary offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Graphite specializes in helping fast-growing companies unlock sustainable revenue through content and SEO. They work with clients such as Masterclass, Notion, and BetterUp.

Company Size: 51-200 employees. As a mid-sized company, Graphite offers a collaborative work environment with opportunities for growth and impact.

Founded: 2020. Graphite was founded with a mission to create an environment where employees build the best work of their careers.

Company Description:

• Graphite is a technology-enabled growth agency focused on SEO and content strategy
• The company builds scalable growth engines for clients, helping them reach their business goals
• Graphite is committed to creating an optimal work environment that fits each individual employee

Company Specialties:

• SEO and content strategy
• Growth marketing
• Performance-driven environment

Company Website: graphite.io

ASSUMPTION: Graphite's focus on impact and data-driven decision-making makes it an attractive workplace for individuals who thrive in a performance-driven environment.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers an opportunity to grow and make a significant impact on the company's success.

Reporting Structure: The Director of Paid Marketing will report directly to the CEO and work closely with cross-functional teams, including product, sales, and operations.

Work Arrangement: Fully remote, with team members located across North America, Latin America, and Europe. Graphite optimizes for productivity and performance, not time spent in an office.

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to develop leadership skills by managing a team and overseeing client deliverables

ASSUMPTION: The Director of Paid Marketing role offers a unique opportunity to grow both personally and professionally, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote. Graphite does not have a physical office, and employees are free to work from any location within the approved countries.

Office Location(s): N/A

Geographic Context:

• Argentina, Brazil, and Colombia offer diverse cultural and professional environments, with a strong focus on technology and innovation
• The approved countries have a large talent pool, allowing Graphite to attract and retain top talent
• The time zones in these countries overlap with North America, facilitating collaboration and communication with the rest of the team

Work Schedule: Flexible, with a focus on productivity and performance. Employees are expected to maintain regular working hours but have the flexibility to adjust their schedule as needed.

ASSUMPTION: The fully remote work environment offers employees the flexibility to balance their personal and professional lives while still maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the CEO
• Background check and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Understanding of user journeys and paid marketing strategies
• Communication and collaboration skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to paid marketing, data analysis, and team management
• Demonstrate your understanding of Graphite's mission and values
• Showcase your ability to work effectively in a remote, distributed team

ATS Keywords: Paid Marketing, Campaign Management, Data Analysis, User Journey, Paid Search, Project Management, Budget Management, Market Research, Audience Insights, Collaboration, A/B Testing, Channel Optimization, Performance Tracking, Stakeholder Management, People Management, Technical Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit with Graphite's mission and values.

🛠️ Tools & Technologies

• Paid ad platforms (Google Ads, Facebook Ads, LinkedIn, etc.)
• Web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.)
• Mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch, etc.)
• Project management and collaboration tools (e.g., Asana, Trello, Slack, etc.)

ASSUMPTION: The tools and technologies listed above are subject to change based on the company's evolving needs and the specific projects assigned to the Director of Paid Marketing.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: Graphite is obsessed with creating meaningful impact for clients and the wider internet
• Collaborative: The company fosters a culture of teamwork and open communication
• Data-driven: Graphite makes decisions based on data and continuous improvement

Work Style:

• Graphite operates as a distributed team, with a focus on productivity and performance
• The company views the process as a way to empower better work, not as a series of dogmatic rules
• Graphite provides autonomy and agency to drive projects forward and own decisions and outcomes

Self-Assessment Questions:

• Do you thrive in a performance-driven environment and have a strong academic background in business or a STEM-related major?
• Are you comfortable managing multiple projects and working with cross-functional teams in a remote setting?
• Do you have a proven track record of managing stakeholders at the VP level or above and overseeing a team?

ASSUMPTION: The ideal candidate for this role will be highly motivated, data-driven, and collaborative, with a strong academic background in business or a STEM-related major.

⚠️ Potential Challenges

• Managing a team and overseeing client deliverables in a remote, distributed environment
• Balancing multiple projects and priorities while maintaining a strong focus on incrementality and performance
• Adapting to a fast-paced, dynamic work environment with a growing team and expanding client base
• Navigating time zone differences and cultural nuances when working with a diverse, global team

ASSUMPTION: The potential challenges listed above can be overcome with strong communication, collaboration, and time management skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on paid marketing and driving incrementality on conversions and revenue for clients
• Compared to other marketing roles, the Director of Paid Marketing position requires a strong background in data analysis and user journey optimization
• Career path comparison: This role offers an opportunity to grow within the marketing department or take on additional responsibilities as the company expands

ASSUMPTION: The Director of Paid Marketing role at Graphite is distinct in its focus on paid marketing and driving incrementality, offering a unique opportunity for growth and impact in the industry.

📝 Sample Projects

• Developing and executing a comprehensive paid acquisition strategy for a client's app, resulting in a 30% increase in app downloads and a 20% reduction in cost-per-install
• Conducting market research and identifying new paid channels for a client, leading to a 15% increase in revenue and a 10% reduction in cost-per-acquisition
• Optimizing a client's paid search campaign, resulting in a 25% increase in click-through rate and a 15% reduction in cost-per-click

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives the Director of Paid Marketing may be responsible for, but the specific projects will vary based on the company's needs and the client's goals.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to data-driven decision-making and continuous improvement?
• How does the team collaborate and communicate in a remote, distributed environment?
• What opportunities are there for growth and professional development within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being in a fully remote work environment?
• Can you provide an example of a time when the company adapted to a significant change or challenge, and how did the team respond?

ASSUMPTION: The key questions listed above are intended to help the candidate assess the company's culture, work environment, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Graphite's mission, values, and approach to paid marketing
• Be ready to discuss your approach to data analysis, user journey optimization, and team management
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.