📌 Core Information
🔹 Job Title: Director of Product & Industry Marketing
🔹 Company: Teradyne
🔹 Location: Odense, Munich, Barcelona (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote in Europe, frequent travel to Odense, Denmark)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product and industry marketing strategies and go-to-market (GTM) programs
- Leading and mentoring a team of marketers and GTM program managers
- Collaborating with cross-functional teams, including Product, Marketing, and Sales
- Driving strategic messaging and ensuring alignment with the company’s overarching goals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in product marketing to drive high performance and growth.
📋 Key Responsibilities
✅ Develop and refine product and industry marketing strategies and messaging frameworks that align with company and product strategies, brand positioning, and market insights
✅ Lead the planning and execution of product and industry marketing and GTM roadmaps, ensuring alignment with product development timelines and broader marketing initiatives
✅ Oversee the development and launch of marketing content, including product messaging for hardware, software, cloud solutions, and ecosystem launches
✅ Drive the successful execution of GTM programs for new product launches, ensuring maximum market impact and customer engagement
✅ Collaborate with Product, Marketing, and Sales teams to ensure seamless execution and measurable results for all GTM activities
✅ Stay updated on industry trends, competitor activities, and market dynamics to inform product marketing strategies
✅ Leverage data and analytics to measure the performance of marketing initiatives, making recommendations for optimization and growth
ASSUMPTION: This role requires strong analytical skills, data-driven decision-making, and continuous process improvement to ensure successful product launches and market penetration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of experience in product marketing or related marketing roles, ideally gained within the technology, robotics, automation, or cloud solutions industries
Required Skills:
- Proven track record of inspiring and leading teams, fostering talent, and driving high performance
- Strategic mindset that enables alignment of product marketing initiatives with broader business goals and emerging market opportunities
- Strong analytical skills, with a focus on data-driven decision-making, measuring results, and continuous process improvement
- Global perspective, with flexibility and willingness to travel frequently
- Experience in robotics, automation, or technology sectors (highly desirable)
- Strong background in leading successful product launches, spanning hardware, software, and cloud-based solutions
Preferred Skills:
- Fluency in multiple languages
- Experience working with cross-functional teams in a global organization
ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, leadership, and analytical skills, with a proven track record in product marketing and a strong understanding of the technology, robotics, or automation industries.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI-estimated, based on industry standards for similar roles in Europe)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee discounts and perks
Working Hours: Full-time, with flexible work arrangements and frequent travel required
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Europe. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Semiconductor Manufacturing, with a focus on robotics and automation through its Universal Robots subsidiary
Company Size: 5,001-10,000 employees (global), with a smaller team focused on robotics and automation
Founded: 1961 (Teradyne), 2005 (Universal Robots)
Company Description:
- Teradyne is a global leader in semiconductor test equipment, electronics testing solutions, and industrial automation
- The company's Universal Robots subsidiary specializes in collaborative robots (cobots) and mobile robots, empowering change in the way work is done
- Teradyne employs over 6,500 people worldwide, with a strong focus on innovation, quality, and customer satisfaction
Company Specialties:
- Semiconductor test equipment
- Electronics testing solutions
- Industrial automation (robotics and collaborative automation)
Company Website: http://www.teradyne.com
ASSUMPTION: Teradyne's focus on innovation and quality, along with its strong global presence, provides a supportive environment for growth and career development in the robotics and automation industry.
