Director of Product Marketing

📌 Core Information

🔹 Job Title: Director of Product Marketing

🔹 Company: Flosum

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Strategic and hands-on leadership of product marketing for Flosum's offerings, including DevOps, Data Backup & Archive, and others.
• Developing clear and compelling product messaging that resonates with Salesforce architects, developers, admins, and enterprise ITDMs.
• Driving go-to-market strategy and execution for new product launches, working closely with cross-functional teams.
• Owning market and competitive intelligence to inform product strategy and marketing efforts.
• Establishing processes and laying the groundwork for future team expansion in product marketing.

ASSUMPTION: This role requires a deep understanding of the Salesforce ecosystem, DevOps practices, and the specific requirements of technical and enterprise buyers. The ideal candidate will have experience in B2B software product marketing, with a focus on DevOps or Salesforce.

📋 Key Responsibilities

✅ Leading Product Marketing Strategy:

• Design and improve product marketing plans for Flosum's offerings.
• Develop clear and exciting product messaging that speaks to various stakeholders in the Salesforce ecosystem.
• Identify new use cases, industries, and platform capabilities to expand Flosum's reach and impact.

✅ Driving Go-to-Market Execution:

• Manage the launch of new products from start to finish, collaborating with Product, Sales, Customer Success, and Marketing teams.
• Create sales enablement materials, such as presentations, guides, one sheets, and other resources to help the sales team win against competitors.
• Develop content to help move buyers through their journey, including points to engage leadership in the sales process.
• Align launch plans with marketing and brand efforts to generate leads and drive awareness.

✅ Owning Market & Competitive Intelligence:

• Conduct market research to understand target industries, customer needs, and competitive landscape in the Salesforce/DevOps world.
• Serve as the voice of the customer within the company, sharing insights to shape product, sales, and marketing strategies.
• Monitor enterprise DevOps, compliance, and low-code development trends to inform future product decisions.

✅ Establishing Content & Campaign Alignment:

• Partner with content and demand generation teams to create product-focused materials that support marketing efforts at every stage.
• Translate technical features into customer-centric benefits and value propositions.

✅ Building the Foundation for Scale:

• Set up best practices, tools, and processes for product marketing to support Flosum's growth.
• Help recruit, train, and mentor new product marketers as the team expands.

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work independently in a fast-paced startup environment.

🎯 Required Qualifications

Education: Bachelor’s degree preferred but not required.

Experience: 5+ years of experience in product marketing for B2B software, ideally with a focus on DevOps or Salesforce.

Required Skills:

• Proven ability to create messaging that resonates with technical people, especially developers and enterprise IT teams.
• Experience handling product launches, giving sales teams what they need, and planning how to take products to market.
• Good grasp of how Salesforce is put together, how development works, and security postures.
• Able to work independently while also setting up processes that can grow, showing both leadership skills and the ability to get things done.

Preferred Skills:

• Experience with Salesforce-specific products or services.
• Familiarity with DevOps tools and practices.
• Background in enterprise software or related industries.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio of work will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Product Marketing role with 5-10 years of experience in the tech industry, focusing on B2B software and the Salesforce ecosystem.)

Benefits:

• Health, dental, and vision coverage.
• Retirement savings options.
• Generous vacation and time off policies.
• Opportunities for professional growth and career advancement.

Working Hours: Full-time (40 hours per week), with flexibility for a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Flosum operates in the Software Development industry, focusing on providing end-to-end secure DevSecOps, data backup, recovery, and archival solutions for the Salesforce ecosystem.

Company Size: Flosum is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: Flosum was founded in 2013, with a mission to simplify and accelerate application development on the Salesforce platform.

Company Description:

• Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery, and archival solutions for the Salesforce ecosystem.
• The company offers a simple, fast, and secure way to deploy applications on the Salesforce platform, with a focus on enabling developers, release managers, salesforce admins, business analysts, and other teams to be productive on their platforms.
• Flosum is committed to helping enterprise teams build better apps faster, freeing up their time to focus on developing awesome code.

