Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: PrizePicks

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy and launch plans for new Real Money Game experiences and features
• Collaborating with cross-functional teams to drive business growth
• Ensuring product decisions reflect player needs and motivations
• Crafting compelling product messaging frameworks
• Working in a highly cross-functional environment with Product, Analytics, and Creative teams

ASSUMPTION: This role requires a strategic and creative product marketer with a strong background in gaming, DFS, or digital entertainment to drive growth and innovation in real money gaming.

📋 Key Responsibilities

✅ Own the Game GTM: Lead the go-to-market strategy, positioning, and launch plans for all new Real Money Game experiences, promotions, and gameplay features—ensuring alignment across product, creative, media, and lifecycle.

✅ Define the Narrative: Craft compelling product messaging frameworks that communicate the “why it matters” of every launch, and resonate across DFS-savvy fans and casual newcomers alike.

✅ Drive Business Growth: Partner with Growth, Revenue, and Product teams to increase feature adoption, ARPU, and repeat gameplay through integrated campaigns and timely product-led promotions.

✅ Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing feature design, and ensuring the end-user experience delivers on marketing and business goals.

✅ Fuel Creative Campaigns: Translate gameplay innovations into standout creative briefs that inspire work across paid media, social, email, and in-app placements.

✅ Champion the Player POV: Turn data, feedback, and trends into actionable insights—ensuring product decisions and marketing efforts reflect player motivations, behaviors, and unmet needs.

✅ Lead Cross-Functional Alignment: Act as the strategic glue between Product, Analytics, Design, Comms, and Lifecycle teams to ensure go-to-market efforts are coordinated, scalable, and player-first.

✅ Measure, Learn, Optimize: Define success metrics, monitor performance (adoption, revenue impact, engagement), and lead ongoing optimization efforts post-launch.

ASSUMPTION: This role requires a hands-on, high-impact product marketer who thrives on cross-functional collaboration and sees product marketing as part strategy, part storytelling, and part growth engine.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 8-10+ years of experience in product marketing, go-to-market strategy, or growth marketing—ideally in gaming, DFS, betting, or mobile-first digital entertainment.

Required Skills:

• Proven ability to develop and execute marketing plans that drive adoption and monetization
• Experience working in highly cross-functional environments with Product, Analytics, and Creative teams
• Strong storytelling and positioning skills, with the ability to simplify complex products into clear, compelling narratives
• Analytical mindset with comfort using product and campaign data to guide decisions
• Experience writing creative briefs and collaborating with internal teams or external agencies
• Passion for sports, gaming, and innovation—DFS experience or fandom is a big plus

Preferred Skills:

• Experience with daily fantasy sports (DFS) or real money gaming
• Familiarity with gaming industry trends and best practices
• Strong project management skills

ASSUMPTION: Candidates should have a proven track record in product marketing, with a strong focus on driving adoption and monetization through strategic positioning and cross-functional collaboration.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Product Marketing role in Atlanta, GA, with 8-10+ years of experience)

Benefits:

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: PrizePicks operates in the spectator sports industry, specifically focusing on daily fantasy sports (DFS) and real money gaming. The company is known for its fast, simple, and fun version of DFS, covering a wide variety of sports leagues and esports titles.

Company Size: PrizePicks is a mid-sized company with 501-1,000 employees, providing ample opportunities for growth and collaboration. The company culture values individuals from diverse backgrounds, regardless of their level of sports fandom.

Founded: PrizePicks was founded in 2015 and is headquartered in Atlanta, GA. The company has experienced significant growth, being recognized as the fastest-growing sports company in North America by the Inc. 5000 rankings for two years running.

Company Description:

• PrizePicks is the largest independent skill-based fantasy sports operator in the country
• The company offers a wide variety of sports leagues and esports titles, including the NFL, NBA, League of Legends, Counter-Strike, and Valorant
• PrizePicks is available on the App Store, Google Play, and at prizepicks.com

Company Specialties:

• Daily Fantasy Sports (DFS)
• Real Money Gaming
• Esports
• Sports Betting

Company Website: https://prizepicks.com/

ASSUMPTION: PrizePicks' focus on innovation, growth, and player-centric design makes it an attractive employer for those seeking to reimagine the DFS industry together.

📊 Role Analysis

Career Level: This role is at the director level, requiring a strategic and creative product marketer with extensive experience in product marketing, go-to-market strategy, or growth marketing.

Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including Product, Analytics, Design, Comms, and Lifecycle.

Work Arrangement: This is a hybrid position based at the PrizePicks headquarters in Atlanta, GA, with a flexible work schedule focused on getting the job done, not hours clocked.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the Director of Product Marketing to expand their team and take on additional responsibilities
• The role provides ample opportunities for career development and growth within the marketing department and the company as a whole
• PrizePicks' focus on innovation and player-centric design creates a dynamic environment for learning and professional growth

ASSUMPTION: This role offers a unique opportunity for a strategic and creative product marketer to shape the future of real money gaming and drive growth at a fast-growing company in the DFS industry.

