📌 Core Information
🔹 Job Title: Director of Product Management, Marketing Vertical
🔹 Company: Smartcat
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Leading a cross-functional Marketing Product Group to deliver global content solutions for marketing teams
- Driving the development of AI-native workflows for rapid multilingual execution
- Collaborating with AI, UX, Engineering, and GTM teams to launch and scale marketing automations and workflows
- Positioning Smartcat as the go-to platform for multilingual marketing execution
ASSUMPTION: This role requires a strong understanding of marketing personas and their end-to-end content execution needs, as well as experience delivering market-facing products in relevant fields such as MarTech, content management, localization, or workflow automation.
📋 Key Responsibilities
✅ Own the Marketing Persona product strategy and roadmap, aligning with company goals and customer needs
✅ Build and lead a team of product managers focused on marketing use cases, driving alignment, execution, and performance
✅ Deliver next-gen agent-powered solutions across campaign localization, content repurposing, brand governance, and messaging alignment
✅ Drive adoption and retention among marketing teams within Fortune 500 and mid-market customers
✅ Champion collaboration across AI, UX, and Engineering to launch and scale marketing automations and workflows
✅ Partner with GTM teams to position Smartcat as the go-to platform for multilingual marketing execution
ASSUMPTION: This role involves strategic planning, cross-functional leadership, and driving results in a fast-paced environment. Strong communication skills and the ability to lead through influence are essential.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Computer Science, or a related discipline)
Experience: 7+ years of experience in B2B SaaS or vertical SaaS product roles; 3+ years in people management or leadership positions
Required Skills:
- Proven ability to build, mentor, and scale high-performing product teams
- Experience delivering successful market-facing products in MarTech, content management, localization, or workflow automation
- Strong understanding of marketing personas and their end-to-end content execution needs
- Familiarity with AI-driven development or strong motivation to learn
- Track record of cross-functional leadership and driving results in fast-paced environments
- Clear, proactive communicator able to lead through influence across remote and global teams
Preferred Skills:
- Experience working with AI or machine learning technologies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Management role in the Boston area with 7-10 years of experience)
Benefits:
- Fully remote team with global presence
- Innovating a $100 billion industry with high impact role enabling innovation and inclusion in organizations
- Join the rocketship to scale-up 10x and beyond together
- Smartcat Culture: Where Diversity Meets High Performance
Working Hours: 40 hours per week, with flexibility for a hybrid or remote work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Smartcat operates in the technology, information, and internet industry, focusing on translation, software, localization, automation, and SaaS solutions. They specialize in artificial intelligence, learning and development, marketing, and product development.
Company Size: Smartcat has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and impact.
Founded: 2016, with a history of steady growth and expansion in the global language AI market
Company Description:
- Smartcat is the essential language AI platform for any global enterprise
- Turns content in any format into any language, making global operations simple for any corporate team
- Allows users to create new content by tapping into a multilingual enterprise library
- More than 1,000 global companies, including the Fortune 500, trust Smartcat to communicate their innovations and ideas all over the world
Company Specialties:
- Translation
- Software
- Localization
- Automation
- SaaS
- Artificial intelligence
- Learning & Development
- Marketing
- Product
- Engineering
- Website localization
- Strings
- Figma
- AEM
- Sitecore
- Zendesk
- ServiceNow
- Content Creation
- and Generative AI
Company Website: http://www.smartcat.com/
ASSUMPTION: Smartcat's focus on AI-driven innovation and global expansion provides ample opportunities for growth and impact in the language AI market.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic planning, team leadership, and cross-functional collaboration
Reporting Structure: The Director of Product Management, Marketing Vertical, will lead a cross-functional Marketing Product Group and collaborate with AI, UX, Engineering, and GTM teams
Work Arrangement: This role is remote, with global team members and the flexibility to work from anywhere
Growth Opportunities:
- Scaling the Marketing Product Group and expanding its impact on global marketing teams
- Contributing to Smartcat's growth and expansion in the global language AI market
- Developing leadership and management skills by building and mentoring a high-performing team
ASSUMPTION: This role offers significant growth potential, as Smartcat continues to expand its market presence and product offerings.
