📌 Core Information
🔹 Job Title: Director of Performance Marketing (f / m / d)
🔹 Company: Omio
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving global performance marketing strategy for Omio
- Leading and growing a dynamic team of performance marketing professionals
- Developing campaigns for new customer acquisition and retention at scale
- Collaborating with external partners and internal teams to deliver marketing excellence
- Continuously innovating and improving campaign management efficiency
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing channels and data.
📋 Key Responsibilities
✅ Define, own, and execute the performance marketing strategy globally
✅ Lead and grow the performance marketing department, including channels like Display, networks, Social media, SEM, and more, for both App and Web
✅ Develop campaigns to reach out targets in New Customer acquisition and retention at scale and efficiency
✅ Inspire, collaborate, and propel external partners (Creative, Digital Agency, Social)
✅ Support all Omio teams and business units that require performance marketing campaigns and expertise
✅ Continuously and proactively search for new opportunities to grow channels, thinking innovatively to find solutions to overcome growth-limiting challenges
✅ Improve continuously efficiency on campaign management, optimisation, and through Marketing tech to make sure we have a scalable approach across markets and languages
ASSUMPTION: This role involves a high level of strategic planning, team management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Typically ten years+ in Performance Marketing
Required Skills:
- Deep level of expertise in Performance marketing
- Excellent leadership skills and People Management ability
- Data-driven decision-making with clean data, working pipelines, and actionable dashboards
- Subject matter expert with thought leadership in areas of expertise
- Business English language / native level
Preferred Skills:
- Experience in a global travel or e-commerce company
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in performance marketing, with a strong focus on data analysis and team leadership.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market standards for a Director of Performance Marketing in Berlin)
Benefits:
- Competitive and attractive compensation package
- Subsidized Urban Sports Club membership
- Diverse team of more than 45 nationalities
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on market standards for a Director of Performance Marketing role in Berlin, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Omio operates in the global travel technology industry, focusing on enabling seamless travel experiences through a single distribution system for various transport modes
Company Size: Omio has 51-200 employees, providing a mid-sized company environment with opportunities for impact and growth
Founded: Omio was founded in 2013, with its headquarters in Berlin, Germany
Company Description:
- Omio's vision is to enable people to travel seamlessly anywhere, anyway
- The company brings all global transport into a single distribution system and creates end-to-end magical consumer journeys
- Omio allows users to compare and book trains, buses, ferries, and flights anywhere in Europe, the US, and Canada with one simple search
Company Specialties:
- Global transport distribution system
- End-to-end consumer travel journeys
- Multi-modal transport booking platform
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio's focus on innovation and smart technology creates an environment where applicants can have a significant impact on the travel industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: The Director of Performance Marketing will lead the performance marketing department and collaborate with various internal teams and external partners
Work Arrangement: This role is on-site, with the opportunity for occasional remote work and flexible hours
Growth Opportunities:
- Potential to shape and grow the performance marketing function within a rapidly expanding company
- Opportunities to work with diverse teams across multiple markets and languages
- Possibility to advance to a more senior role, such as Chief Marketing Officer, as the company continues to grow
ASSUMPTION: This role offers significant growth potential, as Omio continues to expand its global presence and user base.
🌍 Location & Work Environment
Office Type: Omio's headquarters in Berlin features a modern, collaborative work environment designed to foster innovation and creativity
Office Location(s): Omio's global headquarters is located in Berlin, Germany, with additional offices in Prague, Melbourne, Brazil, Bangalore, and London
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: Working at Omio's Berlin headquarters provides an exciting and dynamic work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Leadership skills and team management abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with Omio's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Demonstrate your understanding of Omio's business and the role's requirements in your application materials
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and strategic thinking skills
ATS Keywords: Performance Marketing, Director, Leadership, People Management, Data Analysis, Campaign Management, Digital Marketing, Customer Acquisition, Retention Strategies, Marketing Technology, Creative Collaboration, Social Media, Search Engine Marketing, Innovation, Problem Solving, Strategic Thinking, Thought Leadership
ASSUMPTION: Applicants should focus on demonstrating their performance marketing expertise, leadership skills, and cultural fit with Omio's values throughout the application and interview process.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Results-driven
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody Omio's customer-centric value in your approach to performance marketing?
- Can you provide an example of a time when you drove innovation and improved campaign performance through data analysis?
- How do you foster a collaborative work environment and support the growth of your team members?
ASSUMPTION: Applicants should assess their alignment with Omio's company values and work style preferences before applying for this role.
⚠️ Potential Challenges
- Managing a diverse, global team with varying levels of experience and expertise
- Balancing the need for short-term performance with long-term strategic planning
- Adapting to a fast-paced, ever-changing market and competitive landscape
- Ensuring consistent brand messaging and campaign performance across multiple markets and languages
ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on performance-based channels and data-driven decision-making
- This role requires a strong strategic mindset and leadership skills, as opposed to more tactical or specialized marketing positions
- As a senior leadership role, this position offers significant growth opportunities and the chance to shape the performance marketing function within a rapidly expanding company
ASSUMPTION: Applicants should consider how their skills and experience align with the unique requirements of this role, as opposed to other marketing positions.
📝 Sample Projects
- Developing and executing a global performance marketing strategy that drives user acquisition and retention across multiple channels and markets
- Optimizing campaign performance through data analysis and A/B testing, resulting in a 20% increase in conversion rates
- Collaborating with external partners to create innovative, high-impact marketing campaigns that align with Omio's brand and values
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into Omio's overall marketing strategy, and how will my work contribute to the company's growth and success?
- What are the biggest challenges facing the performance marketing team currently, and how can I help address them?
- How does Omio support the professional development and growth of its employees, particularly within the marketing department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Omio foster a culture of innovation and continuous improvement within its marketing efforts?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and commitment to Omio's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and strategic thinking skills
- Research Omio's business and the role's requirements to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