🌍 Location & Work Environment

Office Type: The PrizePicks headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 3423 Piedmont Rd, suite 445, Atlanta, GA 30305, US

Geographic Context:

• Atlanta, GA, is the capital and most populous city of the state of Georgia, with a diverse population of over 5 million residents
• The city is known for its vibrant arts and culture scene, as well as its thriving sports industry, with several professional sports teams and events
• Atlanta is home to a growing tech industry, with numerous startups and established companies in various sectors

Work Schedule: This is a hybrid position with a flexible work schedule, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: The modern, collaborative work environment at PrizePicks' headquarters, combined with the vibrant city of Atlanta, creates an ideal setting for employees to thrive both professionally and personally.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional collaboration and communication skills
• Storytelling and positioning abilities
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with PrizePicks' values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your passion for sports, gaming, and innovation in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
• Research PrizePicks' company culture and values to demonstrate your fit for the organization

ATS Keywords: Product Marketing, Go-to-Market Strategy, Growth Marketing, Cross-Functional Collaboration, Storytelling, Analytical Mindset, Creative Brief Writing, Sports, Gaming, Innovation, Daily Fantasy Sports, Real Money Gaming

ASSUMPTION: The application process at PrizePicks is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to drive growth and innovation in real money gaming.

🛠️ Tools & Technologies

• Asana
• Slack
• Google Workspace (Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Tableau
• Adobe Creative Suite (Photoshop, Illustrator)
• Canva
• Hootsuite
• Google Analytics
• Mixpanel

ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and are expected to be familiar to candidates with relevant experience in the field.

👔 Cultural Fit Considerations

Company Values:

• Player-centric: Putting the player first in all decisions and prioritizing their needs and wants
• Innovative: Continuously seeking new ideas and solutions to improve the player experience
• Collaborative: Working together across teams to achieve common goals and drive success
• Accountable: Taking ownership of responsibilities and delivering on commitments
• Inclusive: Fostering a diverse and inclusive work environment where everyone feels valued and respected

Work Style:

• Strategic: Thinking critically and creatively to solve problems and drive growth
• Data-driven: Using data and analytics to inform decision-making and measure performance
• Adaptable: Embracing change and pivoting as needed to stay ahead in a fast-paced industry
• Collaborative: Working effectively with cross-functional teams to achieve common goals
• Player-focused: Prioritizing the needs and wants of players in all decisions and actions

Self-Assessment Questions:

• How do you ensure that your marketing strategies and campaigns are tailored to the unique needs and preferences of PrizePicks' diverse player base?
• Can you describe a time when you had to adapt your marketing approach due to changing market conditions or player feedback? How did you measure the success of this pivot?
• How do you balance the need to drive business growth with the desire to create a positive and engaging player experience?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to launch a new product or feature? What was the outcome, and what did you learn from the experience?

ASSUMPTION: Candidates should be able to demonstrate their alignment with PrizePicks' company values and work style, as well as their ability to thrive in a fast-paced, collaborative environment focused on driving growth and innovation in real money gaming.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic industry where trends and player preferences can change rapidly
• Balancing the need to drive business growth with the desire to create a positive and engaging player experience
• Managing multiple priorities and deadlines in a cross-functional role with competing demands from various teams
• Adapting to new tools, technologies, and marketing channels as the industry evolves
• Navigating a hybrid work environment that requires strong communication and collaboration skills

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment focused on driving growth and innovation in real money gaming.

📈 Similar Roles Comparison

• Compared to other product marketing roles in the DFS industry, this position offers a unique opportunity to shape the future of real money gaming and drive growth at a fast-growing company
• Unlike other roles, this position requires a strong focus on cross-functional collaboration and a deep understanding of the DFS player base to create compelling product messaging and marketing campaigns
• Career paths for product marketers in the DFS industry can vary, but this role provides ample opportunities for growth and development within the marketing department and the company as a whole

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other product marketing positions in the DFS industry, as well as the potential career growth opportunities it offers.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new real money gaming feature, including positioning, messaging, and launch plans
• Collaborating with cross-functional teams to create a compelling product narrative that resonates with both DFS-savvy fans and casual newcomers
• Analyzing player data and feedback to inform product decisions and marketing efforts, ensuring they reflect player motivations, behaviors, and unmet needs

ASSUMPTION: Candidates should be able to provide specific examples of their experience working on similar projects and demonstrate their ability to drive growth and innovation in real money gaming.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to balancing business growth with a positive and engaging player experience?
• How does the company measure the success of its marketing campaigns and product launches? What metrics are most important?
• Can you provide an example of a time when the company pivoted its marketing strategy due to changing market conditions or player feedback? What was the outcome, and what did you learn from the experience?
• How does the company support the professional development and growth of its employees, particularly within the marketing department?
• What is the company's approach to fostering a diverse and inclusive work environment, and how does that translate to its marketing efforts?

ASSUMPTION: Candidates should use the interview process to assess their fit for the role, the company culture, and the marketing department, as well as to gain a deeper understanding of the company's approach to driving growth and innovation in real money gaming.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: http://prizepicks.com/position?gh_jid=6568771003
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your passion for sports, gaming, and innovation
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
• Research PrizePicks' company culture and values to demonstrate your fit for the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.