Director of PR & Communications (m/f/d)

📌 Core Information 🔹 Job Title: Director of PR & Communications (m/f/d) 🔹 Company: HomeToGo 🔹 Location: Berlin, Germany 🔹 Job Type: Full-Time, Hybrid (3 office days per week) 🔹 Category: Public Relations & Communications 🔹 Date Posted: April 10, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: Office-led with remote flexibility 🚀 Job Overview HomeToGo, the world's largest selection of vacation rentals, is seeking an experienced and dynamic Director of PR & Communications to oversee Consumer PR, Corporate PR, and ESG Reporting. This role is a key member of HomeToGo's Leadership Team and plays a central role in shaping the company's communications strategy around major growth milestones. 🌟 Key aspects of this role include: - Developing and executing global communications strategies for key markets - Managing a dedicated in-house team and agency relationships in core markets - Crafting 360° communications approaches for key company milestones - Overseeing ESG reporting and sustainability initiatives - Collaborating with stakeholders across Finance, Investor Relations, Marketing, Brand, Legal, and subsidiaries ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, evolving environment. 📋 Key Responsibilities ✅ Consumer PR & Corporate Communications: - Develop and execute seasonal strategies for Digital PR and experiential stunt campaigns to enhance brand and SEO visibility - Manage HomeToGo's corporate reputation and thought leadership efforts, including initiatives to raise executive and company visibility - Craft communications approaches for product launches, acquisitions, and financial updates ✅ ESG Reporting & Sustainability: - Oversee an ESG reporting lead responsible for managing the CSRD compliance audit - Lead new initiatives to reinforce HomeToGo's commitment to sustainability and corporate responsibility ASSUMPTION: This role requires knowledge of ESG reporting and sustainability best practices, as well as the ability to manage multiple projects and deadlines. 🎯 Required Qualifications Education: - Bachelor's degree in Communications, Public Relations, Journalism, or a related field Experience: - 10+ years of experience in public relations and communications, ideally with a background in both PR agencies and in-house roles, preferably in the travel industry Required Skills: - Fluency in both German and English - Established relationships with key editors, particularly in the DACH business landscape - Strong track record of executing impactful corporate communications strategies and consumer PR campaigns - Knowledge of ESG reporting and sustainability best practices - Strong leadership and team management skills Preferred Skills: - Experience working with multiple stakeholders in a fast-paced, evolving environment - Familiarity with the travel industry and its unique communications challenges ASSUMPTION: Candidates with a strong background in both agency and in-house PR roles, as well as a passion for leadership, will be best suited for this position. 💰 Compensation & Benefits Salary Range: €120,000 - €160,000 per year (based on experience and qualifications) - ASSUMPTION: This salary range is estimated based on market research for similar roles in the travel industry in Berlin. Benefits: - Competitive compensation package - Full IT support & equipment - Corporate benefits - Modern offices - 27 paid vacation days (plus one additional day per year of employment, up to 32) - 360° feedback and open feedback culture - Buddy and mentorship programs - German & Lithuanian language courses - Internal and external workshops & trainings - Company & team events - Wellhub, clubs & sports (e.g., volleyball, running) - Psychological support - Remote work flexibility (up to 50% of the year, including work from abroad benefits) - Access to a Travel Industry Card Working Hours: 40 hours per week, with flexible remote work options 📌 Applicant Insights 🔍 Company Context Industry: HomeToGo operates in the Software Development industry, specifically focusing on travel and short-term rentals. The company is a SaaS-enabled marketplace with the world's largest selection of vacation rentals, connecting travelers with perfect vacation rentals worldwide. Company Size: HomeToGo has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration. Founded: HomeToGo was founded in 2014, with its headquarters in Berlin, Germany. Company Description: - HomeToGo offers an AI-powered marketplace that expertly matches supply and demand to connect travelers with the perfect vacation rental for any trip around the world. - With 15M+ offers across thousands of trusted partners globally, HomeToGo provides a convenient, trusted, and intuitive product experience. - HomeToGo_PRO, the company's B2B business segment, offers innovative Software & Service Solutions, including Subscriptions for the whole travel market with a special focus on SaaS for the supply-side of vacation rentals. Company Specialties: Travel and Short Term Rentals Company Website: www.hometogo.com ASSUMPTION: HomeToGo's focus on innovation, impact, and open-minded leadership creates an ideal environment for driven professionals seeking to make an impact in the travel industry. 📊 Role Analysis Career Level: This role is a senior leadership position, reporting directly to the Co-founder & CEO and working closely with other department heads. Reporting Structure: The Director of PR & Communications will lead a dedicated in-house team and oversee agency relationships in core markets. Work Arrangement: This role follows a hybrid work arrangement, with employees expected to be in the office for 3 days per week and having the flexibility to work remotely for up to 50% of the year, including work from abroad benefits. Growth Opportunities: - As a key member of HomeToGo's Leadership Team, this role offers ample opportunities for career growth and development within the company. - The fast-paced, evolving environment encourages employees to take ownership and enables each other to succeed. ASSUMPTION: Candidates who thrive in dynamic environments and are eager to take on new challenges will find this role an excellent fit for their career growth. 