Director of Partnerships

📌 Core Information

🔹 Job Title: Director of Partnerships

🔹 Company: Sweed

🔹 Location: Florida, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Cannabis Tech, SaaS

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Sweed's 3rd-party partnership strategy across the cannabis ecosystem
• Driving lead acquisition, co-marketing influence, and strategic integration opportunities
• Building and managing referral and reseller programs
• Collaborating with Sales, Marketing, and Field teams for co-branded campaigns and events
• Establishing governance models for partner tiers and sourcing attribution

ASSUMPTION: This role requires a strategic mindset, strong relationship-building skills, and operational rigor to succeed in a fast-paced, growing industry.

📋 Key Responsibilities

✅ Partner Sourcing & Enablement: Identify, onboard, and train new 3rd-party partners aligned with Sweed's go-to-market priorities

✅ Pipeline Influence & Revenue Impact: Drive qualified lead generation from partners, collaborate with Sales leadership for high-ROI partnerships, and contribute to monthly door-count and bundled deal growth

✅ Co-Marketing & Event Strategy: Launch and manage co-branded marketing campaigns, partner spotlights, and regional activations, ensuring partners are embedded in key moments

✅ Partner Ops & Governance: Establish governance models for partner tiers, sourcing attribution, referral bonus eligibility, and dispute resolution; build Partner CRM views, dashboards, and cadences with RevOps

ASSUMPTION: This role involves a mix of strategic planning, operational execution, and cross-functional collaboration to maximize Sweed's reach and revenue through partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years in B2B SaaS or cannabis tech, including partnerships, channel sales, or business development roles

Required Skills:

• Proven experience launching and scaling referral or channel programs that drive lead volume and influence ARR
• Strong working knowledge of CRM (HubSpot), partner portals, and sales processes
• Deep familiarity with the cannabis retail ecosystem and associated software/services landscape
• Exceptional relationship-building skills with high EQ and operational rigor

Preferred Skills:

• Prior experience with fintech, POS, or compliance-led SaaS platforms in regulated industries
• Experience structuring "bundle-first" partner deals that include software + payments + services
• Understanding of attribution models, spiff structures, and tiered partner rewards

ASSUMPTION: Candidates with a strong background in B2B SaaS partnerships, a solid understanding of the cannabis retail ecosystem, and proven operational skills will excel in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Partnerships role with 5-10 years of experience in B2B SaaS or cannabis tech)

Benefits:

• Competitive salary with variable incentive tied to sourced/influenced ARR
• Remote-first flexibility and company-sponsored travel
• Medical, dental, vision, life, and short term disability insurance
• Generous PTO and paid holidays
• Career growth into VP-level leadership as the partner org scales

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Partnerships role with the given experience level. The benefits package is comprehensive and competitive for a growing tech company.

📌 Applicant Insights

🔍 Company Context

Industry: Sweed operates in the competitive and rapidly growing cannabis tech industry, focusing on providing all-in-one retail solutions for cannabis businesses

Company Size: Sweed is a mid-sized company with 11-50 employees, offering a dynamic and agile work environment

Founded: Sweed was founded in 2018 and has since grown to serve cannabis retailers across the US and internationally

Company Description:

• Sweed is a product-driven SaaS company on a mission to provide cannabis retailers with an all-in-one platform that combines POS, payments, e-commerce, marketing, analytics, and inventory management
• The team of ~200 operates remotely across the US and internationally, serving single-store operators through multi-state enterprises with compliant, automation-first tools
• Sweed aims to shatter the myth that cannabis software is always the best of the worst by delivering high-quality, user-friendly solutions

Company Specialties:

• Cannabis retail software
• POS systems
• E-commerce platforms
• Marketing and analytics tools
• Inventory management

Company Website: Sweed POS

ASSUMPTION: Sweed's focus on providing comprehensive, user-friendly solutions for cannabis retailers sets it apart in the competitive cannabis tech industry.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Chief Revenue Officer (CRO)

Reporting Structure: The Director of Partnerships will oversee the partner program and collaborate with various internal teams, including Sales, Marketing, and RevOps

Work Arrangement: This is a remote-first role, with flexibility for company-sponsored travel as needed

Growth Opportunities:

• As Sweed's partner program grows, there will be opportunities for the Director of Partnerships to advance into a VP-level leadership role
• This role offers the chance to make a significant impact on Sweed's growth and expansion in the cannabis industry
• Working closely with the CRO and other senior leaders provides ample opportunities for professional development and mentorship

ASSUMPTION: The Director of Partnerships role offers significant growth potential as Sweed continues to expand its partner program and presence in the cannabis industry.