🌍 Location & Work Environment
Office Type: Fully remote, with global team members and no physical office locations
Office Location(s): Global
Geographic Context:
- Boston, Massachusetts, United States: The primary time zone for this role is America/New_York
- Global: Smartcat has team members in over 30 countries, with a strong presence in Boston, NYC, SF, the Bay Area, London, and Lisbon
Work Schedule: Flexible, with a focus on results and clear, honest, and direct communication
ASSUMPTION: The fully remote work environment at Smartcat fosters an inclusive culture that welcomes team members from diverse backgrounds and time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Behavioral and cultural fit interview with the hiring manager
- Final round interview with key stakeholders
Key Assessment Areas:
- Product management skills and experience
- Leadership and team-building abilities
- Understanding of marketing personas and their content execution needs
- Familiarity with AI-driven development or strong motivation to learn
- Cultural fit and alignment with Smartcat's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, team-building, and problem-solving skills
- Research Smartcat's products, market position, and competition to demonstrate your understanding of the company and its offerings
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Product Management, B2B SaaS, MarTech, Content Management, Localization, Workflow Automation, AI Development, Cross-Functional Leadership, Communication, Team Building, Strategic Planning, KPI Establishment, Customer Engagement, Market Strategy, Agile Methodologies
ASSUMPTION: The interview process at Smartcat is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company's long-term goals.
🛠️ Tools & Technologies
- Product management tools (e.g., Asana, JIRA, Trello)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, AWS SageMaker)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Marketing automation and workflow tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's specific responsibilities and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Continuously pushing the boundaries of what's possible in language AI
- Customer-centricity: Focusing on the needs and pain points of global marketing teams
- Collaboration: Working together across teams, disciplines, and time zones to deliver exceptional results
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Diversity, Equity, and Inclusion: Fostering a culture that welcomes and empowers team members from all backgrounds
Work Style:
- Remote and global team with a strong focus on clear, proactive communication
- Agile and iterative development processes
- Data-driven decision-making and continuous improvement
- Results-oriented and action-focused culture
Self-Assessment Questions:
- How do you align with Smartcat's commitment to innovation and continuous learning?
- Can you describe a time when you successfully led a cross-functional team to deliver a complex project on time and within budget?
- How do you approach building and maintaining high-performing teams in a remote work environment?
ASSUMPTION: Smartcat's culture values diversity, equity, and inclusion, fostering an environment where team members can be their authentic selves at work.
⚠️ Potential Challenges
- Managing a remote, global team with diverse time zones and cultural backgrounds
- Balancing the need for strategic planning with the demands of fast-paced, iterative development
- Navigating the complex landscape of marketing technology and workflow automation
- Adapting to the ever-evolving needs of global marketing teams and the broader language AI market
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses on a specific vertical (marketing) and requires a deep understanding of marketing personas and their content execution needs
- This role involves leading a cross-functional team and collaborating with AI, UX, Engineering, and GTM teams, rather than working solely within a product management function
- Career progression in this role may involve expanding the Marketing Product Group's impact and scope, rather than moving into a more senior product leadership position within a larger organization
ASSUMPTION: This role offers a unique opportunity to define, build, and lead a high-performing team focused on a pivotal market segment in Smartcat's next growth phase.
📝 Sample Projects
- Developing an AI-driven workflow for rapid multilingual execution of marketing campaigns
- Building a brand governance platform to ensure consistent messaging and visual identity across global marketing teams
- Creating a content repurposing solution that enables marketing teams to quickly adapt and localize existing assets for new campaigns or markets
ASSUMPTION: These sample projects illustrate the types of initiatives the Director of Product Management, Marketing Vertical, may lead to drive adoption and retention among global marketing teams.
❓ Key Questions to Ask During Interview
- How does the Marketing Product Group collaborate with other teams within Smartcat, such as AI, UX, Engineering, and GTM?
- What are the most pressing challenges facing global marketing teams today, and how does Smartcat's platform address these issues?
- How does Smartcat measure the success of its products and features, and how can I contribute to improving these metrics?
- What opportunities exist for growth and development within the Marketing Product Group and Smartcat more broadly?
- How does Smartcat support work-life balance and employee well-being in a remote work environment?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's long-term goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, team-building, and problem-solving skills
- Research Smartcat's products, market position, and competition to demonstrate your understanding of the company and its offerings
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