🌍 Location & Work Environment Office Type: HomeToGo's headquarters in Berlin features modern offices designed to foster collaboration and creativity. Office Location(s): Perlebergerstraße 42a, 10559 Berlin, Germany Geographic Context: - Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on sustainability. - The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene. Work Schedule: HomeToGo offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM. Employees are encouraged to maintain a healthy work-life balance. ASSUMPTION: HomeToGo's commitment to work-life balance and employee well-being creates a positive work environment that supports the success of its team members. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or video interview with the hiring manager and team members 4. Final interview with the Co-founder & CEO Key Assessment Areas: - Strategic thinking and communications planning - Leadership and team management skills - Knowledge of ESG reporting and sustainability best practices - Ability to thrive in a fast-paced, evolving environment Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Prepare examples of successful PR campaigns you've led, focusing on strategy, execution, and results. 3. Familiarize yourself with HomeToGo's mission, values, and recent news to demonstrate your enthusiasm for the company and role. ATS Keywords: Public Relations, Communications, Storytelling, Leadership, ESG Reporting, Sustainability, Team Management, Corporate Communications, Consumer PR, Digital PR, Stakeholder Management, Brand Visibility, Thought Leadership, Campaign Development, Reputation Management, Fast-Paced Environment ASSUMPTION: HomeToGo's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the company and the role. 🛠️ Tools & Technologies - Microsoft Office Suite - Google Workspace - PR and communications software (e.g., Muck Rack, Agility PR Solutions, Cision) - Social media platforms (e.g., Hootsuite, Buffer, Sprout Social) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: Candidates should be comfortable using industry-standard PR and communications tools, as well as project management software to streamline workflows and collaborate effectively with the team. 👔 Cultural Fit Considerations Company Values: - Fast & Nimble: We move quickly and adapt to change. - Driven by Impact: We focus on results and make a difference. - Open-Minded: We listen, learn, and grow together. - Ownership: We take responsibility and empower each other to succeed. Work Style: - Collaborative: We work together, share ideas, and support each other's growth. - Results-driven: We focus on achieving our goals and making an impact. - Adaptable: We embrace change and continuously improve our processes and strategies. Self-Assessment Questions: 1. How do you embody HomeToGo's Leadership Principles in your daily work? 2. How do you approach working with multiple stakeholders in a fast-paced environment? 3. How have you demonstrated adaptability and continuous learning in your previous roles? ASSUMPTION: Candidates who align with HomeToGo's values and work style will be best suited for this role and thrive in the company's dynamic environment. ⚠️ Potential Challenges 1. Balancing multiple projects and deadlines in a fast-paced environment. 2. Managing a team and agency relationships in core markets while working remotely for up to 50% of the time. 3. Navigating the unique communications challenges of the travel industry and HomeToGo's rapid growth. ASSUMPTION: Candidates who are proactive, organized, and comfortable working in a fast-paced environment will be well-equipped to overcome these challenges and succeed in this role. 📈 Similar Roles Comparison 1. Director of PR & Communications vs. Head of PR & Communications: The Director role typically involves more strategic decision-making and leadership responsibilities, while the Head role may focus more on day-to-day execution and team management. 2. Travel Industry vs. Other Industries: The travel industry presents unique communications challenges, such as seasonality, rapid growth, and a diverse range of stakeholders. However, the core PR and communications skills required are transferable across industries. 3. HomeToGo vs. Other Companies: HomeToGo's fast-paced, dynamic environment offers ample opportunities for growth and impact, but also requires candidates to be adaptable and comfortable with change. ASSUMPTION: Candidates with experience in both agency and in-house PR roles, as well as a strong understanding of the travel industry, will find this role an excellent fit for their career development. 📝 Sample Projects 1. Developing and executing a successful consumer PR campaign to launch a new vacation rental product or feature. 2. Managing a crisis communications situation, such as a data breach or negative press, and implementing a strategic response to mitigate damage to the company's reputation. 3. Collaborating with stakeholders across the organization to craft a compelling narrative around a major company milestone, such as a funding round or acquisition. ASSUMPTION: These sample projects are designed to illustrate the strategic, leadership, and tactical skills required for this role, as well as the importance of collaboration and adaptability in a fast-paced environment. ❓ Key Questions to Ask During Interview 1. How does this role fit into HomeToGo's overall communications strategy, and what are the key priorities for the first 90 days? 2. Can you describe the team structure and dynamics, and how this role will collaborate with other departments? 3. How does HomeToGo support the professional development and growth of its employees? 4. What are the biggest challenges facing the PR & Communications team in the coming year, and how can this role help address them? 5. How does HomeToGo approach work-life balance, and what resources are available to support employees' well-being? ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, company culture, and growth opportunities, ensuring a strong fit for both the candidate and the organization. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: https://hometogo.jobs.personio.com/job/2053355 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful PR campaigns you've led, focusing on strategy, execution, and results. 4. Familiarize yourself with HomeToGo's mission, values, and recent news to demonstrate your enthusiasm for the company and role. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.