Director of Partnerships and Influencer Marketing

📌 Core Information

🔹 Job Title: Director of Partnerships and Influencer Marketing

🔹 Company: Oner Active UK Ltd

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full Time

🔹 Category: 🤳 Influencer Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of the influencer and athlete partnership strategy
• Managing strategic collaborations to expand brand presence on new platforms
• Engaging new audiences to drive sales and customer growth
• Fostering meaningful, long-term relationships with influencers, athletes, and strategic content creators

ASSUMPTION: The role emphasizes a blend of strategic and creative skills to develop and maintain partnerships that align with business goals, as inferred from the detailed responsibilities.

📋 Key Responsibilities

✅ Develop a comprehensive influencer and athlete partnership strategy aligned with revenue goals

✅ Engage and manage talent across various tiers of influence

✅ Oversee influencer collaborations, from product gifting to long-term ambassadorships

✅ Lead strategic discussions on talent and partnership scalability

✅ Expand the brand's reach via innovative approaches and platform-specific strategies

✅ Analyze and optimize partnership program performance

✅ Build and lead a high-performing team to support marketing efforts

✅ Define and track KPIs for marketing and partnership initiatives

ASSUMPTION: Responsibilities suggest an integration of strategic planning, operational execution, and analytical oversight aimed at optimizing influencer partnerships.

🎯 Required Qualifications

Education: Not specified, but likely requires a degree in Marketing, Business, or a related field given industry norms

Experience: 10+ years in influencer marketing, partnerships, or sponsorship roles

Required Skills:

• Proven leadership in scaling influencer programs
• Experience with contract negotiation and execution
• Deep understanding of the influencer landscape and emerging trends

Preferred Skills:

• Experience in direct-to-consumer or activewear/lifestyle sectors
• Strong network of industry contacts

ASSUMPTION: Formal education is omitted but inferred to be necessary based on the strategic nature of the role.

💰 Compensation & Benefits

Salary Range: Not specified; industry comparable roles suggest competitive salary based on experience

Benefits:

• 25 days annual leave plus bank holidays
• Employer match pension scheme
• Generous Oner Active discount and office sample sales
• Private Healthcare including optical and dental
• Monthly wellness allowance and team workout classes
• Dog friendly office environment

Working Hours: 37.5 hours per week, hybrid arrangement with flexible work from home benefits

ASSUMPTION: Salary details are not provided, but benefits suggest a focus on employee wellness and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods, with a focus on activewear and lifestyle products

Company Size: Medium-sized enterprise (51-200 employees); offers personal growth opportunities but maintains a close-knit community feel

Founded: Not specified; based on mission and growth, likely established in the past decade

Company Description:

• Empowers women through activewear that promotes comfort and confidence
• Encourages strength training as foundational to overall health
• Promotes inclusivity and diversity in the workplace

Company Specialties:

• Activewear
• All Day Wear
• Women’s Fitness

Company Website: https://www.oneractive.com/

ASSUMPTION: The company has a progressive approach, prioritizing inclusivity and empowerment based on its mission statements.

📊 Role Analysis

Career Level: Senior leadership with strategic input and direct influence on company direction

Reporting Structure: Reports directly to the company founder and collaborates with key leadership figures

Work Arrangement: Hybrid model offering flexibility between remote and on-site work

Growth Opportunities:

• Expand leadership skills by shaping strategic marketing initiatives
• Innovate within a dynamic and supportive start-up culture
• Engage with emerging digital platforms for professional growth

ASSUMPTION: As a senior role, the position allows significant influence over marketing strategies and opportunity for career progression in a growing company.

🌍 Location & Work Environment

Office Type: Modern hybrid office environment designed to foster creativity and collaboration

Office Location(s): Centrally located in Old Street, London

Geographic Context:

• Accessible via major public transportation routes
• Located in a vibrant and culturally rich area
• Proximity to diverse amenities and business networks

Work Schedule: Standard full-time hours with hybrid options providing flexibility

ASSUMPTION: The strategic office location in London is chosen for optimal access to industry events and collaboration opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application review followed by HR screening
• Technical and strategic interviews with senior leadership
• Final decision and offer based on comprehensive assessment

Key Assessment Areas:

• Strategic vision for partnership development
• Creative problem-solving and innovation
• Leadership capabilities and team management

Application Tips:

• Highlight past success in influencer marketing and partnerships
• Demonstrate strategic thinking and an ability to drive brand growth
• Showcase leadership experience and vision-setting capabilities

ATS Keywords: Influencer Marketing, Strategic Development, Revenue Growth, Negotiation, Partnership Management

ASSUMPTION: The application process is designed to assess not only technical skills but also alignment with company values and strategic vision.

🛠️ Tools & Technologies

• Influencer management platforms (e.g., AspireIQ, Traackr)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• CRM and project management systems

ASSUMPTION: The role requires familiarity with industry-standard tools used to manage and analyze influencer marketing campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Empowerment and inclusivity
• Commitment to fitness and well-being
• Innovation and creativity

Work Style:

• Collaborative and open communication
• Goal-oriented with a strong work ethic
• Adaptable to a dynamic, fast-paced environment

Self-Assessment Questions:

• Are you committed to empowering women through fitness?
• Can you innovate while maintaining strategic focus?
• How do you engage and lead diverse teams effectively?

ASSUMPTION: A successful candidate will resonate strongly with Oner Active's mission of empowerment and innovation in women's fitness.

⚠️ Potential Challenges

• Balancing creativity with strategic goals
• Adapting to rapid platform changes, particularly in social media
• Managing diverse partnerships across global markets
• Maintaining brand authenticity while scaling influence

ASSUMPTION: Challenges reflect the complexity of navigating modern influencer landscapes and sustaining growth on new platforms.

📈 Similar Roles Comparison

• Higher strategic involvement than typical influencer roles
• Emphasis on leadership and team development over content creation
• Specific focus on expanding presence in fitness-related channels

ASSUMPTION: This role is uniquely positioned for individuals with extensive strategic and management experience in influencer marketing.

📝 Sample Projects

• Developing a cross-platform influencer strategy with targeted KPIs
• Launching a global ambassador program to expand brand reach
• Implementing performance-driven campaigns with emerging technologies

ASSUMPTION: Sample projects suggest a strategic and scalable approach to expanding influencer partnerships.

❓ Key Questions to Ask During Interview

• How does Oner Active's partnership strategy align with its mission?
• What is the company's vision for emerging influencer platforms?
• How does the leadership team support strategic initiatives?
• Can you describe the current team structure and its capabilities?
• What are the biggest opportunities for growth in this role?

ASSUMPTION: Questions cater to understanding the strategic fit and growth opportunities within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Oner Active careers page
• Prepare to discuss past experiences with influencer marketing strategy
• Be ready to showcase key metrics of past campaign successes
• Ensure your resume highlights strategic leadership and innovation
• Be prepared to engage in discussions about brand alignment and company culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.