📊 Role Analysis
Career Level: Senior-level management role, reporting directly to the Vice President of Marketing
Reporting Structure: This role will lead and mentor a team of marketers and GTM program managers, with potential for further team expansion
Work Arrangement: Hybrid (remote in Europe, frequent travel to Odense, Denmark, and various international locations)
Growth Opportunities:
- Potential to expand and grow the team, fostering talent and driving high performance
- Opportunities to work on cutting-edge robotics and automation technologies
- Career progression within Teradyne's global organization
ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career progression within the global organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote in Europe, frequent travel to Odense, Denmark, and various international locations)
Office Location(s): Odense, Denmark (headquarters), Munich, Germany, Barcelona, Spain (remote)
Geographic Context:
- Odense, Denmark: A mid-sized city with a strong focus on technology and innovation, offering a high quality of life and work-life balance
- Munich, Germany: A major city with a thriving tech industry, offering ample opportunities for professional growth and development
- Barcelona, Spain: A vibrant city with a strong focus on technology and innovation, offering a unique blend of culture, history, and modern infrastructure
Work Schedule: Full-time, with flexible work arrangements and frequent travel required
ASSUMPTION: The hybrid work arrangement and frequent travel requirements allow for a global perspective and the opportunity to work with diverse teams and stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and alignment with company goals
- Leadership and team management skills
- Analytical skills and data-driven decision-making
- Global perspective and cultural awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the robotics and automation industries, as well as Teradyne's unique value proposition
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
ATS Keywords: Product Marketing, Go-to-Market Strategy, Team Leadership, Market Analysis, Data-Driven Decision Making, Strategic Messaging, Cross-Functional Collaboration, Content Development, Customer Engagement, Talent Development, Industry Trends, Competitor Analysis, Product Launches, Cloud Solutions, Robotics, Automation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and analytical skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, CRM software, and data analysis tools to drive successful product launches and market penetration.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Teradyne fosters a culture of continuous improvement and innovation
- Quality: The company is committed to delivering high-quality products and solutions that meet or exceed customer expectations
- Customer Focus: Teradyne prioritizes understanding and addressing customer needs to drive business growth and success
Work Style:
- Collaborative: Teradyne encourages cross-functional collaboration and teamwork to drive successful outcomes
- Data-Driven: The company emphasizes data-driven decision-making and continuous process improvement
- Global: Teradyne operates as a global organization, with a strong focus on international markets and diverse perspectives
Self-Assessment Questions:
- Do you possess a strategic mindset that enables alignment of product marketing initiatives with broader business goals and emerging market opportunities?
- Are you comfortable working in a global, hybrid environment with frequent travel requirements?
- Do you have a proven track record of inspiring and leading teams, fostering talent, and driving high performance?
ASSUMPTION: Teradyne's culture values innovation, quality, customer focus, collaboration, data-driven decision-making, and global perspectives, making it an ideal fit for candidates with strong leadership, strategic thinking, and analytical skills.
⚠️ Potential Challenges
- Managing a team remotely, with frequent travel requirements
- Balancing strategic thinking and execution in a fast-paced, dynamic environment
- Adapting to a global work environment with diverse cultural norms and time zones
- Navigating a large, global organization with multiple business units and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills, as well as a willingness to adapt and learn in a dynamic, global environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique blend of strategic thinking, leadership, and analytical skills, with a strong focus on robotics and automation
- Teradyne's global presence and focus on innovation provide significant growth opportunities and career development potential
- Career progression within Teradyne's global organization may differ from that of smaller, more specialized robotics and automation companies
ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and analytical skills, with a strong focus on robotics and automation, providing significant growth opportunities and career development potential within Teradyne's global organization.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new cobot launch, including messaging frameworks, content development, and customer engagement
- Conducting market analysis and competitor analysis to inform product marketing strategies and ensure competitive differentiation
- Leading a team to develop and launch a marketing campaign for an ecosystem partnership, driving customer engagement and adoption
ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and analytical skills required to succeed in this role, as well as the opportunity to work on cutting-edge robotics and automation technologies.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy and organization structure?
- What are the key priorities for the first 90 days in this role?
- How does Teradyne support the growth and development of its employees, particularly in senior-level management roles?
- What are the key challenges facing the robotics and automation industry, and how can this role help address them?
- How does Teradyne foster a culture of innovation, quality, and customer focus, and how can this role contribute to that culture?
ASSUMPTION: These key questions will help assess the strategic fit of the role, the organization's support for growth and development, and the candidate's ability to drive innovation, quality, and customer focus within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your leadership, strategic thinking, and problem-solving skills
- Research Teradyne's unique value proposition and the robotics and automation industries to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