Company Specialties:

• Continuous Integration (CI)
• Application Lifecycle Management (ALM)
• Change and Release Management
• Compliant and Secure
• DevOps
• Salesforce
• Developers and Engineers
• Rapid Deployment
• Native and Agnostic
• Open Source
• GitHub
• JIRA
• Agile
• Citizen Developer
• DevSecOps
• Backup Software
• Continuous Integration (CI) Software

Company Website: http://www.flosum.com

ASSUMPTION: Flosum's focus on the Salesforce ecosystem and commitment to simplifying application development make it an attractive employer for professionals with relevant skills and experience.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the VP of Marketing and serving as the first dedicated product marketer on the team.

Reporting Structure: The Director of Product Marketing will report to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, Customer Success, and Marketing.

Work Arrangement: This is a remote, full-time position with flexibility for a hybrid or on-site arrangement if preferred.

Growth Opportunities:

• As the first dedicated product marketer, this role offers the opportunity to shape and grow the product marketing function at Flosum.
• With the company's focus on expansion and growth, there will be opportunities for career advancement as the team and product portfolio expand.
• The dynamic and collaborative work environment at Flosum provides ample opportunities for professional development and skill-building.

ASSUMPTION: The Director of Product Marketing role at Flosum offers a unique opportunity for a strategic and hands-on leader to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Flosum offers a remote-first work environment, with the option for employees to work from one of the company's offices or from a remote location.

Office Location(s): Silicon Valley, CA, US; Jaipur, Rajasthan 94582, US

Geographic Context:

• The United States is the primary market for Flosum's products and services, with a focus on reaching enterprise customers and Salesforce professionals.
• The company's headquarters are located in Silicon Valley, CA, with additional offices in Jaipur, India, reflecting its global presence and commitment to diversity and inclusion.
• The remote work arrangement allows employees to work from various locations within the United States, providing flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid or on-site arrangement if preferred.

ASSUMPTION: Flosum's remote-first work environment and global presence provide employees with the opportunity to work from various locations and collaborate with a diverse team of professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the HR team to discuss the role and assess cultural fit.
• In-depth interviews with the hiring manager, VP of Marketing, and other key stakeholders to evaluate skills, experience, and alignment with the company's mission and values.
• Final round interviews may include a case study or presentation to assess the candidate's strategic thinking and communication skills.
• Background check and reference checks before extending an offer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Communication and presentation skills, with a focus on translating complex technical concepts into clear and compelling messages.
• Understanding of the Salesforce ecosystem, DevOps practices, and the specific requirements of technical and enterprise buyers.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced startup environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, with a focus on B2B software, DevOps, and Salesforce.
• Prepare for interviews by researching Flosum's products, market position, and competition, as well as the company's mission, values, and culture.
• Be ready to discuss your approach to product marketing, go-to-market strategy, and market intelligence, as well as your experience with product launches and sales enablement.

ATS Keywords: Product Marketing, B2B Software, DevOps, Salesforce, Messaging, Product Launches, Sales Enablement, Content Creation, Market Intelligence, Competitive Analysis, Team Collaboration, Storytelling, Leadership, Initiative, Process Improvement, Customer Understanding

ASSUMPTION: Flosum's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the Director of Product Marketing role and the company's long-term growth.

🛠️ Tools & Technologies

• Salesforce
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, JIRA)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Director of Product Marketing will be expected to have experience with relevant tools and technologies, as well as the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Flosum is committed to understanding and addressing the needs of its customers, with a focus on providing simple, fast, and secure solutions for the Salesforce ecosystem.
• Innovative: The company encourages creativity, experimentation, and continuous learning to drive product development and growth.
• Collaborative: Flosum fosters a culture of teamwork, open communication, and mutual respect, with a focus on achieving collective success.

