Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Stahls'

🔹 Location: St. Clair Shores, Michigan, United States

🔹 Job Type: On-site

🔹 Category: Manufacturing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing marketing initiatives for the Stahls’ Fulfill Engine Brand
• Balancing sales and marketing functions to ensure communication, tools, and strategies align with business objectives
• Analyzing target markets and opportunities to inform offer strategy
• Creating sales tools and master messaging to position Fulfill Engine’s benefits for target audiences
• Overseeing marketing calendars and outbound communication to maintain a consistent brand presence

ASSUMPTION: This role requires a dynamic and strategic individual with a strong understanding of market trends and customer engagement, as well as excellent project management and communication skills.

📋 Key Responsibilities

✅ Brand Strategy: Analyze target markets and opportunities; document market drivers to inform offer strategy. Consult leadership in building, pricing, and packaging offerings to align with buyer preference. Conduct ongoing industry and competitive analysis to identify Fulfill Engine’s unique value in the market. Partner with product and sales to adjust messaging and identify white space. Funnel sales insights into the marketing team to refine campaigns and customer targeting. Maintain a strategic perspective, staying in tune with market trends and customer needs.

✅ Marketing Strategy and Management: Create sales tools to enable frontline teams to drive adoption and revenue. Distill market themes and product capabilities into master messaging to position Fulfill Engine’s benefits for target audiences. Coordinate with other teams to apply master messaging across marketing channels and segments to enhance our position at all stages of the funnel. Create compelling presentation decks for internal and external stakeholders.

✅ Channel Partner Support: Update and manage relationships with channel partners, ensuring clear and effective communication. Oversee marketing calendars and outbound communication to maintain a consistent brand presence.

✅ Product Launches: Lead cross-functional product launches – including planning, internal enablement, and external promotion. Develop launch plans for new products or features across channels.

✅ Track and Report Performance Metrics: Track and manage key performance indicators (KPIs) to measure marketing success.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's Degree Minimum

Experience: Minimum 5+ years in marketing or brand management

Required Skills:

• Proven experience in a marketing leadership role
• Strong project management and communication skills
• Ability to work cross-functionally between sales and marketing
• Experience in B2B or B2C marketing, product launches, and partner management
• Data-driven mindset with proficiency in KPI tracking and reporting tools

Preferred Skills:

• Familiarity with the textile printing industry
• Experience with marketing automation tools

ASSUMPTION: While not explicitly stated, a background in B2B or B2C marketing, product launches, and partner management is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Director of Product Marketing with 5-10 years of experience in the manufacturing sector, the estimated salary range is $120,000 - $160,000 per year.

Benefits:

• Generous PTO
• Comprehensive benefits packages with low premiums and front-end deductibles
• Contribute pre-tax dollars to FSA or HSA accounts
• Tuition reimbursement
• Opportunity to earn additional PTO by participating in healthy activities

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The provided salary range is an estimate and should be verified with the employer. Benefits may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically custom textile printing

Company Size: 201-500 employees. This size allows for a structured work environment with opportunities for growth and collaboration, while still maintaining a family-owned business feel.

Founded: 1988. Stahls' has been in the textile printing industry for over three decades, providing a stable and experienced foundation.

Company Description:

• Stahls' is a leading international manufacturer, distributor, and direct supplier in the field of custom textile printing
• The company values work-life balance, offering flexibility in the workplace and generous PTO packages
• Stahls' takes health and wellness seriously, providing comprehensive benefits packages and opportunities to earn additional PTO through healthy activities
• The company believes in fostering career growth, offering ongoing training and tuition reimbursement
• Stahls' has a family-friendly work environment, with events and activities throughout the year

Company Specialties:

• Custom textile printing
• Direct-to-garment printing
• Embroidery
• Screen printing
• Digital printing

Company Website: groupestahl.com

ASSUMPTION: Stahls' is a well-established company in the textile printing industry, with a strong focus on work-life balance and employee well-being.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to lead and execute key marketing initiatives, requiring strategic thinking and experience in marketing leadership.

Reporting Structure: This role reports directly to the Vice President of Marketing and works closely with cross-functional teams, including sales, product, and channel partners.

