📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: XM Cyber
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber to the market
- Building successful GTM strategies and technical product launches
- Working at the intersection between product, marketing, and sales
- Driving pipeline creation, new product launches, and sales enablement
ASSUMPTION: This role requires a strong combination of storytelling and technical expertise in B2B cybersecurity software product marketing.
📋 Key Responsibilities
✅ Develop messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis
✅ Research and understand target buyer personas and market segments
✅ Communicate the value proposition of XM Cyber’s products to the sales team
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value
- Customer-centric mindset with a deep understanding of customer pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with B2B cybersecurity software product marketing
- Familiarity with GTM strategies and product launches
ASSUMPTION: Candidates with experience in B2B cybersecurity software product marketing will have a competitive edge.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Product Marketing with 5-7 years of experience in B2B cybersecurity)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber operates in the competitive computer and network security industry, focusing on breach and attack simulation, APT simulation, and risk-based vulnerability management.
Company Size: XM Cyber has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: XM Cyber was founded in 2016, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- XM Cyber is a leading hybrid cloud security company that transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company's mission is to help organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- XM Cyber has offices in North America, Europe, and Israel, with a strong presence in the United States and Israel.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: https://www.xmcyber.com/
ASSUMPTION: XM Cyber's focus on innovation and growth creates an exciting work environment with ample opportunities for professional development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Product Marketing.
Reporting Structure: The Director of Product Marketing will lead a team of product marketing leaders and collaborate with cross-functional teams, including product, sales, and marketing.
Work Arrangement: This role is remote, allowing for flexible work arrangements and the ability to work from anywhere in the United States.
Growth Opportunities:
- Potential to grow within the product marketing team as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of product marketing
- Chance to develop leadership skills by managing a team and driving strategic initiatives
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in the United States, attracting a diverse pool of candidates.
🌍 Location & Work Environment
Office Type: Remote (100% virtual)
Office Location(s): United States (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for cybersecurity products and services.
- Working remotely allows for a flexible work-life balance and the ability to work from various locations within the United States.
- The cybersecurity industry in the United States is highly competitive and innovative, providing ample opportunities for professional growth and development.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment provides flexibility and the opportunity to work from various locations within the United States, attracting a diverse pool of candidates.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Product Marketing to discuss the role, responsibilities, and expectations
- Case study or presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical expertise in cybersecurity and product marketing
- Leadership and team management skills
- Cultural fit and alignment with XM Cyber's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your ability to develop messaging and positioning for a cybersecurity product
- Research XM Cyber's products, market position, and competition to showcase your understanding of the industry and market landscape
- Be prepared to discuss your experience with GTM strategies, product launches, and sales enablement
ATS Keywords: Product Marketing, B2B Marketing, Cybersecurity, Messaging, Positioning, Sales Enablement, Market Intelligence, Technical Writing, Storytelling, Customer Engagement, Campaign Management, Competitive Analysis, Buyer Personas, Value Proposition, Cross-Functional Collaboration, Product Launch
ASSUMPTION: The interview process for this role will focus on assessing strategic thinking, communication skills, technical expertise, and cultural fit.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Asana or similar project management tools
- Cybersecurity-specific tools and platforms (e.g., XM Cyber's own products)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the team and the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Results-driven and focused on execution
- Adaptable and open to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in cybersecurity?
- Can you provide an example of a time when you had to translate complex technical concepts into simple, engaging content for a non-technical audience?
- How do you approach working collaboratively with cross-functional teams to drive marketing success and sales growth?
ASSUMPTION: XM Cyber values candidates who are innovative, customer-focused, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing a remote team and ensuring effective communication and collaboration
- Keeping up with the fast-paced and ever-evolving cybersecurity landscape
- Balancing the demands of multiple stakeholders, including product, marketing, and sales teams
- Adapting to a dynamic work environment with a strong focus on innovation and growth
ASSUMPTION: The challenges associated with this role are primarily related to managing a remote team, staying current with industry developments, and balancing the demands of multiple stakeholders.
📈 Similar Roles Comparison
- Compared to other Director of Product Marketing roles, this position places a stronger emphasis on technical expertise and cybersecurity industry knowledge
- XM Cyber's focus on innovation and growth creates a more dynamic and fast-paced work environment than some other companies in the industry
- This role offers the opportunity to work on a diverse range of projects and gain experience in various aspects of product marketing, providing strong career growth potential
ASSUMPTION: This role offers a unique combination of technical expertise, strategic thinking, and leadership opportunities, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing a comprehensive messaging framework for a new cybersecurity product launch
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating a sales enablement toolkit, including battle cards, case studies, and presentation materials, to support the sales team
ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Director of Product Marketing may be responsible for, but the specific projects may vary depending on the company's priorities and market needs.
❓ Key Questions to Ask During Interview
- How does XM Cyber differentiate itself from its competitors in the cybersecurity market?
- Can you describe the team structure and dynamics within the product marketing department?
- How does XM Cyber support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does XM Cyber approach customer engagement and feedback, and how does that inform product marketing strategies?
ASSUMPTION: The key questions listed above are designed to provide insight into the company's culture, team dynamics, and strategic priorities, helping candidates make an informed decision about the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or presentation demonstrating your ability to develop messaging and positioning for a cybersecurity product
- Research XM Cyber's products, market position, and competition to showcase your understanding of the industry and market landscape
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