Work Style:

• Strategic: The Director of Product Marketing will be expected to think critically and creatively to develop and execute go-to-market strategies that drive product adoption and revenue growth.
• Hands-on: This role requires a strong work ethic and the ability to manage multiple projects simultaneously in a fast-paced startup environment.
• Adaptable: The ideal candidate will be comfortable working in a dynamic and evolving environment, with a willingness to learn and adapt to new challenges and opportunities.

Self-Assessment Questions:

• How do you approach developing messaging that resonates with technical people, especially developers and enterprise IT teams?
• Can you describe your experience with product launches and sales enablement, and how you've ensured the success of these initiatives in previous roles?
• How do you stay up-to-date with trends and developments in the Salesforce ecosystem, DevOps practices, and enterprise buyer behavior?

ASSUMPTION: Flosum's culture values strategic thinking, collaboration, and adaptability, with a focus on driving innovation and customer success in the Salesforce ecosystem.

⚠️ Potential Challenges

• The Director of Product Marketing role is a new position at Flosum, requiring the successful candidate to establish processes, build a team, and lay the groundwork for future growth.
• The fast-paced and dynamic nature of the startup environment may present challenges in terms of prioritization, time management, and adaptability.
• The remote work arrangement may require additional effort to build and maintain strong working relationships with team members and stakeholders across various time zones.
• The competitive landscape in the Salesforce ecosystem is constantly evolving, requiring the Director of Product Marketing to stay up-to-date with market trends, customer needs, and competitor activities.

ASSUMPTION: The Director of Product Marketing role at Flosum presents unique opportunities and challenges, requiring a strategic and adaptable leader to drive product marketing efforts and contribute to the company's long-term success.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles in the tech industry, this position offers a unique opportunity to shape and grow the product marketing function at a fast-growing, mid-sized company focused on the Salesforce ecosystem.
• The focus on the Salesforce ecosystem and enterprise buyers sets this role apart from similar positions in other industries or with different product portfolios.
• Career progression in this role may include opportunities to advance to VP or C-level positions as Flosum continues to grow and expand its product offerings.

ASSUMPTION: The Director of Product Marketing role at Flosum offers a unique combination of strategic influence, hands-on execution, and growth opportunities, making it an attractive choice for experienced product marketing professionals seeking to make a significant impact in the Salesforce ecosystem.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, sales enablement, and launch event planning.
• Conducting market research and competitive analysis to inform product development and marketing strategies, with a focus on understanding customer needs and market trends in the Salesforce ecosystem.
• Creating and optimizing sales enablement materials, such as presentations, guides, and one sheets, to support the sales team's efforts to win against competitors and drive revenue growth.

ASSUMPTION: The Director of Product Marketing role at Flosum offers a wide range of projects and initiatives, with a focus on driving product adoption, revenue growth, and customer success in the Salesforce ecosystem.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how the Director of Product Marketing will contribute to its development and execution?
• How does Flosum approach collaboration and communication between product marketing, product management, sales, and other teams to ensure alignment and success?
• What are the key priorities for the Director of Product Marketing in the first 90 days, and how will the company support the successful onboarding of the new hire?
• How does Flosum measure the success of product marketing efforts, and what key performance indicators (KPIs) will the Director of Product Marketing be responsible for tracking and optimizing?
• What opportunities exist for professional development and growth within the product marketing function and the company as a whole?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role, the company, and the opportunity to make a significant impact on Flosum's growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/evVuDdMSNn2Q5rSKQGeT96
• Tailor your resume and cover letter to highlight your relevant experience in product marketing, with a focus on B2B software, DevOps, and Salesforce.
• Prepare for interviews by researching Flosum's products, market position, and competition, as well as the company's mission, values, and culture.
• Be ready to discuss your approach to product marketing, go-to-market strategy, and market intelligence, as well as your experience with product launches and sales enablement.
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.