Work Arrangement: On-site, full-time. While the role is primarily on-site, there may be opportunities for remote work or hybrid arrangements for specific tasks or projects.

Growth Opportunities:

• Potential advancement to a Vice President or similar leadership role within the marketing department
• Expansion of responsibilities to include additional brands or product lines within the company
• Opportunities to develop and mentor junior marketing team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment. Stahls' headquarters is located in St. Clair Shores, Michigan, with additional offices in other states and countries.

Office Location(s): 26001 Harper Ave, St. Clair Shores, MI 48080, United States

Geographic Context:

• St. Clair Shores is a suburb of Detroit, offering a mix of urban and suburban living
• The area has a diverse range of housing options, from historic homes to modern apartments and condominiums
• St. Clair Shores is known for its waterfront parks and recreational opportunities, including boating, fishing, and swimming

Work Schedule: Typical full-time office hours, with opportunities for flexible scheduling or remote work for specific tasks or projects.

ASSUMPTION: Stahls' offers a professional work environment with opportunities for growth and collaboration, while also valuing work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager and/or other members of the marketing team
• Final interview with the Vice President of Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with marketing leadership, brand strategy, and product launches
• Ability to work cross-functionally and manage relationships with channel partners
• Data-driven mindset and proficiency in KPI tracking and reporting tools

Application Tips:

• Highlight relevant marketing leadership experience and specific achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Stahls' as a company
• Prepare for behavioral and situational interview questions that focus on your marketing leadership experience and strategic thinking
• Research Stahls' and the textile printing industry to show your enthusiasm and knowledge of the company and its products

ATS Keywords: Marketing leadership, brand strategy, product launches, channel partner management, KPI tracking, data-driven mindset, textile printing, custom textile printing, direct-to-garment printing, embroidery, screen printing, digital printing

ASSUMPTION: Stahls' uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with marketing automation tools, CRM software, and project management tools is highly preferred for this role.

👔 Cultural Fit Considerations

Company Values:

• Work-life balance
• Health and wellness
• Career growth and development
• Family-friendly work environment

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable working with data and using it to drive strategic decisions?
• Can you adapt to change and respond to new challenges effectively?
• Do you hold yourself accountable for results and take ownership of your work?

ASSUMPTION: Stahls' values a work-life balance, prioritizing employee well-being and career growth. The company seeks candidates who are collaborative, data-driven, adaptable, and results-focused.

⚠️ Potential Challenges

• Managing relationships with channel partners and ensuring clear communication
• Balancing sales and marketing functions to align with business objectives
• Keeping up with market trends and customer needs in the rapidly evolving textile printing industry
• Working effectively with cross-functional teams and managing multiple projects simultaneously

ASSUMPTION: This role requires strong project management, communication, and strategic thinking skills to overcome these potential challenges.

📈 Similar Roles Comparison

• Unlike other marketing leadership roles, this position requires a balance between sales and marketing functions, as well as experience in B2B or B2C marketing, product launches, and partner management
• This role offers the opportunity to lead and execute key marketing initiatives for a specific brand within a larger organization, rather than managing a team or overseeing multiple brands
• Career paths for this role may include advancement to a Vice President or similar leadership role within the marketing department, or expansion of responsibilities to include additional brands or product lines

ASSUMPTION: While this role shares similarities with other marketing leadership positions, it also has unique aspects that set it apart, requiring specific skills and experiences.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product or feature launch
• Conducting market research and analysis to inform brand strategy and positioning
• Creating and implementing a marketing automation workflow to improve lead generation and nurturing
• Managing a team of marketing professionals to execute campaigns and events

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Director of Product Marketing role at Stahls'.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Fulfill Engine brand and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure alignment and success?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Stahls' support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the Fulfill Engine brand, and how can this role help address them?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and its culture, as well as demonstrate your interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.groupestahl.com/jobs/4636211008?gh_jid=4636211008
• Tailor your resume to highlight relevant marketing leadership experience and specific achievements
• Write a cover letter that demonstrates your understanding of the role and Stahls' as a company, and explains why you are a strong fit for the position
• Prepare for behavioral and situational interview questions that focus on your marketing leadership experience and strategic thinking
• Research Stahls' and the textile printing industry to show your enthusiasm and knowledge of the company and its products
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.