🌍 Location & Work Environment

Office Type: Remote (fully remote work environment)

Office Location(s): Florida, United States (with remote work flexibility)

Geographic Context:

• Florida is a large and diverse state with a growing cannabis industry
• The remote work arrangement allows for flexibility in living and working arrangements
• Sweed's remote-first culture fosters collaboration and inclusivity among team members across the US and internationally

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and company-sponsored travel as needed

ASSUMPTION: The remote work arrangement offers candidates the opportunity to live and work in various locations while collaborating with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Hiring Manager (CRO)
• Technical assessment or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the CRO and other senior leaders to discuss cultural fit and growth opportunities
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and partnership development skills
• Operational rigor and project management abilities
• Relationship-building and communication skills
• Understanding of the cannabis retail ecosystem and associated software/services landscape

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS partnerships, channel sales, or business development
• Demonstrate your understanding of the cannabis retail ecosystem and associated software/services landscape in your application materials
• Prepare for interview questions focused on your strategic thinking, operational skills, and cultural fit with Sweed's mission and values

ATS Keywords: B2B SaaS, Partnerships, Channel Sales, Business Development, Lead Generation, CRM, Cannabis Retail, Relationship Building, Operational Rigor, Co-Marketing, Event Strategy, Referral Programs, Revenue Impact, Governance Model, Attribution Models, POS Systems, Fintech

ASSUMPTION: The interview process for this role will focus on evaluating candidates' strategic thinking, operational skills, and cultural fit with Sweed's mission and values.

🛠️ Tools & Technologies

• HubSpot (CRM)
• Partner portals and sales processes
• Various cannabis retail ecosystem and associated software/services platforms

ASSUMPTION: The Director of Partnerships will be proficient in using CRM tools, partner portals, and various cannabis retail ecosystem platforms to drive success in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Sweed is committed to driving innovation in the cannabis tech industry
• Customer-centricity: Sweed prioritizes the needs and success of its customers
• Collaboration: Sweed fosters a collaborative and inclusive work environment

Work Style:

• Remote-first: Sweed offers a remote-first work environment, with flexibility for company-sponsored travel as needed
• Agile and dynamic: Sweed operates in a fast-paced and growing industry, requiring adaptability and a willingness to pivot as needed
• Data-driven: Sweed uses data and analytics to inform decision-making and drive growth

Self-Assessment Questions:

• Do you thrive in a remote-first, agile work environment?
• Are you comfortable using data and analytics to inform decision-making and drive growth?
• Do you share Sweed's commitment to innovation, customer-centricity, and collaboration?

ASSUMPTION: Candidates who are comfortable working remotely, data-driven, and aligned with Sweed's values will be well-suited to this role.

⚠️ Potential Challenges

• The cannabis industry is highly regulated and constantly evolving, requiring the Director of Partnerships to stay up-to-date on changes and adapt strategies as needed
• Building and managing effective partnerships in a competitive landscape can be challenging, requiring strong relationship-building and negotiation skills
• The remote work arrangement may present communication and collaboration challenges, requiring strong communication skills and proactive management
• The Director of Partnerships must balance strategic planning with operational execution, which can be demanding and require strong time management skills

ASSUMPTION: The Director of Partnerships must be adaptable, resilient, and skilled in navigating the unique challenges of the cannabis industry and remote work environment.

📈 Similar Roles Comparison

• Compared to other Director of Partnerships roles in B2B SaaS, this role offers a unique focus on the cannabis retail ecosystem and associated software/services landscape
• In the cannabis industry, Sweed's all-in-one platform sets it apart from competitors, offering a broader range of partnership opportunities
• As a senior management role, this position offers significant growth potential and the opportunity to make a substantial impact on Sweed's growth and expansion

ASSUMPTION: Candidates should consider the unique aspects of this role within the cannabis industry and the growth potential it offers compared to similar roles in other industries.

📝 Sample Projects

• Developing and executing a strategic partnership plan to drive lead acquisition and revenue growth for Sweed's POS and payments platforms
• Building and managing a successful referral program that incentivizes partners to drive qualified leads and influence ARR
• Collaborating with the Marketing team to launch and manage co-branded campaigns that generate leads and increase Sweed's brand awareness in the cannabis industry

ASSUMPTION: These sample projects illustrate the strategic, operational, and collaborative aspects of the Director of Partnerships role at Sweed.

❓ Key Questions to Ask During Interview

• Can you describe the current partner landscape and Sweed's strategic priorities for partnerships in the next 12-24 months?
• How does Sweed support the growth and success of its partners, and what resources are available to help them drive leads and influence ARR?
• What is the company's approach to remote work, and how does it foster collaboration and inclusivity among team members?
• How does Sweed use data and analytics to inform decision-making and drive growth, and what role would I play in this process?
• What opportunities exist for professional development and growth within the partner program and the company as a whole?

ASSUMPTION: These interview questions help candidates understand Sweed's partnership strategy, work environment, data-driven approach, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B SaaS partnerships, channel sales, or business development, as well as your understanding of the cannabis retail ecosystem and associated software/services landscape
• Prepare for interview questions focused on your strategic thinking, operational skills, and cultural fit with Sweed's mission and values
• Follow up with Sweed one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.