📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Pantheon Systems, Inc
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing messaging, positioning, and content strategy
- Driving demand programs and campaign assets
- Creating product value propositions and competitive programs
- Leading a team of product marketers
- Collaborating with various teams to create go-to-market initiatives
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B SaaS product marketing. Familiarity with Drupal and WordPress is a plus.
📋 Key Responsibilities
✅ Build and execute a product marketing strategy to drive awareness and demand for Pantheon’s products
✅ Develop differentiated, value-based product positioning and messaging frameworks
✅ Create compelling content to help prospects and customers understand the value propositions
✅ Lead the content creation process for various assets, including web content, collateral, and demand gen materials
✅ Partner with marketing teams to drive cohesive customer journeys through targeted demand gen and nurture programs
✅ Provide input into product roadmap and pricing based on market and customer research
✅ Work collaboratively with stakeholders to create and support go-to-market initiatives
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B SaaS Product Marketing experience. Evangelist or DevRel experience is also relevant.
Required Skills:
- Outstanding written and verbal communications skills
- Strong experience writing unique and compelling content for diverse personas
- 5+ years of progressive management experience, with an emphasis on leadership and stakeholder engagement
Preferred Skills:
- Experience with Drupal and WordPress
- Familiarity with the cloud and PaaS/SaaS industries
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and strong leadership skills are ideal for this role. Familiarity with Pantheon's products is a plus but not required.
💰 Compensation & Benefits
Salary Range: $185,000 - $215,000 USD per year
Benefits:
- Industry competitive compensation and equity plan
- Flexible time off, sick days, and 13 paid holidays
- Comprehensive medical insurance including Health, Dental, and Vision
- Paid parental leave (plus fertility, adoption, and other family planning benefits)
- In-office workspace (San Francisco)
- Monthly allowance for wellness, reading, and access to LinkedIn Learning for continued development
- Events and activities both team-based and company-wide that inspire, educate, and cultivate
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is determined by role, level, and location. This position also offers a performance bonus dependent on company performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on WebOps platforms for Drupal, WordPress, and Next.js
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2010, with a history of innovation and growth in the WebOps space
Company Description:
- Pantheon is the only WebOps platform built to unify web infrastructure, workflows, and governance for Drupal, WordPress, and Next.js
- Trusted by innovative brands like Tableau, Uber, Okta, Home Depot, and Doctors without Borders
- Powers over 700,000 websites and drives 17 billion monthly pageviews
Company Specialties:
- Drupal
- Cloud
- PaaS
- SaaS
- WordPress
- Infrastructure
- WebOps
- Hosting
- and ConentOps
Company Website: https://pantheon.io
ASSUMPTION: Pantheon is a well-established company in the WebOps space, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead the Product Marketing team and collaborate with various stakeholders, including sales, product management, digital marketing, PR, and field marketing
Work Arrangement: Remote, with the option to work from the San Francisco office
Growth Opportunities:
- Potential to grow into a VP or CMO role as the company expands
- Opportunities to mentor and develop junior team members
- Chance to shape the product marketing function and make a significant impact on the company's growth
ASSUMPTION: This role offers a unique opportunity to lead a team and make a significant impact on Pantheon's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (remote with an optional in-office workspace in San Francisco)
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Pantheon's office is located in the heart of downtown San Francisco, providing easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the in-office workspace offers opportunities for collaboration and in-person interaction.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and product marketing expertise
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with Pantheon's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including messaging frameworks, content, and go-to-market strategies
- Research Pantheon's products and understand their unique value propositions
ATS Keywords: Product Marketing, B2B SaaS, Messaging, Positioning, Content Strategy, Demand Generation, Sales Enablement, Market Research, Competitive Analysis, Go-to-market Strategy, Leadership, Communication, Content Creation, Customer Engagement, Stakeholder Management, ROI Messaging, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit. Preparation and research will be key to success.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
ASSUMPTION: Familiarity with these tools is not required but may be beneficial. Training and onboarding will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
- Inclusive
Work Style:
- Flexible and remote-friendly
- Results-driven and outcome-oriented
- Collaborative and team-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have experience leading a team and driving results in a B2B SaaS environment?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you thrive in a fast-paced, innovative environment and enjoy working on cutting-edge technologies?
ASSUMPTION: Candidates who align with Pantheon's values and work style will be the best fit for this role. Self-assessment questions can help applicants determine if they are a strong match for the company culture.
⚠️ Potential Challenges
- Managing a remote team and fostering collaboration
- Balancing strategic planning with hands-on content creation
- Keeping up with the fast-paced, ever-changing tech industry
- Adapting to a hybrid work environment and managing expectations
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on results and continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Director of Product Marketing in other B2B SaaS companies
- However, Pantheon's focus on WebOps platforms for Drupal, WordPress, and Next.js sets it apart from other companies in the industry
- Career progression in this role could lead to a VP or CMO position as the company grows
ASSUMPTION: While this role shares similarities with other product marketing positions, Pantheon's unique focus and growth potential make it a distinctive opportunity.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Creating a competitive analysis and positioning framework for Pantheon's products
- Leading a team to create a comprehensive content strategy for a product line
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring both leadership and execution skills.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does Pantheon support the growth and development of its employees?
- What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
- How does Pantheon measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What is the company's approach to remote work and collaboration, and how does that impact this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Pantheon's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://pantheon.io/about/careers/detail?gh_jid=6830452
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including messaging frameworks, content, and go-to-market strategies
- Research Pantheon's products and understand their unique value propositions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
