📌 Core Information
🔹 Job Title: Director of Product Marketing
🔹 Company: Pipedrive
🔹 Location: New York, USA
🔹 Job Type: Full Time
🔹 Category: Software Development
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies
- Crafting compelling messaging and narratives for Pipedrive's products
- Driving go-to-market processes for product launches
- Collaborating with cross-functional teams to ensure product value communication
- Building and leading a high-performing product marketing team
ASSUMPTION: This role requires a strategic, customer-obsessed leader with a proven track record in B2B SaaS product marketing.
📋 Key Responsibilities
✅ Own and evolve Pipedrive’s product marketing strategy
✅ Craft compelling, value-driven messaging and narratives for Pipedrive’s products and AI-first vision
✅ Drive the go-to-market process for product and feature launches
✅ Drive commercial impact through enablement assets, training, and messaging
✅ Champion customer and market intelligence to inform product strategy and messaging
✅ Define and execute plans to drive feature adoption, usage, and expansion post-launch
✅ Collaborate with Customer Lifecycle Marketing and Product Growth teams for aligned messaging
✅ Own competitive intelligence efforts to support differentiation and market positioning
✅ Build, lead, and mentor a high-performing team of product marketers
✅ Track key success metrics and optimize campaigns and messaging based on performance and feedback
ASSUMPTION: This role requires strong communication, collaboration, and leadership skills to drive impact across various teams and customer segments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of product marketing experience in B2B SaaS, with 3+ years in a leadership role
Required Skills:
- Proven success in developing and executing positioning, messaging, and GTM strategies
- Deep understanding of SaaS customer journeys and product-led growth dynamics
- Strong communication and storytelling skills, both written and verbal
- Proven ability to lead product launches and post-launch adoption strategies
- Expertise in competitive intelligence, market segmentation, and buyer persona development
- Data-driven mindset with proficiency in leveraging analytics tools and dashboards
Preferred Skills:
- Familiarity with PLG and sales enablement best practices
- Experience working in a high-growth SaaS environment
- Fluency in additional languages (a plus)
ASSUMPTION: Candidates should have a strong understanding of the B2B SaaS landscape and be comfortable working in a dynamic, high-growth environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (based on industry standards for a Director of Product Marketing role in New York)
Benefits:
- Performance-Based Bonuses
- Stocks
- 28 Paid Leave Days
- Well-Being Days
- Compassionate Leave
- Pawternal Leave
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New York. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on CRM and sales pipeline software
Company Size: 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2010, with over a decade of experience supporting small and medium-sized businesses
Company Description:
- Pipedrive is an easy and effective sales CRM that drives small business growth
- Headquartered in New York with offices across Europe and the US
- Backed by majority holder Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP
Company Specialties:
- CRM
- Sales Pipeline Software
- Cloud-based solutions
Company Website: www.pipedrive.com
ASSUMPTION: Pipedrive's focus on small and medium-sized businesses allows for a more personal touch and direct impact on customer success.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead and mentor a team of product marketers, with potential for further expansion
Work Arrangement: Hybrid work arrangement, with 2-3 days per week in the office
Growth Opportunities:
- Expanding the product marketing team and mentoring junior team members
- Potential for career progression within the marketing organization or broader company structure
- Gaining experience in a high-growth SaaS environment with a global customer base
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal career development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 460 Park Ave South, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with ample opportunities for networking and professional growth
- Close proximity to public transportation and various amenities
- Competitive job market with numerous tech and SaaS companies
Work Schedule: Standard business hours with flexible hours and a hybrid work arrangement
ASSUMPTION: The New York office location provides easy access to a diverse talent pool and numerous professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the Chief Marketing Officer
- Background check and reference checks
Key Assessment Areas:
- Product marketing strategy and execution
- Communication and storytelling skills
- Leadership and team management abilities
- Cultural fit and alignment with Pipedrive's values
Application Tips:
- Highlight specific examples of successful product marketing campaigns and their impact on business growth
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare thoughtful questions about Pipedrive's product roadmap, market positioning, or company culture
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategies, Customer Insights, Product Launches, Competitive Intelligence, Market Segmentation, Buyer Persona Development, Data-Driven Mindset, Sales Enablement, Customer-Centric, Strategic Thinking, Collaboration, Growth Orientation, Mentorship
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within Pipedrive's organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics and data visualization tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and analytics tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-Centric
- Strategic & Insightful
- Launch-Ready Leader
- Collaborative Partner
- Growth-Oriented
- Mentor & Coach
- Driven by Impact
- Fast-Paced & Agile
- Brand Champion
- Innovative Thinker
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and adaptable approach to changing market conditions
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How have you successfully positioned a product or feature to drive adoption and growth in a competitive market?
- Describe a time when you had to pivot quickly in response to changing market conditions or customer feedback. How did you approach this situation, and what was the outcome?
- How do you ensure that your team's work aligns with the broader company vision and goals?
ASSUMPTION: Pipedrive values a customer-centric, collaborative, and agile work environment, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment
- Balancing multiple priorities and deadlines in a fast-paced, high-growth SaaS environment
- Adapting to changes in market conditions or customer needs
- Ensuring consistent, customer-centered messaging across all touchpoints and teams
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to shape Pipedrive's product narrative and drive commercial impact across the customer journey
- Pipedrive's focus on small and medium-sized businesses allows for a more personal touch and direct impact on customer success
- Career progression opportunities may vary based on the specific company and industry context
ASSUMPTION: This role offers a unique blend of strategic, customer-focused, and commercially-driven responsibilities within the product marketing function.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, including messaging, positioning, and launch planning
- Conducting market research and competitive analysis to inform product positioning and differentiation
- Creating and delivering product training and enablement materials for sales, customer success, and other internal teams
ASSUMPTION: These sample projects illustrate the strategic, customer-focused, and cross-functional nature of the Director of Product Marketing role at Pipedrive.
❓ Key Questions to Ask During Interview
- How does Pipedrive differentiate its products and services in the competitive CRM landscape?
- Can you describe the team structure and dynamics within the marketing organization, and how this role fits into that structure?
- How does Pipedrive support the growth and development of its employees, particularly within the marketing function?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Pipedrive approach work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions will help assess the company's product strategy, team dynamics, growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and skills-based interviews by reflecting on your past experiences and accomplishments
- Research Pipedrive's products, market positioning, and company culture to demonstrate your interest and fit for the role
- Follow up with the hiring manager or HR team within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
