Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: HumanSignal

🔹 Location: Remote (North America)

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the positioning of HumanSignal's Enterprise platform to enable GTM teams to acquire new customers and expand existing accounts.
• Creating messaging and collateral that highlights both technical value and business impact.
• Collaborating with Product, Sales, Marketing, and Customer Success teams to ensure consistent messaging across touchpoints.
• Evolving the core messaging framework and contributing to thought leadership and content development.

ASSUMPTION: This role requires a strong understanding of B2B product marketing, with a focus on translating complex technical concepts for executive audiences. Experience in AI/ML or data science is a plus.

📋 Key Responsibilities

✅ Own positioning and messaging for Label Studio Enterprise across key personas, use cases, and verticals.

✅ Partner with the Product team to position and launch new Tier 1 Enterprise features and services.

✅ Develop competitive positioning and internal training to help Sales differentiate in the market.

✅ Translate customer pain points and success stories into marketing assets that drive pipeline and accelerate deal cycles.

✅ Collaborate with Demand Gen and Content teams to support campaigns, product launches, events, and web strategy with compelling narratives.

✅ Contribute to thought leadership and content development, analyst briefings, and case studies.

✅ Evolve the core messaging framework and work with field teams to ensure consistent delivery across touchpoints.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.

Experience: 8+ years of experience in B2B product marketing, with a focus on translating complex technical concepts for executive audiences. Experience in AI/ML or data science is a plus.

Required Skills:

• Excellent verbal and written communication skills.
• Deep understanding of product positioning, competitive strategy, and product launch frameworks.
• Ability to thrive in a lean startup environment, with a strong bias for ownership and action.
• Familiarity with product-led growth (PLG) or open source GTM motions is a bonus.

Preferred Skills:

• Experience marketing to data science, AI/ML product leaders and engineers, or MLops personas.
• Familiarity with the AI/ML industry and trends.

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a proven track record in B2B product marketing may also be considered.

💰 Compensation & Benefits

Salary Range: $195,000 - $205,000 USD (based on experience and skills). Final offer details are determined by several factors including candidate experience, expertise as well as applicable industry knowledge, and may vary from the pay ranges listed above.

Benefits:

• Stock Options
• Comprehensive Health Benefits

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of regular business hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role with 8+ years of experience. Final offer details may vary based on the candidate's experience and expertise.

📌 Applicant Insights

🔍 Company Context

Industry: HumanSignal operates in the Software Development industry, focusing on AI/ML and data science tools.

Company Size: HumanSignal has 51-200 employees, which means the company is in its growth stage and offers opportunities for career growth and impact.

Founded: HumanSignal was founded in 2019, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• HumanSignal enables data science teams to build AI models with their company DNA.
• The company is the creator of Label Studio, the most popular open-source data labeling platform.
• HumanSignal's Enterprise offering provides enhanced security, automation, quality review workflows, and performance reporting.

Company Specialties:

• Machine Learning
• Deep Learning
• AI
• Data Labeling
• Data Science
• Generative AI

Company Website: humansignal.com

ASSUMPTION: HumanSignal is a growing company with a strong focus on innovation in the AI/ML and data science space. The company's open-source platform, Label Studio, has a large user base and is widely adopted in the industry.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or another senior executive. The role may have team members reporting to it, depending on the company's organizational structure.

Reporting Structure: The Director of Product Marketing will report directly to the CMO or another senior executive and may have team members reporting to them.

Work Arrangement: This role is remote-friendly, with the option to work remotely from anywhere in North America.

Growth Opportunities:

• As HumanSignal continues to grow, there may be opportunities for the Director of Product Marketing to expand their team or take on additional responsibilities.
• The company's focus on innovation and growth provides opportunities for career development and learning.

ASSUMPTION: The Director of Product Marketing role is a critical function within the company, responsible for driving the positioning and messaging of the Enterprise platform. This role offers significant opportunities for impact and growth.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from any of the company's offices in North America).

Office Location(s): San Francisco, California

Geographic Context:

• The company's headquarters are in San Francisco, California, but the role can be performed remotely from anywhere in North America.
• The company has a strong presence in the United States and is expanding its reach globally.
• The company's remote-friendly culture allows for a flexible work-life balance.

Work Schedule: Full-time (40 hours per week), with the option to work flexible hours as needed.

