π Core Information
πΉ Job Title: Director of Partnerships, MEA APAC
πΉ Company: AccorCorpo
πΉ Location: Sydney, New South Wales, Australia
πΉ Job Type: Full-time
πΉ Category: Hospitality
πΉ Date Posted: 2025-04-30
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing regional partnerships strategy for ALL loyalty program
- Optimizing revenue performance and growing brand advocacy across various industries
- Managing and activating partners, monitoring KPIs, and reporting insights to stakeholders
- Collaborating with internal teams and supporting loyalty operations
- Negotiating commercial terms and integrating new partners
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in loyalty partnerships to drive market-leading results.
π Key Responsibilities
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Define and develop strategic objectives and priorities for loyalty partnerships
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Drive and manage roadmap of loyalty partnership initiatives
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Monitor partnership performance and review KPIs regularly
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Execute partnership strategies across markets to support revenue growth
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Serve as main contact for strategic and regional partners
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Collaborate with internal teams to ensure timely activation of partnership plans
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Support loyalty operations by promoting relevant partnerships to hotels
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Work with brands and marketing teams to identify advertising opportunities
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Lead and oversee integration and onboarding of new partners
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Draft and manage partnership contracts, coordinating with legal teams
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Negotiate commercial terms with prospective partners
ASSUMPTION: This role involves a mix of strategic planning, project management, stakeholder communication, and contract negotiation.
π― Required Qualifications
Education: Bachelorβs degree in Marketing or Business
Experience: Minimum of 5 years proven experience in Financial Services, Airlines, or Hospitality industry, with strong understanding of loyalty programs and ecosystems
Required Skills:
- Strong commercial acumen in loyalty partnerships
- Multi-market experience across Australia, New Zealand, or broader APAC region
- Comfortable working in a matrix-reporting environment
- Excellent communication and negotiation skills
- Strong project management experience
- Role model in Accor Values and Heartist Culture
Preferred Skills:
- Fluency in additional languages relevant to the region
- Experience with CRM systems and data analysis tools
ASSUMPTION: Candidates with relevant industry experience and a proven track record in loyalty partnerships are most likely to succeed in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Director of Partnerships role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum. This is inclusive of superannuation and is subject to relevant work experience and qualifications.
Benefits:
- Discounted accommodation and F&B rates across Accor properties worldwide
- Employee benefits platform offering various discounts and perks
- Learning and development opportunities through Accor's e-learning platform
- Employee assistance program for mental health and well-being
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional work on weekends or evenings may be required to meet project deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: AccorCorpo operates in the hospitality industry, focusing on luxury and upscale hotels, resorts, and private residences. The company is known for its iconic Fairmont brand and is part of the ALL - Accor Live Limitless lifestyle loyalty program.
Company Size: AccorCorpo is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: AccorCorpo was founded in 1967 and has since grown into a global leader in the hotel industry, with a presence in over 110 countries.
Company Description:
- AccorCorpo is a world leader in the hotel industry, present in 110 countries, with more than 5,500 hotels and 10,000 restaurants and bars.
- The group deploys an integrated hotel ecosystem that is among the most diversified in the sector, notably associating luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues for shows and entertainment, clubs, restaurants and bars, private residences, shared accommodation, Qantas Lounges, concierge services, and co-working spaces.
- Accor has a portfolio of incomparable brands, led by more than 300,000 employees around the world.
Company Specialties:
- Hotel
- Resorts
- Luxury
- Spa
- Accommodation
- Food and Beverage
- F&B
- and Restaurant
Company Website: https://www.fairmont.com
ASSUMPTION: AccorCorpo's extensive global presence and diverse brand portfolio provide numerous opportunities for career growth and development.
π Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Vice President of Loyalty, Partnerships, and Marketing for the MEA region.
Reporting Structure: The Director of Partnerships will manage a team of partnership managers and will collaborate with various internal departments, including loyalty operations, brands, marketing, and legal.
Work Arrangement: This is an on-site role based in AccorCorpo's corporate office in Sydney. Occasional travel may be required to attend industry events, meet with partners, or visit properties.