ASSUMPTION: The remote-friendly work environment at HumanSignal offers candidates the flexibility to work from home or from any of the company's offices in North America. This allows for a better work-life balance and the ability to attract top talent from across the region.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• Technical interview with the Product or Marketing team to discuss the role's responsibilities and requirements.
• Final interview with the CMO or another senior executive to discuss the role's fit within the company's broader strategy.

Key Assessment Areas:

• Communication skills and the ability to translate complex technical concepts for executive audiences.
• Understanding of product positioning, competitive strategy, and product launch frameworks.
• Ability to thrive in a lean startup environment and take ownership of projects.
• Familiarity with the AI/ML industry and trends.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B product marketing and your understanding of the AI/ML industry.
• Be prepared to discuss your experience with product positioning, competitive strategy, and product launch frameworks.
• Demonstrate your ability to thrive in a lean startup environment and take ownership of projects.

ATS Keywords: Product Marketing, B2B Marketing, Technical Communication, Sales Enablement, Competitive Strategy, Product Launch, Data Science, AI/ML, Customer Success, Messaging, Collaboration, Thought Leadership, Content Development, Market Feedback, Pipeline Acceleration, Executive Communication

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation in the AI/ML industry and the role's strategic importance. Candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Label Studio (open-source data labeling platform)
• Label Studio Enterprise (cloud-based data labeling platform)
• Other relevant marketing and project management tools

ASSUMPTION: The Director of Product Marketing will be expected to have a strong understanding of the company's products and be able to effectively communicate their value proposition to executive audiences.

👔 Cultural Fit Considerations

Company Values:

• Innovation: HumanSignal is committed to pushing the boundaries of what's possible in AI/ML and data science.
• Collaboration: The company values a team-based approach to problem-solving and decision-making.
• Customer-centric: HumanSignal is dedicated to understanding and meeting the needs of its customers.

Work Style:

• Fast-paced: The company operates in a fast-paced, dynamic environment and expects its employees to be adaptable and responsive to change.
• Data-driven: HumanSignal uses data to inform its decision-making and continuously improve its products and services.
• Remote-friendly: The company offers flexible work arrangements and supports a remote-friendly work environment.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working on cutting-edge technology?
• Are you comfortable working remotely and collaborating with team members in different time zones?
• Do you have a strong understanding of the AI/ML industry and a passion for driving innovation in the space?

ASSUMPTION: HumanSignal's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on collaboration and data-driven decision-making. Candidates should be comfortable working in a dynamic environment and be able to thrive in a remote-friendly work environment.

⚠️ Potential Challenges

• The role may require occasional work outside of regular business hours to meet project deadlines.
• The company is growing rapidly, which may present challenges in terms of prioritization and resource allocation.
• The role may require travel to attend industry events or meet with customers and partners.
• The company's remote-friendly work environment may present challenges in terms of communication and collaboration.

ASSUMPTION: The Director of Product Marketing role is a critical function within the company and may present unique challenges in terms of prioritization, resource allocation, and communication. Candidates should be prepared to work in a dynamic, fast-paced environment and be able to thrive in a remote-friendly work environment.

📈 Similar Roles Comparison

• This role is similar to other Director of Product Marketing roles in the AI/ML and data science industries, but with a focus on the Enterprise market.
• The role requires a strong understanding of the AI/ML industry and a passion for driving innovation in the space.
• The role offers significant opportunities for career growth and impact within the company.

ASSUMPTION: The Director of Product Marketing role at HumanSignal is unique in its focus on the Enterprise market and its strategic importance within the company. Candidates should have a strong understanding of the AI/ML industry and be prepared to drive innovation in the space.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Enterprise feature or service.
• Creating and delivering a sales enablement training program for the field team.
• Conducting customer interviews and market research to inform product positioning and messaging.

ASSUMPTION: The Director of Product Marketing role at HumanSignal offers a wide range of projects and opportunities for impact, from go-to-market strategy development to sales enablement and customer research.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy for the Enterprise platform and how this role fits into that strategy?
• How does the company support the professional development and career growth of its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how does this role help address those challenges?
• How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) does it track?
• What is the company's approach to remote work and collaboration, and how does it support employees working remotely?

ASSUMPTION: The interview process for the Director of Product Marketing role at HumanSignal is an opportunity for candidates to learn more about the company's go-to-market strategy, professional development opportunities, and approach to remote work. Candidates should be prepared to ask thoughtful questions and demonstrate their understanding of the role's responsibilities and requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B product marketing and your understanding of the AI/ML industry.
• Prepare for the interview process by researching the company and its products, and be ready to discuss your experience with product positioning, competitive strategy, and product launch frameworks.
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.