Growth Opportunities:
- Progression to a regional or global role within the loyalty, partnerships, or marketing functions
- Expanding expertise in different aspects of the hospitality industry, such as operations, sales, or revenue management
- Developing leadership skills through managing teams and driving strategic projects
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within AccorCorpo's diverse and global organization.
π Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): AccorCorpo's corporate office is located in Sydney's central business district, offering easy access to public transportation, dining, and entertainment options.
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, with a population of over 5 million people.
- The city is known for its iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge, as well as its vibrant cultural scene, beautiful beaches, and diverse neighborhoods.
- Sydney offers a high standard of living, with excellent education, healthcare, and recreational facilities.
Work Schedule: Standard business hours, Monday to Friday, with occasional work on weekends or evenings as required.
ASSUMPTION: Sydney's dynamic and multicultural environment provides an exciting backdrop for this role, with numerous opportunities for networking and professional development.
πΌ Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screening with the Talent Acquisition team
- First-round interview with the hiring manager and a member of the leadership team
- Second-round interview with additional stakeholders, including a presentation or case study
- Final interview with the Vice President of Loyalty, Partnerships, and Marketing for the MEA region
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Commercial acumen and negotiation skills
- Project management and stakeholder management skills
- Cultural fit and alignment with Accor Values and Heartist Culture
Application Tips:
- Tailor your resume to highlight relevant experience and skills, using keywords from the job description
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Research AccorCorpo's brand, values, and recent projects to show your interest and preparation
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
ATS Keywords: Partnership Management, Stakeholder Management, Project Management, Commercial Acumen, Communication Skills, Negotiation Skills, Loyalty Programs, Marketing, Strategic Planning, Performance Monitoring, Multi-Market Experience, Entrepreneurial Mindset, Team Collaboration, Contract Management, Revenue Growth, Brand Advocacy
ASSUMPTION: AccorCorpo's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Microsoft Outlook
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., Prezi, Keynote)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective communication, collaboration, and project management.
π Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Innovative and creative
- Customer-focused and service-oriented
Self-Assessment Questions:
- How do you embody Accor's values in your daily work?
- Can you provide an example of a time when you successfully managed a complex project with multiple stakeholders?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: AccorCorpo's culture is built on a foundation of respect, integrity, and commitment, with a focus on diversity, collaboration, and customer service.
β οΈ Potential Challenges
- Managing multiple partners and projects simultaneously, requiring strong organizational skills and prioritization
- Navigating a matrix-reporting environment, with a need for effective communication and stakeholder management
- Adapting to a dynamic and evolving industry, with a requirement for continuous learning and innovation
- Occasional travel and work on weekends or evenings, which may impact work-life balance
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, experience, and the support of their team and leadership.
π Similar Roles Comparison
- This role is similar to a Regional Partnerships Manager or a Global Partnerships Director, with a focus on executing regional strategies and managing partner relationships
- Unlike other roles, this position requires a strong understanding of loyalty programs and ecosystems, as well as experience in the hospitality industry
- Career progression in this role may lead to regional or global leadership positions within loyalty, partnerships, or marketing functions
ASSUMPTION: While this role shares similarities with other partnership management positions, its unique focus on loyalty programs and the hospitality industry sets it apart.
π Sample Projects
- Developing and executing a regional partnership strategy for a new loyalty program launch
- Optimizing revenue performance for a key partner through targeted marketing campaigns and promotions
- Managing the integration and onboarding of a new partner, including contract negotiation and project management
ASSUMPTION: These sample projects illustrate the strategic, commercial, and project management aspects of the role, as well as the importance of effective communication and stakeholder management.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall success of the ALL loyalty program and AccorCorpo's strategic objectives?
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What opportunities are there for professional development and growth within the loyalty, partnerships, or marketing functions?
- How does AccorCorpo support work-life balance for its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the organization and its culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant experience and skills, using keywords from the job description
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Research AccorCorpo's brand, values, and recent projects to show your interest and preparation
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.